Inman, the leader in independent real estate and technology news and events, is happy to announce Sue Adler as a speaker for Inman Connect New York, which takes place January 26 through 29.
Register
now
The prolific Sue Adler, based out of Short Hills, New Jersey, heads a “team of specialists” in New Jersey’s Midtown Direct Train Line towns. Adler’s team has been No. 1 in New Jersey for three years running, and this year it’s on track for closing $175 million in sales.
So what’s the secret to her success? For one, real estate runs in the family, so she got an early start. “My dad owned a Century 21 office in the ’70s in the Philly suburbs, and I helped out at the office when I was in high school.”
Additionally, Adler knows that the key to success in this industry is about giving people the tools and information they need so that they can make smart decisions. “A perfect example is the buyer who makes a low-ball offer on that hot new listing that is priced for multiple offers. The buyer doesn’t want to be stupid — he or she is just lacking context to be able to make a good decision. It’s up to us to educate our customers and set them up for success.”
Adler understands that success can simply mean the difference between agents who add value and agents who don’t. She paraphrases an excerpt from Gary Keller’s book, “Millionaire Real Estate Agent“: “Master the market for each of your customers in all price points and towns. Know the differences between neighborhoods, and know the seasonal trends as well. Talk in terms of monthly payments when they get stuck on a price — if rates go up, it will cost them way more than that $30,000 over time. Give your clients pushback when you know it’s in their best interest.”
Adler’s passion for serving the needs of her customers led her to co-found “Hear It Direct,” a series of consumer panels designed for real estate professionals to gain insight directly from focus groups of buyers and sellers. Adler and Hear it Direct have taken the most powerful content from these panels and developed valuable training programs so that brokers, coaches, MLSs and Associations can help their agents create the ultimate customer experience.
Part of what goes into ensuring a great customer experience is fostering open communication and managing expectations.
“On the listing side, bulletproofing the transaction as much as possible upfront is really important in getting the deal to the closing table. With both buyers and sellers, setting expectations upfront is crucial, otherwise they will think you are back-pedaling if you mention it for the first time when you are going through an issue that arises,” she said.
Sue Adler: ‘With both buyers and sellers, setting expectations upfront is crucial.’
Click To Tweet
“For example, if a buyer is getting an 80 percent mortgage and we are in an upswing, low-inventory market with very few comps to support their sale price, then as a listing agent, I want to know upfront that if the house doesn’t appraise, that the buyer has additional funds to put down to make up the difference. It is certainly better to have these conversations before entering into a contract, especially if you are weighing offers.”
Join us at Inman Connect New York to hear Sue Adler divulge the secrets to selling homes on Thursday, January 28.
Email Jennye Garibaldi.
The post What’s next in managing clients? Ask Sue Adler appeared first on WFG National Title Company Texas.