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When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers...

Goodreads challenge: 57/200 I read 14 books this month!  That's about average. My goal is to read 15+ series enders and reach Level 4.  I will update here as I read them. Sadly none this month. March 1. Unleashed by Sophie Jordan 2. Fire Fall by...

It’s been fifteen years since I started thinking seriously and speaking publicly about the literary merits of Joanne Rowling’s Harry Potter books. I am still surprised at how much work there is to be done, how many mysteries and markers that have been...

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Charmaine Pauls was born in Bloemfontein, South Africa. She obtained a degree in Communication at the University of Potchestroom, and followed a diverse career path in journalism, public relations, advertising, communications, photography, graphic design...