TheStreet’s Robert Weinstein thinks that among the many things Apple
could do with its massive accretion of cash, buying Yahoo! would make a lot of sense. Not only would picking up the company be relatively cheap at Yahoo!’s current stock valuation, it would
complement Apple’s competitive position.
I’m inclined to agree. Among Apple and its two main rivals (Google and Microsoft), Apple is the only one without an Internet search engine. And since Apple is brilliant at monetizing everything it
touches, Weinstein reasons that an Apple-controlled Yahoo! would likely create a world-class search experience, and make it easier than Google does to buy ads. Meanwhile, Yahoo! email, games,
finance, and other modules would allow Apple to recruit a vast pool of new users into the iSystem garden from around the world.
He concedes that a merger of the magnitude of Apple absorbing Yahoo! would not be without its fair share of pitfalls and speed bumps, but says there would also be an attractive ROI payoff, yielding
increased revenue and profit that could improve Apple’s position relative to Google’s and Microsoft’s.
Or maybe it would be better for Apple to build its own search engine from scratch.
Three Guys and a Podcast’s Mark Reschke also thinks
that Internet search could be Apple’s next big thing,…
Continue reading Should Apple buy Yahoo! (or launch its own search engine)?
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