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Do you think 2017 will be the year of video? Again? If so, you’re in good company. In fact, if I were forced to TLDR this post, the big social media trends for 2017 could be boiled down to this: Video (live, recorded, and 360-degree) Influencer marketing...

Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies to optimize their clients’ media plans in order to adjust...

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

Below Are The Tools That Make Accenture PLC Successful IT & Operations Management Esker EskerEsker is a document process automation software that automates manual tasks and transforms paper-based methods into electronic workflows. The software...

The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for...