(From left) Kenanga Investment Bank Head of Electronic Trading and Market Development Esther Low and Lee with new partners from Berjaya Corporation Bhd, Director of Retail and Innovation, Yau Su Peng and Ooi during the launch of Kenanga’s loyalty card yesterday.
KUCHING: Kenanga Investment Bank Bhd (Kenanga Investment Bank) has announced the launch of its first loyalty card, the result of a co-brand collaboration with Berjaya Corporation Berhad’s wholly-owned subsidiary BLoyalty Sdn Bhd (BLoyalty) which manages its lifestyle loyalty programme – B Infinite (formerly BCard).
The Kenanga BCard rewards Kenanga Investment Bank’s online trading clients who trade via its award winning trading platform – KenTrade.
Cardholders are able to earn BPoints, enjoy free lifetime membership, redeem BPoints instantly and keep track of their BPoints.
According to Lee Kok Khee, executive director and head of Group Equity Broking Business, Kenanga Investment Bank, “We endeavour to continuously extend unique online trading experience through KenTrade.com.my.
“The B Infinite loyalty rewards program is an established loyalty program that has a network of more than 80 merchant partners, over 4,000 stores nationwide and provides partners like us access to a more than 5million cardholder community base.
“We are pleased to be collaborating with BLoyalty and look forward to more cross partnerships with them and their merchants.”
Known to be the program that ‘gives more than just rewards’, BLoyalty creates a world of diverse choices using the fast-paces and near limitless digital and mobile platform.
BLoyalty General Manager Ooi Hooi Cheng said B Infinite has grown tremendously since its inception in 2010 by anticipating market change and embracing digital advancement and efficiencies.
“We are excited to be adding Kenanga Investment Bank – to our stable of partners. Kenanga Investment Bank’s innovative trading platform synergise well with B Infinite digital initiatives in meeting members’ needs.”
Kenanga BCard cardholders earn points when they trade on KenTrade and for every RM10 brokerage fee in a single contract (point calculation starts from RM30 onwards) cardholders will receive 1Bpoint which is equivalent to 1 sen for redemption.
BPoints collected expire 36 months after issuance and cannot be exchanged for cash. KenTrade by Kenanga Investment Bank is a multi-award winning portal that provides access for traders to trade online with value-added information and support for potential and current clients.
The portal extends fundamental financial data, charting tools, account management, market data and research reports for users to make informed investment decisions for online trading with Bursa Malaysia and for global trading in US, UK, Hong Kong, Singapore, Thailand and Indonesia.