C/M/3525. Proposal. Purchasing behaviour towards Mercedes-Benz cars in UK and Thailand
WORDS:
2750
DATE:
2014
PRICE:
29.99 GBP
The paper proposes to conduct a comparative analysis of consumer behaviour towards the purchase of Mercedes-Benz cars in the UK and Thailand. The background of the proposed research is described, literature is reviewed on the theory of consumer behaviour and brand marketing, the aims and objectives of the study are outlined, the methodology of the research is detailed, the timetable of the work is indicated.
KEYWORDS: PROPOSAL, PURCHASING BEHAVIOUR, MERCEDES-BENZ, CARS, UK AND THAILAND,
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S/EI/91. Dissertation. Online Book Purchasing Behaviour in UK students
WORDS:
22050
DATE:
2014
PRICE:
229.99 GBP
The dissertation examines the attitudes of UK university students towards buying books online. Literature is reviewed on the theory of e-commerce and the perceptions of advantages, accessibilities, risks and future intentions associated with online purchases. The methodology of the dissertation is based on the analysis of secondary sources and primary data obtained from questionnaires and subjected to statistical analysis. Conclusions are made about the changes in the patterns of students’ book shopping from offline to online. Recommendations are suggested about further research into book delivery logistics.
KEYWORDS: DISSERTATION, ONLINE, BOOK, PURCHASING, BEHAVIOUR, UK STUDENTS,
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C/M/3517. Proposal. Effects of media advertising on purchasing intention in Hong Kong real estate market
WORDS:
1100
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to examine the use of media advertising in the Hong Kong real estate market to determine its effectiveness in encouraging purchase intentions within the sector. The aim and questions of the research are outlined, the areas, topics and sources of the literature review are defined, the methodology is described.
KEYWORDS: PROPOSAL, MEDIA ADVERTISING, PURCHASING, INTENTION, HONG KONG, REAL ESTATE,
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C/M/3481. Proposal. Globalisation and cross cultural issues of marketing
WORDS:
3700
DATE:
2014
PRICE:
39.99 GBP
The paper proposes to examine cross-cultural issues of international marketing under globalisation. The background of the research is explained outlining its key objectives. Literature is reviewed on definitions of globalisation, its driving forces, marketing opportunities and restrictions faced by companies in the globalised world, issues of cross cultural management, etc. The methodology of the research is described.
KEYWORDS: PROPOSAL, GLOBALISATION, CROSS CULTURAL, MARKETING,
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C/M/3470. Proposal. Building customer loyalty in Carrefour UAE
WORDS:
1200
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to examine strategies that can be used by the French retailer Carrefour in the United Arab Emirates (UAE) to win their customers’ loyalty. The problem, aim, objectives and questions of the research are outlined. Literature is reviewed on the background of Carrefour, customer loyalty strategies in the retail sector, etc. The methodology is described, the time plan of the research is presented.
KEYWORDS: PROPOSAL, CUSTOMER LOYALTY, CARREFOUR UAE,
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C/M/3467. Proposal. Influence of self-image and personality on choice of mobile phone brands
WORDS:
2800
DATE:
2014
PRICE:
29.99 GBP
The paper proposes to look at the influence of a person’s self-image and personality on their choice of brands and products using a case study of buying decisions with regard to mobile phone brands. The aims and objectives of the research are outlined, literature is reviewed on the link between self-image and brand preferences discussing its role in the selection of a mobile phone brand. Research methodology is described.
KEYWORDS: PROPOSAL, SELF-IMAGE, PERSONALITY, MOBILE PHONE, BRANDS,
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C/M/3464. Proposal. Benefits of online marketing for UK organisations
WORDS:
1350
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to evaluate the benefits of online marketing against offline marketing using a case study of UK companies. The objectives and questions of the research are outlined, a breakdown of the chapters is presented. Literature is reviewed on the features of traditional offline marketing as compared to online marketing. The methodology of the research is described.
KEYWORDS: PROPOSAL, BENEFITS, ONLINE MARKETING, UK ORGANISATIONS,
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C/M/3448. Dissertation. Impact of branding strategies on consumer behaviour in USA and UK: case study of Coca Cola and Pepsi Co’s low calorie drinks
WORDS:
12300
DATE:
2014
PRICE:
129.99 GBP
The dissertation looks at the effectiveness of branding strategies used by Pepsi Co and Coca Cola for their low calorie drinks in US and UK markets. Literature is reviewed on the theory of consumer behaviour and branding, branding strategies of Pepsi Co and Coca Cola for low calorie beverages are examined. The dissertation is based on secondary research and primary research via online interviews and survey questionnaires. Conclusions are made about the relationship between the branding strategies of Pepsi Co and Coca Cola and the perception of their low calorie drinks’ benefits by consumers.
