Even after you hire professional web design services for your budding online business, you still have to work hard at harnessing new and servicing existing customers. You might think that a strong online presence is all that’s necessary in today’s e-commerce world, but there’s a hidden component making waves in the marketing industry: mobile devices. Adding a mobile website component to your digital marketing strategy can greatly increase your sales because of savvy customers appreciating your layout.
Add-On, Not Replacement
Some novice business owners may not realize that a mobile component is in addition to the regular website. As online visitors click on your domain, the server detects which device is accessing the information. If it’s a smartphone or tablet, the visitor is automatically routed to the mobile site. Customers always have the option of accessing the full site through the mobile page too.
Simplicity Reigns on Mobile Devices
You might feel it’s unnecessary to add another element to your website, but try to access your product page through a smartphone without the mobile component. Scrolling up, down, left and right is frustrating. Photos and captions are tiny, forcing people to zoom in and out constantly. Mobile pages provide the bare basics for visitors as they go about their day. They may only want your product name and price, for example, or even a phone number for contact purposes. Visitors don’t need all the traditional website details when they’re on a small device.
Social Media Factors
When you have a mobile component, it’s also possible to integrate social media into it. Add a feed into the mobile site for Twitter, Facebook or Instagram, for instance. Visitors looking through your mobile site may want to comment on something they see in the feed. All of this interaction keeps customers on your website or brand, giving them more incentive to purchase items and remain loyal to your company.
Instant Coupons and Exposure
The moment customers visit your mobile website, it can offer a coupon popup or icon. Consumers love coupons, especially when they’re geared toward the individual. Allow your website designer to add in cookies that track certain customers’ movements. If they loved one product during last quarter, they might enjoy a coupon for 5 percent off a related product next week. Business exposure and reasonable discounts keep customers coming back for more whether they’re mobile or on their household desktop computer.
Search Engine Ranking Consideration
Because a website has a mobile component, search engines often rank these domains higher on their lists. You want to be as close to page one as possible to increase exposure to customers. Watch your ranking shift after adding the mobile page and evaluate the analytics for an enhanced profit margin.
Speak to your website designer about adding a mobile component. These services are so common today that they’re often included with the traditional website. Because all web components are virtually connected, you have a system that communicates well with customers while providing critical feedback for future site alterations and additions.