C/M/3407. Proposal. Impact of River Island’s and Zara’s advertising campaigns on students’ buying behaviour
WORDS:
4300
DATE:
2013
PRICE:
49.99 GBP
The paper proposes research into advertising campaigns of the fashion retailers River Island and Zara that took place in 2012 providing information about the background of advertising communications and the impact of lifestyle advertising on consumer’s involvement with the brand. The aims and questions of the research are outlined, the methodology is described, The timetable of work is presented. Literature is reviewed on the theories of consumer behaviour and advertising media formulating key research hypotheses.
KEYWORDS: PROPOSAL, RIVER ISLAND, ZARA, ADVERTISING, CAMPAIGNS, STUDENTS, BUYING BEHAVIOUR,
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C/M/3385. Dissertation. Consumers’ decision making towards environmental friendly ‘green cars’ in China
WORDS:
10050
DATE:
2013
PRICE:
109.99 GBP
The paper presents the first part of a dissertation on the features of consumer behaviour (CB) in China’s automotive industry offering a case study of CB towards environmentally friendly ‘green cars’ or hybrid cars. Literature is reviewed on the theory of consumer decision making (CDM) including purchase decision making, post-purchase evaluation, etc. Rational, behavioural and cognitive perspectives of CDM are examined, the methodology of the research is described detailing the use of primary research via online questionnaires.
KEYWORDS: DISSERTATION, CONSUMERS, DECISION, GREEN CARS, HYBRID, CHINA, ENVIRONMENTAL,
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C/M/3380. Dissertation outline. Role of sexual appeal in advertising: case study of perfume marketing in Thailand and UK
WORDS:
1050
DATE:
2013
PRICE:
19.99 GBP
The paper offers an outline of the dissertation on the effectiveness of sexual appeals in printed advertising of perfumes in Thailand and the UK. The aims and objectives of the research are outlined, literature is briefly reviewed on cultural and social aspects of sexual advertising, the methodology is described.
KEYWORDS: DISSERTATION OUTLINE, SEXUAL, APPEAL, ADVERTISING, PERFUME, MARKETING, THAILAND AND UK,
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C/B/5616. Proposal. Prospects of expansion in Russian oil and gas market for British SME
WORDS:
2700
DATE:
2013
PRICE:
29.99 GBP
The paper proposes to evaluate the potential of UK small and medium enterprises (SME) to increase their supplier power in the Russian oil and gas market. The background of the problem is explained, research questions and objectives are formulated, literature is reviewed on the modes of foreign market entry and the relevance of Porter’s Five Forces and Ansoff analysis for a UK energy company that intends to enter the oil and gas market in Russia. The methodology of the research is described, its time schedule is presented.
KEYWORDS: PROPOSAL, EXPANSION, RUSSIAN, OIL AND GAS, MARKET, BRITISH SME, PORTER’S FIVE FORCES, ANSOFF,
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C/F/1732. Proposal. Impact of economic recession on consumer behaviour towards high street banks in UK
WORDS:
2300
DATE:
2013
PRICE:
29.99 GBP
The paper proposes to examine the effects of the recent recession on consumer behaviour towards the high street banks in the UK considering the fact that banks were largely blamed for the recession. The aim and objectives of the research are outlined, literature is reviewed on the impact of the recession on the relationships between banks and their customers. The methodology of the research is described, its ethical issues are considered.
KEYWORDS: PROPOSAL, ECONOMIC RECESSION, CONSUMER BEHAVIOUR, HIGH STREET, BANKS, UK,
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C/M/3365. Dissertation. Pricing strategy in UK short haul airline market: case study of British Airways
WORDS:
15500
DATE:
2013
PRICE:
159.99 GBP
The dissertation investigates the pricing strategy of British Airways (BA) in their UK short haul segment exploring the effects of the strategy on consumers, the company as a whole and the company’s staff. Literature is reviewed on the trends in BA pricing strategy shifts within the short haul segment, the background of the low-cost carrier model, the application of the prospect theory to consumer buying behaviour towards air travel services, the effects of BA strategic changes on the performance of other airlines within the segment, etc. The methodology of the dissertation is based on the qualitative and quantitative analysis of secondary sources and primary data obtained from questionnaires distributed among BA personnel and customers of varying demographics. Conclusions are made about levels of price satisfaction and the difference of BA offerings from those of their competitors. Recommendations are suggested about the needs of the BA low cost carrier service that can help to maintain the company’s competitive advantage in the short-haul sector.
