2014-05-27

Eligibility : THE HEINEKEN OPEN SUMMER PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. THIS PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES. VOID WHEREVER PROHIBITED OR RESTRICTED BY LAW.

THE INSTANT WIN PROGRAM is open only to legal residents of the fifty (50) United States and the District of Columbia, except residents of New Jersey and Texas. Instant Win is void in New Jersey and Texas.

THE SECONDARY SWEEPSTAKES is open only to legal residents of New Jersey and Texas.

THE PRIMARY SWEEPSTAKES is open to legal residents of the fifty (50) United States and the District of Columbia.

Promotion Period : The Instant Win Program begins at 12:01 a.m. Eastern Time (ET) on 5/1/14 and ends at 11:59 p.m. ET on 7/31/14 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”). The Primary and Secondary Sweepstakes each begins at 12:01 a.m. ET on 5/1/14 and ends at 11:59 p.m. ET on 7/31/14 (“Sweepstakes Period”).

Enter Online At : heineken.com/us/openyoursummer.aspx

Limit : Please note that there is limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all HEINEKEN USA promotions, regardless of brand, except that in the case of this Promotion, an Instant Win Program winner or a winner in the Secondary Sweepstakes is still eligible to win a prize in the Primary Sweepstakes. Winners of instant prizes in this Promotion may enter every day for a chance to win more instant prizes.

Prize (s) :

Instant Win Program Prizes
The following Instant Win Program prizes will be awarded randomly and in no particular order at the sole discretion of Sponsor.

Prize

Number

ARV of Each

Total ARV

Cooler Bag

71

$ 30

$2,130

Digital Ticket Voucher

71

$ 50

3,550

Gift Card

71

$ 50

3,550

Portable Charger

71

$ 65

4,615

Leather Passport Holder

71

$ 30

2,130

Grilling Kit

71

$ 50

3,550

Blanket in a Bag

71

$ 50

3,550

Bike Beer Cooler

71

$ 40

2,840

Backpack

71

$ 50

3,550

Mini Big Green Egg® Grill

84

$ 250

21,000

JAMBOX™

46

$ 170

7,820

Approximate Retail Value (ARV) of Instant Win Program Prizes

$58,285

Sweepstakes Prizes
The following Secondary Sweepstakes Prizes will be awarded randomly and in no particular order at the sole discretion of Sponsor.

Prize

Number

ARV of Each

Total ARV

Cooler Bag

4

$ 30

$120

Digital Ticket Voucher

4

$ 50

200

Gift Card

4

$ 50

200

Portable Charger

4

$ 65

260

Leather Passport Holder

4

$ 30

120

Grilling Kit

4

$ 50

200

Blanket in a Bag

4

$ 50

200

Bike Beer Cooler

4

$ 40

160

Backpack

4

$ 50

200

Mini Big Green Egg® Grill

6

$ 250

1,500

JAMBOX™

4

$ 170

680

Approximate Retail Value (ARV) of Secondary Sweepstakes Prizes

$3,840

Primary Sweepstakes Prizes

Six (6) Grand Prizes will be awarded.

The first Grand Prize will be a trip for winner and guest to London, England. The London prize trip includes round-trip coach airfare for two (2) to London from the gateway airport nearest the winner’s residence and hotel accommodations for three (3) nights (one standard room, double occupancy). ARV of first Grand Prize: $10,000.
The second Grand Prize will be a trip for winner and guest to Berlin, Germany. The Berlin prize trip includes round-trip coach airfare for two (2) to Berlin from the gateway airport nearest the winner’s residence and hotel accommodations for three (3) nights (one standard room, double occupancy). ARV of second Grand Prize: $10,000.
The third Grand Prize will be a trip for winner and guest to Rio de Janeiro, Brazil. The Rio trip prize includes round-trip coach airfare for two (2) to Rio de Janeiro from the gateway airport nearest winner’s residence and hotel accommodations for three (3) nights (one standard room, double occupancy). ARV of third Grand Prize: $10,000.
The fourth Grand Prize will be a trip for winner and guest to Amsterdam in the Netherlands. The Amsterdam trip prize includes round-trip coach airfare for two (2) to Amsterdam from the gateway airport nearest winner’s residence and hotel accommodations for three (3) nights (one standard room, double occupancy). ARV of fourth Grand Prize: $10,000.
The fifth Grand Prize will be a trip for winner and guest to Shanghai, China. The Shanghai trip prize includes round-trip coach airfare for two (2) to Shanghai from the gateway airport nearest winner’s residence and hotel accommodations for three (3) nights (one standard room, double occupancy). ARV of fifth Grand Prize: $10,000.
The sixth Grand Prize will be a trip for winner and guest to New York City, New York. The New York City trip prize includes round-trip coach airfare for two (2) to New York City from the gateway airport nearest winner’s residence and hotel accommodations for three (3) nights (one standard room, double occupancy). ARV of sixth Grand Prize: $10,000.
ARV of all Primary Sweepstakes prizes: U.S. $60,000.

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