Tedium. Tedium is a twice-weekly newsletter that takes a deep dive into the depths of the long tail. The goal? We're trying to reach...


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  • The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

  • Neatorama is proud to bring you a guest post from Ernie Smith, the editor of Tedium, a twice-weekly newsletter that hunts for the end of the long tail. In another life, he ran ShortFormBlog. Popular culture and life experiences have a crazy way of influencing...

  • Maximizing the search engine visibility of your eCommerce website, for qualified queries, is perhaps the most important role SEO has to play in selling products online. The idea of keyword spread is similar to an approach taken by stock options traders...

  • In the land of online business, the perfect viral loop is the chimera we’re all chasing. How can you make your site spread so fast that your servers can’t even handle the uptick in traffic? While most of us flail around trying to answer that...

  • Inside a renovated building in Palo Alto, Calif. is a wall adorned with photographs from some of the major figures and breakthroughs of history. From David Bowie to the death-defying leap by Felix Baumgartner to the Supreme Court ruling on marriage equality...

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