KEYWORDS: DISSERTATION, PRICING, STRATEGY, UK, SHORT HAUL AIRLINE, BRITISH AIRWAYS, BA, LOW-COST, CARRIER,
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C/M/3364. Dissertation. Trends of online shopping in male and female students in UK universities
WORDS:
9800
DATE:
2013
PRICE:
99.99 GBP
The dissertation investigates the difference between male and female patterns of online shopping among UK students in state and private universities. Literature is reviewed on the theory of consumer behavior, the features of online shopping, factors affecting online consumer behavior, etc. The methodology of the research is based on the analysis of secondary sources and primary sources obtained from questionnaires sent to students in UK universities. Methods of descriptive statistical analysis are employed. Conclusions are made about a significant difference in the online consumer behavior between male and female students.
KEYWORDS: DISSERTATION, TRENDS, ONLINE SHOPPING, MALE, FEMALE, STUDENTS, UK UNIVERSITIES,
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C/OM/521. Dissertation. Impact of supply chain management on consumer buying behaviour: case study of Chevron Nigeria
WORDS:
13850
DATE:
2013
PRICE:
139.99 GBP
The dissertation examines the link between supply chain management (SCM) and consumer behaviour using a case study of the multinational energy corporation Chevron in Nigeria. Literature is reviewed on the theory and practices of SCM, theories of consumer behaviour, service quality frameworks, the background of Chevron Nigeria, the elements of supply chain that affect consumer behaviour, SCM activities of Chevron, the company’s policy towards corporate social responsibility (CSR), etc. The dissertation is based on secondary research data. Conclusions are made about the effectiveness of SCM with regard to buying behaviour characteristics of Chevron customers in Nigeria. Innovations are recommended that can be used to solve Chevron’s supply problems.
KEYWORDS: DISSERTATION, SUPPLY CHAIN MANAGEMENT, SCM, CONSUMER, BUYING BEHAVIOUR, CHEVRON NIGERIA,
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C/M/3332. Proposal. Marketing potential of social media vs. traditional word-of-mouth: case of Facebook
WORDS:
1350
DATE:
2013
PRICE:
19.99 GBP
The paper proposes to examine whether social media is a more influential marketing channel than the traditional word-of-mouth approach suggesting a case study of Facebook. The question and hypothesis of the research are formulated, samples of the questionnaire and interview for primary research are presented.
KEYWORDS: PROPOSAL, MARKETING, POTENTIAL, SOCIAL MEDIA, TRADITIONAL, WORD-OF-MOUTH, FACEBOOK,
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C/M/3328. Dissertation outline. Consumer awareness of purchased food safety in UK
WORDS:
500
DATE:
2013
PRICE:
9.99 GBP
The paper presents an outline of the dissertation on the awareness of consumers with regard to the safety of purchased food. A case study is suggested of consumers’ behaviour towards eating food while shopping in an anonymous city X in the UK. The aim and objectives of the research are formulated, the sources of the literature review are defined, the methodology is described.
KEYWORDS: DISSERTATION OUTLINE, CONSUMER AWARENESS, PURCHASED FOOD, SAFETY,
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C/EI/320. Dissertation. Customer trust in online environment and security of e-commerce
WORDS:
13500
DATE:
2013
PRICE:
139.99 GBP
The dissertation examines customers’ perceptions of online business analyzing the issues that affect online trust and examining the role of information systems’ security in customers’ trust towards online environment. Literature is reviewed on the concept of trust, trust mechanisms used by websites, the relationship between trust and privacy, security concerns in various types of customers, website designs, etc. The methodology of the dissertation is based on secondary research and primary research via questionnaires and interviews with e-commerce website users. Conclusions are made about factors that contribute to the online trust of consumers, and the relation between their website involvement and levels of trust.
KEYWORDS: DISSERTATION, CUSTOMER, TRUST, ONLINE, SECURITY, E-COMMERCE,
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C/M/3327. Dissertation Outline. Differences between Reaction of Male and Female Consumers to Offensive Advertising
WORDS:
1000
DATE:
2013
PRICE:
19.99 GBP
The paper presents an outline of the dissertation on consumer attitudes towards offensive advertising offering a comparative study of gender related reactions to shocking images. The aim, questions and objectives of the dissertation are formulated, the rationale of the research is explained, the structure of the literature review is considered, the methodology is described.
