Robi Axiata Ltd, the operator of Robi mobile-phone services, has posted a revenue growth of 4.9 percent during the first half of the year over the same period of last year on the back of ‘political stability’.
In a media statement, the carrier said it also achieved a data revenue growth of 12 percent during the period.
“Data revenue growth was propelled by continuous investment in 3.5G network expansion coupled with innovative data offerings to drive data usage,” the Communications & Media Relations wing of the company said.
It also clocked a moderate 5.6 percent year-on-year revenue growth to reach Tk 13 billion in second quarter of 2015 from Tk 12.3 billion during the same period in 2014.
During the first half of the year, Robi added another 2.1 million new subscribers to reach 27.4 million, which represents 21.6 percent mobile subscriber market share of the country, the statement said.
On investment in mobile network infrastructure, it said, “Robi continued to invest heavily to fast-track its 3.5G network expansion and to improve 2.5G customer experience both in voice and data services.
“The total CAPEX investment made since inception amounted to Tk 155.8 billion including Tk 7.1 billion CAPEX investment in second quarter of 2015.”
The company deployed network coverage in all 64 districts in Bangladesh through 8,119 sites, of which over 2,450 are 3.5G sites.
Robi Chief Operating Officer Mahtab Uddin Ahmed said they introduced free internet service through internet.org, which demonstrated their commitment to facilitate affordable internet for the masses.
“Robi launched “BoishakhiJhor” campaign where customers enjoyed up to 50% mega discounts in famous 3G-enabled smartphones. We have offered ‘Shera Call Rate on Tk. 39/79 Recharge’ to provide best competitive call rate in the country,” Ahmed was quoted as saying.
“Robi also offered double bonus on 1GB and 2GB easy load recharge-based internet pack activation. Robi also has launched a SMS based quiz campaign whereby Robi subscribers can meet the pace sensation, Rubel,” he said.
On the sponsorship of Bangladesh national cricket team, he said, “We think that the Tigers by applying their talent, upholding integrity and through hard work have exemplified what it means to ignite the power within”.
Robi Managing Director and CEO, Supun Weerasing said, “Robi has attained stable growth across all parameters except core voice services during the first half of the year.
“We are investing significantly towards expansion of our network to provide best in class 2.5G and 3.5G mobile experience to our valued customers.”
“Robi is the new sponsor of Bangladesh National Cricket Team and we are very proud to be a partner of Bangladesh Cricket Board in their glorious journey” he added.