Its a fact, an average person spends about 40 percent of his active time on the internet. And most of this time is being spent in social media sites which not just limits to Facebook, but also extends to Twitter and Linked In. With the onset of cloud and better online technologies, its no wonder businesses are turning to seek the help of the world wide web to promote their products and services. A law firm is no exception to this trend and recently we have found many law firm website conversion rate lead statistics which point this fact out. Most law firms of today involve themselves in internet and social media marketing since the lead conversion rate is as high as around 23 percent. So should you take advantage of this online legal marketing frenzy to boost your law firm’s popularity? Lets find out.
Do a basic Search Engine Optimization of the website
Search engine optimization or SEO is the most basic and primary form of internet marketing. Allow us to show you why. With growing amount of dependency on the internet by average people, Google is considered more like a solution machine. What we mean is that whenever people need help or want some advice they resort to Google and other search engines to provide them with answers. Search engine optimization allows your website to be ranked higher for specific keywords. Thus if your website is optimized then you have good chance, according to many law firm website conversion rate lead statistics providers, that you will be noticed and sought for help, thereby giving you a lot of business leads.
Always have a long term vision
27 percent of the time spent on internet is usually spent in social media sites. However, like any social marketing campaign, including online legal marketing, takes some time for having its effects and producing return on investments(ROI). You can’t expect that you will receive leads the in the early days when you have the social media page up in Linked In and Facebook. Constantly interacting with the crowd and providing effective solutions is the base of any online or social legal marketing plan. When you finally get leads its up to you on how you handle them. If the lead turns into a client then it is a must that you ask them to post an online testimonial about you. The effect of that action is what we are going to discuss in the next sub topic.
Ask your clients to give fair testimonials on your website or social media pages
We all know how popular the website ‘yelp’ is. Today more and more people are believing and having trust on online reviews. Its no wonder that online marketing professionals have used this fact a a leverage to generate more leads to their targeted website. If you have some clients who have been successfully dealt with, request a couple of words from them about their experience with your services. People today depend on internet reviews a lot to make their judgement about a particular product or service. If you have a couple of positive reviews on your side, expect a spurt in lead generation in the coming times.
These were the three tips on how should a law firm benefit from social or online marketing campaigns. Thanks for reading.
3 Tips on How Should a Law Firm Benefit from Online and Social Media Marketing is a post from: The Complete Lawyer