2016-02-11



Bauer Media Group automotive titles Car and MCN have introduced the concept of premium content on their previously free-to-air websites. Users subscribing to the new Car and MCN Plus services can access full content from the print magazine online as well as exclusive digital stories and features and a selection of classic articles from archives [...]

The post Bauer Media UK to use Abacus e-Media’s ADvance audience management platform to test out paid online appeared first on Telemedia Online.

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