KEYWORDS: DISSERTATION OUTLINE, MALE, FEMALE, CONSUMERS, OFFENSIVE, ADVERTISING,
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C/M/3324. Proposal. Impact of UK recession on students’ buying behaviour towards high street fashion brands
WORDS:
3500
DATE:
2013
PRICE:
39.99 GBP
The paper proposes to examine the impact of the UK recession on students’ behaviour towards high street fashion brands. The rationale of the research is explained, literature is reviewed on the theory of consumer behaviour and the effects of the recent recession on UK consumers. The methodology of the proposed research is described, the schedule of work is indicated.
KEYWORDS: PROPOSAL, UK RECESSION, STUDENTS, BUYING BEHAVIOUR, HIGH STREET, FASHION BRANDS,
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C/EI/319. Dissertation outline. Hedonic and utilitarian motivations behind online consumer behaviour
WORDS:
480
DATE:
2013
PRICE:
9.99 GBP
The paper offers an outline of the dissertation on consumer values and motivations behind online shopping. The aim and question of the research are formulated, the areas, topics and sources of the literature review are defined, the methodology is described.
KEYWORDS: DISSERTATION OUTLINE, HEDONIC, UTILITARIAN, MOTIVATIONS, ONLINE, CONSUMER BEHAVIOUR,
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S/M/782. Role of innovation in brands’ sustainability: literature review and research methodology
WORDS:
2850
DATE:
2013
PRICE:
29.99 GBP
The paper offers two chapters from a dissertation on the role of innovation in sustaining brands. The review of literature touches on the process of brand management, its relationship to the marketing process, brand functions from the consumer perspective, the role of innovation in branding, etc. The methodology of the research is described including its strategy, ethical considerations, resources, etc.
KEYWORDS: INNOVATION, BRANDS, SUSTAINABILITY, LITERATURE REVIEW, RESEARCH METHODOLOGY,
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S/M/781. Dissertation outline. Consumer buying behaviour in smartphone market
WORDS:
610
DATE:
2013
PRICE:
9.99 GBP
The paper offers an outline of a dissertation on consumers’ behaviour towards purchase decision-making in the smartphone market. The aim and question of the research are presented, the sources and areas of the literature review are indicated, the methodology is described, the importance of the research is explained.
KEYWORDS: DISSERTATION OUTLINE, CONSUMER, BUYING BEHAVIOUR, SMARTPHONE MARKET,
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S/M/775. Proposal. Improvement of marketing mix for competitiveness in online marketing: case study of Moore Corp in Vietnam
WORDS:
2000
DATE:
2013
PRICE:
29.99 GBP
The paper proposes to investigate online marketing (OM) services in Vietnam outlining OM types, identifying key players in the Vietnamese OM market, and reviewing literature on the background of service marketing, its marketing mix (7P) features, and the nature of competitiveness. The role of marketing mix in improving competitiveness in the service sector is highlighted. A case study is proposed of 7P marketing mix in Moore Corporation. The methodology of the research is described, its ethical issues are addressed, potential outcomes are considered.
KEYWORDS: PROPOSAL, MARKETING MIX, COMPETITIVENESS, ONLINE, MARKETING, MOORE CORP, VIETNAM,
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C/F/1719. Proposal. Customer loyalty and attitudes towards banking sector in USA before and after recession
WORDS:
2500
DATE:
2013
PRICE:
29.99 GBP
The paper proposes to investigate customer loyalty and attitudes towards commercial banks in the USA before and after the financial crisis of 2008. The aims and objectives of the research are outlined. Literature is reviewed on subprime mortgage crisis of the US banking and loan market and the theory of consumer behaviour including customer loyalty and perceptions. The methodology of the research is described.
KEYWORDS: PROPOSAL, CUSTOMER LOYALTY, BANKING, USA, RECESSION, FINANCIAL CRISIS,
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C/E/1060. Proposal. Impact of 2008 Recession on High End Luxury Fashion Industry
WORDS:
1800
DATE:
2013
PRICE:
19.99 GBP
The paper proposes to examine the effects of the 2008 economic crisis on high profile fashion brands, i.e. Louis Vuitton, Hermès, Chanel and Burberry, across several countries. The rationale and objectives of the research are outlined. Literature is reviewed on the definitions of luxury goods (LG), the drivers of LG consumption, the impact of recession on LG purchases, etc. The methodology and expected outcomes of the research are discussed.
