Recently Twitter launched a new great feature that you can use completely free of charge. This tool (Lead Generation Card) allows you to send a banner attached to your tweet with a call to action button. When users click on the button, their details get automatically added to your email list. Sounds cool? Then read on to find out how to get it set up for your campaign!
First step is to set up your account on Twitter Ads for Business
This doesn’t cost you anything – you need to register your details and add a payment method (credit or debit card) – don’t worry we are not actually using Twitter Ads for this marketing tip.
Go to https://business.twitter.com/ and add your details;
Under Account choose Payment methods and add a card;
You can also browse around the site to check out Analytics for your past tweets to see what was working or not.
Second step is to create your Twitter Lead Generation cards
What cards look like:
What you need to set it up:
Description (50 characters) – this is your call to action, description of the offer
Card image (600px by 150px, up to 1mb size) – visual, attention grabbing representation of the offer
Button text (20 characters) – what action you want users to take
Privacy policy link on your website – to explain how you process and store data
Destination URL – where you want users to be redirected when they submit their details.
Data settings – these will need to be obtained from your email marketing provider. Below I’ve listed guides on implementing this with the most popular tools.
How to integrate Twitter Lead Generation cards with…
Mailchimp – blog tutorial
Aweber – SEOPressor tutorial
InfusionSoft – IS helpfile
What you can use Lead Gen cards for:
Newsletter subscription;
Free report or download;
E-course subscription;
Special offer: money off vouchers and coupons;
Competition entry;
Automated information request – brochure, leaflet.
Your action this week
Go to Twitter Ads website, set up your free account, create your first Lead Generation card and integrate it with your email marketing provider. Use it in your tweets for a few days and report your results! If you get stuck or have problems with setting it up, pop over to my Facebook page to ask your questions.