A technology that was once the realm of apocalyptic sci-fi movies about robot-led military missions is now becoming ubiquitous. In the content creation world, drones are the new tech toy of choice for photographers and videographers looking to capture those birds-eye shots without the expense of hiring a helicopter.
With the Federal Aviation Administration gradually loosening up on the rules surrounding drone flights (both commercial and hobbyist) in the United States, companies are starting to seriously consider how the new technology can and will become central to their businesses. (Think aerial shots for real estate companies, for instance.)
A BI Intelligence report from earlier this summer predicts that revenues from drone sales will top $12 billion by 2021, and shipments of consumer drones will more than quadruple over the next five years as prices come down and the technology makes it easier for beginners to learn how to fly them.
But while most drones currently come with a video-game-style controller, one scientific study has taken drone operation technology one step further. It offers a look into a fascinating new territory that will shape creative thinking and the future of digital marketing.
Source: http://www.skyword.com/contentstandard/creativity/what-mind-controlled-drones-mean-for-the-future-of-digital-marketing/
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