LEADING E-COMMERCE BUSINESSES UNVEIL THE FIRST EVER #UNITYSALE IN CONJUNCTION WITH NATIONAL DAY
• Lazada, foodpanda, ZALORA, UBER and HappyFresh unite to bring Malaysia’s first online sale in 2015
• Offering up to 94% in product discounts and more than 20,000 online deals
Kuala Lumpur, 19th August 2015 – Merdeka 2015 is set to be an even bigger celebration this year as Malaysians will get to enjoy something special – five leading e-commerce businesses are combining their resources to bring the first ever #Unitysale to life! Lazada, foodpanda, ZALORA, UBER and HappyFresh today revealed the first ever joint online sale of its kind in Malaysia that will run from 26th August – 1st September, 2015.
Envisioned as part of this year’s contribution of these partners towards Malaysia’s Independence Day celebrations, it will feature a host offering including more than 20,000 online deals and up to 94% in product discounts across individual products and services being offered by the five participating brands.
“The #Unitysale is our gift to Malaysians who are celebrating an important milestone – the independence of this country. We are proud to lead this initiative alongside notable eCommerce businesses in Malaysia. This first ever #Unitysale will offer deals up to 94% discount on products and special promotions for purchases made using the Lazada mobile app. We are excited to join forces with our partners in the industry to offer Malaysians fantastic deals, as we all support the country’s aspirations as part of the Digital Malaysia initiative,” said Hans-Peter Ressel, CEO of Lazada Malaysia.
The #Unitysale campaign is an initiative to leverage Malaysia’s rising number of internet users which currently stands at 20 million. Representing over 66% of the population, online shopping has grown leaps and bounds over the past two years and Malaysian’s are shopping in new ways all the time. This includes an increased use of mobile devices to purchase items online; and using the Internet to research the best deals before purchasing them.
“Our vision is to strengthen the eCommerce ecosystem and what better way than to come together with the biggest players in the industry and celebrate unity in conjunction with National Day”, says Luca Barberis, Managing Director of ZALORA Malaysia.Sources: GlobalWebIndex, Q4 2014,ECommerce is growing much faster as shoppers seek low prices, convenience, faster shipping and wider selection of products and services. The #Unitysale aims to offer the best deals to consumers, making both local and international products more affordable for Malaysians during this sale period.
“We’re excited to be part of this unique campaign – where leading companies are coming together to provide extra value to Malaysians in these trying times. With the cost of private transportation gradually going up, the uberX product aims to help riders save money by using our technology to maximise efficiency. As we extend our coverage across wider parts of Kuala Lumpur, Penang and Johor Bahru, we’re excited to continue providing all Malaysians with a safe, efficient and reliable way of moving around our city.” Says Leon Foong, General Manager of Uber Malaysia.
“We are proud to be part of the #UnitySale together with our other partners in the Malaysian e-commerce ecosystem. Malaysia is fertile soil for growth and are happy to support initiatives like these that will help Malaysians save money and enjoy the convenience of shopping online” says Uffe Jordan, Managing Director foodpanda Malaysia.
#Unitysale campaign integrates website and consumer activation touch-points such as a mobile application and social media channels. The combination of products, services, food and beverage options, fresh produce and transport, makes the #Unitysale a complete online and offline bridge for the discerning Malaysian consumer.
“We are extremely delighted to join some of this country’s best known names in e-commerce and offer Malaysians another reason to celebrate during Merdeka. We are very proud to represent the last frontier of e-commerce – fresh food and groceries! With next-hour delivery options, professionally trained personal shoppers, free returns at the door and cash-on-delivery payment options, there’s really no risk for consumers to try our service. By moving their grocery spending online, Malaysians can free up their precious time for the things they love most, and during the #Unitysale, they can save money as well!”, says Opal Wu, Managing Director of HappyFresh Malaysia.
From 26th August – 1st September, 2015, Malaysians will enjoy more than 20,000 deals and up to 94% in products discounts in conjunction with #Unitysale across Lazada, foodpanda, ZALORA, UBER and HappyFresh.
For more details on #Unitysale, log on to:
Lazada: http://www.lazada.com.my
foodpanda: http://www.foodpanda.my
ZALORA: http://www.zalora.com.my
UBER: http://www.uber.com/cities/kuala-lumpur
Happy Fresh: http://www.happyfresh.com
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