Sainsbury’s chief executive Justin King has highlighted the importance of sourcing British products at the NFU conference this week.
Speaking to an audience of farmers, MPs and retailers at the ‘Backing the Business of British Farming’ conference, Justin King said: “A lot has changed, we now source more British products than ever, yet many things have remained the same such as consumer trust. Consumer trust is crucial to the success of our business and of the UK farming industry.
“Together with our farmers we have invested in where and how food is produced, and as we work towards our commitment to double the amount of British food we sell by 2020 our farming Development Groups and UK producers will be key to this.”
Sainsbury’s said the strategy will focus on selling more British products when in season and growing produce in Britain that would historically be sourced from abroad.
Source: Sainsbury’s
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