So, you're holding a party. Whether it's a birthday, an anniversary, a farewell do or just a good old-fashioned gathering of friends, music (amongst other elements) is crucial in dictating how well your party will go. The crew at Ultimate Ears have taken the traditional music player idea next level in creating 'UE BOOM', the world's first ever social music player, a product that will change the digital music experience indefinitely. You can check out what we thought of the product HERE.
The player, wireless speaker jam-packed with a set of specific features, is the first stereo speaker offering 360-degree sound in a battery-powered device. Forget about chunky stereo systems, this speaker (with 15 hour rechargeable battery) is portable, slick in design, stain resistant and waterproof, meaning you can literally take the best tunes and plant them in whatever atmosphere and situation you may be in. If more people decide to rock up to your event, simply connect two UE BOOMs through the free app to play them in stereo-to-stereo mode, or left/right stereo mode.
General Manager of Ultimate Ears, Rory Dooley, acknowledges the need to move with the times - marking the UE BOOM as a perfect example of this change.
"The digital age has changed how we listen to our favourite songs and interact with music... while online music services have made it easier to access your music, it's remained a challenge to have an anytime, anywhere listening experience that can be shared with others. UE BOOM solves that problem. Ultimate Ears strives to amplify the social experience of listening to music, bringing people together around the music they love."
This social aspect of the UE BOOM is highlighted even further, with the launch of 'The Social Music Experiment', a examination of the effect music has on people in social environments. A light-hearted observation series initiated by Ultimate Ears, the team has gotten together with YouTube comedy channel JASH and Reggie Watts in producing the four-part, original series that can be checked out via http://jash.com/social-music-experiment.
Be a part of this revolution in the way you experience music and have it feature as part of your social life.
The UE BOOM is available from Dick Smith, JB Hi-Fi, Harvey Norman, Myer, The Good Guys and Apple stores for $199.95 RRP.
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