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Cindy Chan is the founder of Dotoly, a store that sells animal-inspired jewelry, gifts and home decor at affordable prices. After selling her products through multiple marketplaces, in her own physical store, and now an ecommerce store, she has a lot...

Building an app is easy. The real challenge, however, lies in monetizing it. With millions of apps flooding App Store and Google Play and market forces resorting to freemium model, app publishers are striving to make their mark. The stiff competition...

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors want to see high quality photos, infographics, videos, charts, diagrams, memes, and more. The user experience...

An effective inbound marketing campaign involves more than simply generating traffic to your website: it also means optimising your website for lead generation. You may be getting plenty of traffic, but if it’s not resulting in leads or engagement,...

Posted by Yoast Editor's note: This post was co-authored by Joost de Valk and his brother Thijs de Valk. At Yoast, we've recently written about how we've drastically changed our checkout page. This process and our findings gave us the idea to do a...