London, UK – August 11, 2016 — Hearst Magazines UK has released its latest set of ABC figures for the period Jan-Jun 2016. The results show 10 out of 12 monthly brands recording year-on-year (Y-o-Y) growth.
Cosmopolitan continues its ascent with a combined ABC of 413,155, up 59.9% Y-o-Y and 1.9% period-on-period (P-o-P), consolidating its position as the highest circulating young women’s glossy. This second successive circulation increase follows the introduction of Hearst’s new dynamic marketing and distribution strategy, which puts the magazine directly into the hands of its target audience.
In addition to the newsstand, Cosmopolitan is also distributed via two new route to market programmes – ‘pick-up’ and ‘pop-up’ – incorporating shopping centres, cinemas, festivals and selected airport departure gates and gyms.
Good Housekeeping reports a 10.1% Y-o-Y and 8.6% P-o-P increase to retain its position as Britain’s biggest-selling women’s lifestyle magazine, with a combined ABC of 444,941. Launched in 1922, this latest ABC increase is testament to the longevity of the brand and its ability to stay relevant. The Good Housekeeping brand is also thriving across its other platforms which span digital, a portfolio of licensed products and a purpose-built testing facility, cookery school and consumer venue in the form of the Good Housekeeping Institute.
ELLE, which unveiled a new direction last month, has increased its combined ABC to 171,874, delivering a 4.7% Y-o-Y and 4.3% P-o-P increase. Harper’s Bazaar posted a 4.4% Y-o-Y and 0.4% P-o-P increase with a combined ABC of 110,710. Both titles have also benefitted from Hearst’s dynamic distribution approach; ELLE via fashion and beauty partnerships with brands including Lookfantastic.com, Space NK and Matches.com, and Harper’s Bazaar through partnerships with prestigious cultural organisations such as the V&A, the Royal Academy of Arts and the Victoria Miro Gallery, as well as events including the Chelsea Flower Show, Canary Wharf Weekend Treat and Masterpiece London.
Women’s Health has recorded its eighth successive ABC increase since launch, up 2.8% Y-o-Y and 2.2% P-o-P, with a combined ABC of 128,253. Men’s Health retains its position as the highest-selling paid-for men’s lifestyle title with a combined ABC of 180,082.
Anna Jones, CEO of Hearst Magazines UK, says: “I am thrilled that we have yet again delivered such an outstanding set of ABC results at a time when our strategy is to grow our brands across multiple platforms. I’m also proud that we have the clear market leader in most of our competitive sectors.
“It is extremely encouraging to see that our dynamic new routes to market are working. Cosmopolitan was the first brand to lead this strategy last year, and the brand continues to grow. Whether in print, digital – including the hugely successful Snapchat platform – or through large-scale consumer events, Cosmopolitan can reach young women on a scale that very few brands can. Our clients are using the brand to target the millennial audience, culminating in projects such as The Edge for Estée Lauder.
“These are fantastic results, but they are just one part of Hearst’s strategy – we’re constantly innovating, using a variety of approaches to give our audiences the brilliant and trusted content they want, in ways to suit them.”
MONTHLY BRANDS
Asda Good Living: Total combined ABC of 1,969,160 , +6.7% YoY and -3.6% PoP
Cosmopolitan: Total combined ABC of 413,155, +59.9% YoY and+1.9% PoP
Country Living: Total combined ABC of 180,844, +7.1% YoY and +7.7% PoP
ELLE: Total combined ABC of 171,874, +4.7% YoY and +4.3% PoP
ELLE Decoration: Total combined ABC of 69,510, +4.7% YoY and +3.8% PoP
Esquire: Total combined ABC of 64,712, +14.5% YoY and +10.3% PoP
Good Housekeeping: Total combined ABC of 444,941, +10.1% YoY and+8.6% PoP
Harper’s Bazaar: Total ABC of 110,710, +4.4% YoY and +0.4% PoP
House Beautiful: Total ABC of 115,050, +2.7% YoY and +6.1% PoP
Men’s Health: Total ABC of 180,082, -7.1% YoY and -7.5% PoP
Prima: Total ABC of 258,214, -2.2% YoY and +1.9% PoP
Red: Total ABC of 193,872, +2.7% YoY and +4% PoP
Women’s Health: Total ABC of 128,253, +2.8% YoY and +2.2% PoP
WEEKLY BRANDS
All About Soap: Total ABC of 29,788, -31.2% YoY and -14.1% PoP
Best: Total ABC of 142,850, -16.6% YoY and -13.4% PoP
Inside Soap: Total ABC of 105,342, -15.4% YoY and -10.4% PoP
Real People: Total ABC of 141,421, -9.6% YoY and -9.6% PoP
Reveal: Total ABC of 113,909, -14.4% YoY and -7.4% PoP