KEYWORDS: DISSERTATION, BRANDING STRATEGIES, CONSUMER BEHAVIOUR, USA AND UK, COCA COLA, PEPSI CO, LOW CALORIE DRINKS, BEVERAGES,
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C/M/3447. Proposal. Impact of economic recession on consumer behaviour and attitudes towards banks in UK
WORDS:
2350
DATE:
2014
PRICE:
29.99 GBP
The paper proposes to examine the effects of the economic downturn on consumer behaviour towards high street banks in the UK. The aims and objectives of the research are outlined, literature is reviewed on the impact of the recession on the relationship between banks and their customers, the methodology of the research is described considering its ethical issues. The paper has no references.
KEYWORDS: PROPOSAL, ECONOMIC RECESSION, CONSUMER BEHAVIOUR, ATTITUDES, BANKS IN UK,
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C/M/3446. Dissertation. Effect of movie posters’ genres on film promotion
WORDS:
9950
DATE:
2014
PRICE:
99.99 GBP
The dissertation looks at the design features of movie posters that contribute to the promotion of films examining humorous, romantic, and celebrity-focused genres of posters. Literature is reviewed on visual advertising techniques used in the studied genres of posters. The methodology of the dissertation is based on secondary research, relevant illustrations are provided. Conclusions are made about graphic design trends in film posters and their role in film promotion.
KEYWORDS: DISSERTATION, MOVIE POSTERS, FILM PROMOTION, HUMOROUS, ROMANTIC, CELEBRITY,
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C/M/3445. Dissertation. Relationship between Consumer Buying Behaviour and Social Media Marketing in Topshop UK
WORDS:
8850
DATE:
2014
PRICE:
89.99 GBP
The dissertation examines the use of social media marketing by Topshop in the UK studying its impact on consumer buying behaviour. Literature is reviewed on the theory of consumer behaviour (CB) identifying factors that affect CB, describing the process of buying decision-making, defining the concept of social media marketing (SMM), outlining types of SMM, etc. The methodology of the research is based on secondary sources and primary data collected from interviews with Topshop’s managers. Social media campaigns undertaken by Topshop in 2012 are analyzed. Conclusions are made about the practices of using social media by Topshop’s marketers, and the effects of these practices on customers’ engagement with Topshop’s products.
KEYWORDS: DISSERTATION, CONSUMER BUYING BEHAVIOUR, SOCIAL MEDIA MARKETING, SMM, TOPSHOP UK,
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C/M/3444. Methodology of research into unethical marketing practices of McDonald’s and their impact on customer loyalty
WORDS:
1850
DATE:
2014
PRICE:
19.99 GBP
The paper offers a methodology chapter from a dissertation on the unethical marketing practices of McDonald’s and their effects on the company’s customer loyalty. Methodological aspects of the research are described including research design, philosophy, approach, strategy, data collection techniques, etc. The design of the research survey is detailed, methods of data analysis are considered.
KEYWORDS: METHODOLOGY, RESEARCH, UNETHICAL, MARKETING, MCDONALD’S, CUSTOMER LOYALTY,
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C/F/1770. Dissertation. Brand Equity Development after Financial Crisis: Defensive Strategies of US and Dutch Financial Institutions
WORDS:
18500
DATE:
2014
PRICE:
189.99 GBP
The dissertation examines the strategies used by EU and US financial institutions to defend their brands’ equity during the post-crisis period from 2009 to 2011. Literature is reviewed on the theory of branding explaining the concepts of brand equity, brand awareness, brand loyalty, brand associations, strategies of brand equity development, etc. The methodology is based on secondary research data and primary data gathered from 200 customers of US and Dutch financial institutions. Comparisons are made between defensive strategies in brand equity development used by Dutch banks, i.e. promotional campaigns, favourable terms and conditions, etc., and defensive strategies used by US financial institutions, i.e. strategic brand alliances, umbrella branding, etc. Conclusions are made about the effectiveness of the strategies.
KEYWORDS: DISSERTATION, BRAND EQUITY, FINANCIAL CRISIS, DEFENSIVE STRATEGIES, US AND DUTCH, FINANCIAL INSTITUTIONS,
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C/EI/328. Dissertation. Influence of Social Media on Traditional Marketing Strategies
WORDS:
12000
DATE:
2014
PRICE:
129.99 GBP
The dissertation examines the effects of social media on traditional marketing and promotional strategies. The review of literature touches on the theory of marketing explaining traditional approaches to marketing, the role of relationship marketing, the features of social marketing and social media communication, etc. The dissertation is based on secondary research and primary research conducted via semi-structured interviews with marketers from various organisations. Conclusions are made about the shift from traditional marketing to social media marketing, and its dependence on the size of organizations and their awareness of the social media reality.
