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Advanced data mining tools and data storage solutions have enabled modern businesses to store and access large sets of raw data. These huge chunks of data, when organized and analysed in a systematic way reveal new and important business insights allowing...

This checklist / interactive tool will help you greatly in setting up your Google Analytics account pretty fast. {check the task when you have completed it} Website Audit for Google Analytics Set up 1. Visit the client website Do this to understand...

Something a bit different for today’s 24 ways article. For starters, I’m not a designer or a developer. I’m an evil man who sells things to people on the internet. Second, this article will likely be a little more nebulous than you’re used to,...

Ann Njuguna is passionate about data analytics. And her more detailed approach to the subject has helped her propel her Nairobi-based startup OB Analytics overseas. Founded in November of last year, B2B web analytics company OB Analytics has already...

“Get the Facts, Be Sure and then Decide.” Ezra Taft Benson Picture the scene: It’s 10am on a Monday and you’re sitting in a meeting room surrounded by tired-looking colleagues, all hoping the speaker will hurry up already because it’s time for some...