Client Overview:
The Pasha Snoring and Sinus Center is a Houston-area center for the comprehensive management of snoring-, sleep apnea-, allergy-, and sinus-related disorders. Medical director, Dr. Raza Pasha, uses both surgical and non-surgical methods to treat his patients and offers only cutting edge solutions for all allergy and snoring disorders.
Project Challenge:
Dr. Pasha wanted a series of videos that would increase awareness among Houstonians about treatable snoring and allergy problems as well as boost brand awareness for the Pasha Snoring and Sinus Center.
Action Taken:
We hit the streets of Houston with a small crew and interviewed everyday Houstonians about their experiences with sleep and allergy disorders. We visited a number of popular local spots, like Hermann Park, and compiled this footage into a series of videos for social media. At the end of each interview, we allowed our participant to pose a question to Dr. Pasha. We then visited Dr. Pasha and recorded his responses to create a series of educational videos based on the questions of real Houstonians.
Result:
These videos have been successful in drawing more clients to Dr. Pasha's website, boosting social media engagement, and increasing Dr. Pasha's brand awareness throughout Houston. If you're looking for a way to get your local company noticed, contact SWAGGER Media. Want to see more of the videos we've done for Dr. Pasha? Click here.