Barcelona, Spain – Mar 4, 2015 – Telenity (www.telenity.com), a leading provider of innovative services and solutions for communications networks, today announced its CanVAS SmartTrail™ solution as the technology behind Idea’s WFTPLUS Enterprise Resource Tracking Service. Idea Cellular is the 3rd largest mobile operator in India, and the 6th largest globally, in terms of subscribers in single country operations.

By utilizing the mobile network based positioning technologies, CanVAS SmartTrail™ determines and tracks the location of the selected cellphones of the enterprises that have registered to the WFTPLUS service. The solution enables tracking of employees and enterprise resources via their regular cellphones, eliminating the requirement for purpose specific equipment of similar services. An administrative account is provided to enterprises to add, delete and modify the information about the cellphones that are to be traced. The administrator can create multiple “geo­‐fence” areas to get automatic alerts via email, when a tracked resource (i.e. a cell phone) ‘enters to’ or ‘exit from’ these areas. To protect the privacy of the employees’ personal lives, the solution enables selection of the days and hours for tracing and limits the location visibility to working hours only.

“We aim to provide mobile operators a best-­‐of-­‐breed, cost effective and easy to use enterprise resource tracking solution,” said Ilhan Bagoren, CEO at Telenity. “The easy deployment, smooth operation and quick adoption of our workforce tracking service at Idea Cellular’s network has increased our confidence in the maturity and reliability of Telenity’s Canvas SmartTrail technology. We continue to work with our mobile operator customers to improve our offering on an ongoing basis.”

CanVAS SmartTrail™ solution provides an interactive graphical user interface, which presents an instant snapshot of the current location of all employees through a heat map style window. The service administrator can zoom in and out of the map to get a more detailed view of teams and individuals. The historical location information of selected employee is drawn on the map showing the details of the routes he/she has taken with timestamp information.

“Idea has been providing enterprise resource tracking solutions to organizations in India, for a number of years now. The brand-­‐new features and the enhanced user interface of WFTPLUS, will augment our enterprise resource tracking services to customers.”, said Mr. Sashi Shankar, Chief Marketing Officer at Idea. “Telenity has been a reliable partner of Idea especially in Location Based Services (LBS) space. We are glad to see the investment Telenity makes in its solutions to utilize the most up-­to-­date technologies.”

Telenity’s CanVAS SmartTrail is the end product of more than 10 years of research and development in Location Based Services. The solution provides the following benefits:

Real-­‐time location information on maps

Location history

Support for multiple access levels and roles


Location Intensity Heatmaps

PoI (Point-­‐of-­‐Interest) support

Route Management

Support for multiple map vendors

Distance calculations

Privacy settings for employees

Advanced Reporting

Multiple Language Support

Advanced OA&M provisioning, statistics, monitoring and logs

Flexible Charging Models

Meet Telenity Executives at:

Mobile World Congress 2015, March 2-­‐5, 2015, Fira Gran Via, Stand 5J66 in Hall 5, Barcelona, Spain

The online Telenity Press Kit for MWC 2015 can be accessed at:


About Telenity

Telenity is a leading provider of innovative services and solutions for communications networks in emerging markets. With a portfolio of market ready software products, Telenity enables operators to consolidate their service operations, expose their network assets, and build a developer ecosystem over a comprehensive service enablement platform. Telenity’s revenue generating solutions include Value Added Services (VAS) Consolidation Platform, API Manager, Converged Services Platform and Location Based Services (LBS). With its Consolidated VAS Platform, Telenity offers messaging products including SMSC, MMSC, USSD and innovative VAS such as personalized call completion and visual voicemail. Telenity’s location based products include people and resource finder services and a location middleware. The company’s customer base includes MNOs/SPs/APs serving over 600 million subscribers worldwide. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers. Learn more about Telenity’s CanVAS® product portfolio at www.telenity.com <http://www.telenity.com/> and download a copy of Telenity’s online newsletter Telescope <http://www.telenity.com/news-­events/telescope/>.

Telenity and CanVAS are registered trademarks of Telenity.

Yogesh Bijlani

+91 1204311158202

+91 9910171728

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