Channel 4 is launching a new panel show Was It Something I Said? (WISIS?) thatt will offer a playalong element hosted entirely on Twitter. Viewers will be directed to follow a dedicated account, @somethingIsaid, which will post questions, funny pictures and supporting content to coincide with the appropriate point in the show. Players will be able to track their progress via a mobile-optimised website that will be closely integrated with the Twitter platform. Around 3,000 users will be sent personalised messages during each episode, with all the content produced designed to be shareable. Separate Twitter accounts will also be launched to allow +1 viewers and those who watch the extended 45-minute repeat to also play along. C4’s multiplatform commissioners Jody Smith and Adam Gee ordered the digital elements. The former said the broadcaster decided to host the playalong element on Twitter in response to viewer behaviour. “The interactivity around The Million Pound Drop has been hugely influential to other gameshows, and I’m expecting the interactivity planned for Was It Something I Said? to give the panel show genre just as big a kick up the arse,” said Smith. The series is one of the first projects to have come from the broadcaster’s initiative to commission shows from non-traditional sources, and was inspired by the Quotables website Mint Digital developed for C4 in 2010…Read More