HP announced a new portfolio of application transformation software and services solutions that supports organizations to deliver a rich user experience that attracts, engages and retains customers, citizens and employees—anywhere, anytime, from any device.
Applications are now the face of an organization. While traditional applications form the foundation of everything an enterprise does, they were not designed to connect customer and employee organizational resources with a simple, intuitive experience.
Recent global research conducted on behalf of HP (1) found that nearly 70 percent of chief marketing officers (CMOs) leverage mobile applications to engage their customers. However, nearly 80 percent of CMOs indicated that these same customer-facing applications must be more user-friendly to ensure customer loyalty and retention.
“Mobile devices are attached to the hip, hand or briefcase of nearly everyone, making access to an organization as easy as a swipe of the finger,” said Eyad Shihabi, Managing Director, HP Middle East. “HP application solutions enable enterprises to use those devices for competitive differentiation by quickly creating quality mobile applications that deliver the ultimate customer experience.”
The intersection of user experience, cloud and application modernization
HP’s applications strategy is centered on delivering a simplified architecture that enables clients to create innovative and intuitive applications that easily integrate with their traditional and cloud-based environments. As a result, clients will reduce development costs, speed time to market for new applications, increase customer satisfaction and unlock new sources of revenue and innovation.
“When integrated with deep investments in traditional systems, modern applications are growth engines for organizations that want to create new value for their customers,” said Geoffrey Moore, author, speaker and advisor. “Most importantly, modern applications are the vehicles for organizations to deliver on their No. 1 priority—providing engaging experiences across devices that make people’s lives easier and keep them coming back for more.”
Creating value for customers
Enhanced HP User Experience Design Serviceshelp clients design, develop and deploy engaging applications that provide a simple, intuitive user experience internally and externally.
The HP user experience team works with an organization and its customers to identify “moments of engagement” in the context of an application portfolio. As a result, the team has the knowledge needed to design and rapidly prototype applications that enrich these engagements.
Ensuring application performance
Enhancements to the HP Anywhere software platform enable developers and organizations to design, build and distribute intuitive enterprise mobile applications that integrate securely with back-end systems, while supporting bring-your-own-device (BYOD) initiatives.
In addition, the newly launched HP Anywhere Developer Zone offers access to HP software developer kits (SDKs), demos and application cookbooks for knowledge sharing that enables developers to accelerate enterprise mobile application design and creation.
HP also announced new solutions that provide greater visibility into application performance running on mobile devices. As a result, clients have the support to rapidly identify and resolve potential problems to maintain high-quality business services. New solutions include:
HP Real User Monitoring (RUM) 9.22 software for monitoring the user experience of mobile applications running on the Android platform.HP Performance Anywhere Software as a Service for monitoring the performance and availability of mobile applications and wireless networks.
Accommodating users’ needs
For organizations to maintain relevance, their applications must be available anywhere, at any time and from any device. This requires continuous service from traditional and cloud-based applications to “fuel” the mobile application with rich and relevant information. Applications also must adapt to fluctuations in demand while integrating with disparate systems running in the cloud or on legacy mainframe environments.
New HP Application Integration to Cloud services, built on HP Converged Cloud solutions, integrate applications, information and business processes across private, public and hybrid cloud environments. Using concrete reference architectures based on integration platforms from TIBCO and Red Hat, clients can rapidly and securely deploy applications that deliver new customer experiences.