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Today we announced the results of the 2014 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. Congratulations to this year’s winners: Allegiance Clarabridge...

Creating customer journeys is a great way to understand the perspective and direction of your brand’s target customer base. Organizations with the ability to effectively curate a customer journey program are able to better provide value because they...

For the last several years, improving customer experience has been rightfully viewed as one of the most important things any organization can do to drive value. In fact, the phrase is used with the same reverence (and lack of clarity) as words like ...

Tweet Why is CX or Customer Experience So Important Today? Attending OpenWorld 2014 brought to mind the importance of making sure your customer-facing organizations are really focused on the customer.  While this may seem like a very obvious thing...

"Here’s the thing. Experience is the brand. Meaningful and shareable experiences are now forms of marketing." —Brian Solis Brian Solis is the author of many great books, and of the most popular ChangeThis manifesto of the last few years, Leading Transformation...