Bethesda Teams Up With Carlsberg UK To Produce Fallout BEER.
23 October 2015 (London, UK) – Bethesda Softworks®, a ZeniMax® Media company, today announced that it has teamed up with Carlsberg UK to offer fans Fallout™ BEER , a beverage inspired by Vault-Tec Industries and the multi-award winning Fallout® videogame series.Back when Bethesda announced Fallout 4 was going to be coming this November, back in June, there were plenty of people who doubted the company could actually make that deadline. Fallout BEER will be available via Amazon.co.uk and will begin shipping to customers from 5 th November, ahead of the launch of Fallout® 4 , the most anticipated video game of the year.
Users who have Microsoft’s personal assistant installed can now activate voice commands by saying ‘Hey Cortana.’ If you are a self-confessed Fallout series fanatic, here’s for you: Bethesda has disclosed that work on its latest installment, Fallout 4, is finally complete. According to the official description, ‘Fallout beer has been brewed using a unique blend of malted barleys combined with selected hops, to produce a light coloured lager with a fruity aroma and a crisp bitter finish’. ‘This is something of a world-first. The pre-order for the title has been available for quite a while now and that has led to people running out to get the game weeks, if not months before it is actually available. While that might be the best thing in the world, when it comes to making people want to buy the game, it’s actually the quirky way the firm has handled this game that has made it as popular as it is. To reserve your case of Fallout BEER please visit http://www.amazon.co.uk/dp/B016XZVE96 ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Tokyo, and Sydney.
Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices. Carlsberg says the beer has a “refreshing zesty hoppy taste and a floral aroma.” The beer was brewed with the use of a blend of “selected hops” as well as malted barleys. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, id Software, Arkane Studios, Tango Gameworks, MachineGames, Battlecry Studios, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd.
Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored ®, The Evil Within TM and RAGE®. Fallout, Fallout Shelter, Nuka Cola and related logos are registered trademarks or trademarks of Bethesda Softworks LLC in the United States and/or in other countries. id, id Software, id Tech, DOOM, QUAKE, Wolfenstein, RAGE and their related logos are registered trademarks or trademarks of id Software LLC in the United States and/or in other countries. We employ 1,800 people and boast household name brands including Carlsberg, Carlsberg Export, San Miguel, Mahou, Grimbergen, Tuborg and Somersby Cider. To find out more about our company, brands and CSR programme, visit: www.wearecarlsberg.co.uk or follow our story on Twitter @CarlsbergUKCorp Games Press is the leading online resource for games journalists.
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