Don Ressler is the Co-Founder and Co-Chief Executive Officer of Intelligent Beauty, Inc. He is a successful entrepreneur and has managed to initiate many start-ups. He was the Co-Founder and served as the Chief Executive Officer of his first business venture, FitnessHeaven.com. Don Ressler has always been passionate about fitness. It was his motivation to start his first company. He was an athlete back in college with his wife, who serves as the other Co-Founder of FitnessHeaven.com. Intermix Media purchased FitnessHeaven.com in 2001. Don Ressler joined Intermix Media, where he teamed up with Adam Goldenberg. Adam was the youngest Chief Operating Officer at the firm. They both combined forces and formed Alena Media. Alena Media was an e-commerce platform and advertising division. It generated millions in revenues for Intermix Media.
In 2005, News Corp acquired Intermix Media. The media conglomerate ignored the successful business that Don Ressler and Adam Goldenberg had founded. The pair became frustrated and left the company to begin a new venture. They knew that they had the skills and the potential to succeed on their own. They invited a few of their colleagues from Alena team and formed Intelligent Beauty.
Don Ressler and Adam Goldenberg became the joint Chief Executive Officers of Intelligent Beauty, which was a direct-to-consumer brand business. The firm created a marketplace, where clients could buy skin products and cosmetics, and called it DERMSTORE. In 2012, the launched SENSA and brought in Brett Brewer to be the CEO. He was the former founder of Intermix Media. Both SENSA and DERMASTORE are highly profitable.
In 2010, Intelligent Beauty launched JustFab, which is an e-commerce subscription fashion retailer. The company has grown since 2010 and is now available in the Netherlands, UK, Canada, Spain, Germany, and France. In 2011, Don Ressler and Adam Goldenberg appointed Kimora Lee to become the company’s President and Creative Director. By 2012, the company had more than six million subscribers. It received a funding of $76 million from Rho Ventures, Cross Over Ventures, Matrix Partners, and Intelligent Beauty at http://perezhilton.com/tag/don_ressler/#.V4Ah_46RKGg.
Currently, JustFab has more than 13 million subscribers. In 2013, Don Ressler and Adam Goldenberg teamed up with Kate Hudson to form Fabletics, which is an athletic wear site. The company offers technically precise and fashion forward athletic wear at a fraction of the competition’s prices. The inclusion of Kate Hudson has managed to make the business more successful.