KEYWORDS: PROPOSAL, 2008 RECESSION, HIGH END, LUXURY FASHION, LOUIS VUITTON, HERMÈS, CHANEL, BURBERRY,
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S/M/764. Dissertation. Role of extended-self possession in consumer behaviour: case study of Scottish and Chinese female customers
WORDS:
11350
DATE:
2013
PRICE:
119.99 GBP
The dissertation investigates motivations behind consumer behaviour associated with the use of products as self representation (extended self) offering a case study of possessive attitudes towards high heeled shoes in Scottish and Chinese female customers of 18-25 years of age. Literature is reviewed on the concept of extended self, the theory consumer behaviour, the features of Chinese and Scottish consumers, the role of self-perception during the age transition period of 18-25, etc. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with the target customer group. Conclusions are made about consumption patterns in Chinese and Scottish females towards branded and expensive products.
KEYWORDS: DISSERTATION, EXTENDED-SELF, POSSESSION, CONSUMER BEHAVIOUR, SCOTTISH AND CHINESE, FEMALE, CUSTOMERS,
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S/M/762. Proposal. Consumption patterns towards high heeled shoes in Chinese and Scottish females
WORDS:
1750
DATE:
2013
PRICE:
19.99 GBP
The paper proposes to examine factors that affect the patterns of high heeled shoes consumption in Chinese and Scottish females aged 18-25. The aims and objectives of the research are outlined, the significance of the study for the cross-cultural marketing research is highlighted, the methodology of the proposed research is described.
KEYWORDS: PROPOSAL, CONSUMPTION, PATTERNS, HIGH HEELED SHOES, CHINESE AND SCOTTISH, FEMALES,
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C/OM/512. Proposal. Role of innovation in brand development and consolidation
WORDS:
1000
DATE:
2013
PRICE:
19.99 GBP
The paper proposes to explore how innovations can sustain brand development and consolidation. The aim, question and objectives of the research are outlined, the areas and sources of the literature review are indicated, research methodology is described.
KEYWORDS: PROPOSAL, INNOVATION, BRAND DEVELOPMENT, CONSOLIDATION,
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C/M/3270. Proposal. Pre-Purchase Attitudes towards Mobile Phones in Mauritius
WORDS:
1850
DATE:
2013
PRICE:
19.99 GBP
The paper proposes to study consumers’ pre-purchase attitudes to mobile phones in Mauritius. Literature is reviewed on the sources of predictive variability in terms of pre-purchase expectations towards mobile phones. The questions and areas of the research are outlined, the aims and objectives are formulated, the expected contribution of the research is considered.
KEYWORDS: PROPOSAL, PRE-PURCHASE, ATTITUDES, MOBILE PHONES, MAURITIUS,
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C/M/3269. Dissertation. Purchasing intentions of Saudi women towards luxury apparel and accessories
WORDS:
11750
DATE:
2013
PRICE:
119.99 GBP
The dissertation investigates consumer intentions of Saudi women towards the purchase of luxury apparel and accessories in Saudi Arabia and the UK. Literature is reviewed on the theory of consumer behaviour (CB), CB in relation to luxury products, the theory of planned behaviour, perceptions of price and quality, etc. The methodology is based on the analysis of secondary data and primary data obtained from interviews with Saudi female consumers in the UK. Conclusions are made about the influence of social and personal benefits on the intention of Saudi women consumers to purchase luxury apparel and accessories. The limitations of the research are outlined.
KEYWORDS: DISSERTATION, PURCHASING, SAUDI WOMEN, LUXURY, APPAREL, ACCESSORIES, CONSUMER BEHAVIOUR,
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C/M/3265. Dissertation. Impact of Electronic Marketing on Consumer Behaviour in Saudi Arabia
WORDS:
13400
DATE:
2013
PRICE:
139.99 GBP
The dissertation examines the impact of electronic marketing (e-marketing) on consumer behaviour in Saudi Arabia. Literature is reviewed on the definitions of e-marketing, statistical data related to e-marketing, consumer perceptions of e-marketing and e-government in Saudi Arabia, etc. The methodology is based on secondary research and primary research conducted via questionnaires to establish the familiarity of Saudi consumers with e-marketing, the influence of e-marketing on product sales, the benefits and shortcomings of e-marketing, etc. Conclusions are made about economic and social effect of e-marketing in Saudi Arabia.
KEYWORDS: DISSERTATION, ELECTRONIC MARKETING, E-MARKETING, CONSUMER BEHAVIOUR, SAUDI ARABIA,
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