Motorsport fans will know the 2014 Formula 1 season starts next weekend in Melbourne. This year, the event has a TV sponsor, so you can expect to see plenty of displays from Hisense Australia. Being the official TV sponsor means some great exposure for the emerging TV brand in Australia who are challenging the big guys for brand recognition and ultimately sales.
Last year the Formula 1 event attracted an estimated 300,000 fans into Melbourne’s Albert Park and millions more from 185 countries around the world. Hisense’s head of marketing Andre Lannuzzi says the event with contribute to their business success by strengthening brand awareness. One key focus for all this new attention is to position Hisense as a solid contender in the local market and to expose the release of Hisense’s new 2014 Android powered smart TV named ‘Hisense Vision TV’ to as many as possible.
“We are thrilled to have Hisense Australia join the Formula 1® Rolex Australian Grand Prix family,” said Andrew Westacott, CEO Australian Grand Prix Corporation. “Hisense proves to be a dynamic company with products that we stand behind 100 per cent, like Hisense we strive for perfection.”
For those who aren’t completely up to speed on Hisense’s position in Australia, since arriving in Australia in 2006, Hisense has grown to be one of the fastest emerging TV and Home Appliance brands in Australia, distributed through more than 1,000 leading retail stores nationally. Stocked at JB Hi-Fi, Harvey Norman, The Good Guys BSR, MYER, Radio Rentals, these guys aren’t kidding around and are here to play.
Kevin Ke Managing Director for Hisense Australia with Andrew Westacott CEO of AGPC