MUMBAI: Balaji Telefilms has awarded ad sales duties of a celebrity cricket show titled ‘Box Cricket League’.
For the reality show, a joint venture between Balaji Telefilms and Marinating Films, top 200 television actors and actresses have been roped in.
‘Box Cricket League’ is an on-ground property with a unique blend of sports, celebrities and entertainment. It is the only reality show that brings the concept of cricket being played in an indoor format.
Besides the game of cricket, ‘Box Cricket League’ also promises its viewers with a line-up of dance performances, high-end drama, team-wise strategy sessions and on-field tasks.
‘Box Cricket League’ will air its second season on Colors and Colors HD from 28 February. The show will be telecasted on Saturdays and Sundays between 4.30 – 6.30 pm, with a repeat telecast on Rishtey.
Balaji Telefilms Group CEO Sameer Nair said, “The networking strength and the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem’s ability to understand the needs of the brands, living up to the advertisers’ expectation which is vital for our content. Hence, we are looking forward to a prolific business relationship going ahead.”
Aidem Ventures co-founder and director Vikas Khanchandani added, “Box Cricket League as a concept is exceptional, innovative and untouched in the history of Indian television. We are not looking at it as a challenge but an exciting task of evangelizing the market about their beneficial association with a unique content like this. Also, Aidem Ventures has been successful in not just selling space but revolutionising the perception of advertising. I believe Balaji Telefilms’ association with Aidem Ventures will establish an advertising platform of huge success.”
Aidem was recently in news for acquiring sales duties of BTV, a Kannada News Channel. It is also an exclusive media representation house for regional channels like Jaya TV, Jaya News, Jaya Max, J Movies [Tamil], Kolkata TV [Bengali], ABN Andhra Jyothy [Telugu], Dangal [Bhojpuri], Flowers TV [Malayalam], Kasthuri TV [Kannada] and a leading MSO Hathway Cable & Datacom.