MUMBAI: The Asia Pacific Effie Awards has named Omnicom Media Group CEO – Asia Pacific Cheuk Chiang as the 2016 Awards Chairman.
Chiang oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on creativity and innovation. In the APAC region, Omnicom Media Group has over 4,000 staff in 47 offices across 18 markets.
Chiang’s career to date spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies. He has worked on a number of high profile brands, including Coca-Cola, Heineken, Heinz, Hennessy, HP, Holden, HTC, Kraft, Mars, Myer, Motorola, Nestle, Nikon, Tiger Beer and Unilever over the past 23 years.
Prior to joining Omnicom Media Group, Chiang was CumminsNitro MD in Australia. He joined PHD as CEO for Asia Pacific in 2008. He was subsequently appointed as CEO, Asia Pacific for Omnicom Media Group in 2013.
Asia Pacific Effie Committee chairman Jarek Ziebinski commented, “We are pleased to have Cheuk Chiang on board as the Chairman for the upcoming awards. Cheuk’s credentials and expertise in the field will be invaluable to APAC Effie in championing the most effective works in the region.”
“It is an honour to be invited to chair the APAC Effie Awards this year. Having been involved in the APAC Effie, I am very impressed with the efforts Effie has in place to uphold and celebrate high standards in marketing effectiveness. APAC Effie is indeed the gold standard when it comes to recognising and rewarding marketing effectiveness in the region. Effectiveness is arguably the most important factor when it comes to judging the success of a campaign and something we always strive to achieve. I am excited to work with my peers in the industry to continue driving marketing effectiveness in the Asia Pacific region” said Chiang.
APAC Effie 2016, the third edition of the Awards, continues to celebrate the most effective marketing communications efforts in Asia Pacific. The call for entries will begin in the coming weeks.