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A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. We’ve written on it extensively. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Unfortunately...

I think I’ve promised a 2.00gokart “total recap post” after every session of it so far. This is a piece that is long overdue on this site, and in all honesty, probably also way past its time to present in a more formal venue. For the...

Posted by MiriamEllis The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the community. Don't panic: Be proactive and take the steps outlined in this guide to begin...

Teachers undertaking some area of action research, maybe as part of a course or CPD session, can further develop their skills According to Guiding School Improvement with Action Research by Richard Sagor, Action research can be defined as “A...

Wally Thurman of North Carolina State University and PERC talks with EconTalk host Russ Roberts about the world of bees, beekeepers, and the market for pollination. Thurman describes how farmers hire beekeepers to pollinate their crops and how that market...