KEYWORDS: DISSERTATION, SOCIAL MEDIA, TRADITIONAL MARKETING,
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C/M/3441. Dissertation. Consumer trust in online shopping: comparative analysis of UK and Greece
WORDS:
15000
DATE:
2014
PRICE:
159.99 GBP
The dissertation looks at the trust mechanisms behind online retail offering a comparative analysis of the role of trust in online shopping in the UK and Greece. Literature is reviewed on the definitions of trust, online trust, factors affecting online trust, trust and security issues, trust in the logistics context, etc. The methodology of the research is based on the analysis of secondary data and primary data obtained from questionnaires and interviews with British and Greek online shoppers of various demographics employing qualitative and quantitative methods. Conclusions are made about cultural differences of the online shopping environment in the UK and Greece. Recommendations are suggested about the ways to increase customer confidence with regard to online shopping.
KEYWORDS: DISSERTATION, CONSUMER, TRUST, ONLINE SHOPPING, UK AND GREECE, CUSTOMER CONFIDENCE,
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C/M/3440. Dissertation. Customer satisfaction and perceived service quality in Hong Kong call centres
WORDS:
15100
DATE:
2014
PRICE:
159.99 GBP
The dissertation examines the perceptions of service quality among call centre clients in Hong Kong. The review of literature touches on the concepts of quality and service quality (SQ), perceived quality of service, SERVQUAL model, the performance-based service quality measurement scale SERVPERF, SQ in call centres, the concept of customer satisfaction, etc. The methodology of the dissertation is based on secondary research and primary research via a survey of 500 respondents who used call centre services in Hong Kong during the previous year. Conclusions are made about the effectiveness of SERRQUAL and SERVPERF models’ application to the measurement of call centres’ quality of service.
KEYWORDS: DISSERTATION, CUSTOMER SATISFACTION, SERVICE QUALITY, HONG KONG, CALL CENTRES, SERRQUAL, SERVPERF,
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C/M/3438. Dissertation. Impact of customer perceptions and brand loyalty on luxury hotels: case study of Claridge’s
WORDS:
10550
DATE:
2014
PRICE:
109.99 GBP
The dissertation examines customer perceptions of hospitality services provided by the Claridge’s Hotel in London identifying factors that shape visitors’ loyalty to the hotel brand. Literature is reviewed on the theory of consumer behaviour and perceptions of service quality in the hospitality sector, the concept of brand loyalty and its features in the service industry, etc. A survey is conducted among the visitors of Claridge’s Hotel in London. The methodology of the research is based on the analysis of secondary data and primary data obtained from the hotel’s visitors via questionnaires. Conclusions are made about factors affecting brand loyalty of Claridge’s hotel’s visitors.
KEYWORDS: DISSERTATION, CUSTOMER PERCEPTIONS, BRAND LOYALTY, LUXURY HOTELS, CLARIDGE’S,
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C/M/3436. Dissertation. Role of ambush marketing in major world events: case study of Olympic Games
WORDS:
11650
DATE:
2014
PRICE:
119.99 GBP
The dissertation examines the use of ambush marketing (AM) in major events, such as the Olympic Games, arguing whether it is a legitimate marketing strategy or an unmerited means of undermining the rights of official sponsors of the events. Literature is reviewed on the concept of ambush marketing and associated ethical issues including issues of trust, consumer responses to AM, etc. Prerequisites of AM success are explored discussing cases of AM application. The dissertation uses secondary data collected from research articles and other sources related to the topic of AM. Conclusions are made about the legitimacy of ambush marketing in the modern world stating that companies need to align their organizational and brand image with their ambush marketing strategy.
KEYWORDS: DISSERTATION, AMBUSH MARKETING, AM, WORLD EVENTS, OLYMPIC GAMES, ETHICAL, LEGITIMATE,
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C/M/3434. Dissertation. Pricing strategy of British Airways
WORDS:
155500
DATE:
2014
PRICE:
159.99 GBP
The dissertation looks at the evolution within the UK short haul airline industry examining the pricing model used by British Airways (BA) and its effects on consumers, company employees and BA organisational performance. Literature is reviewed on the business models of budget airlines and low cost carriers (LCC), references are made to the prospect theory and its application to the development of pricing strategies. The dissertation uses secondary research data and primary data obtained from questionnaires distributed among BA junior and mid-level managers. Conclusions are made about dominant trends in BA pricing strategy shifts for the short haul segment. Recommendations are suggested about BA ticket distribution costs and competitive strategies.
KEYWORDS: DISSERTATION, PRICING STRATEGY, BRITISH AIRWAYS, BA, SHORT HAUL, AIRLINE, LOW COST CARRIERS, LCC,
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C/B/5680. Dissertation. Business to business outsourcing of international marketing activities by engineering companies in Saudi Arabia
WORDS:
15000
DATE:
2014
PRICE:
159.99 GBP
The dissertation looks at business to business (B2B) outsourcing of the international marketing function by engineering companies in Saudi Arabia studying the effects of outsourcing on business characteristics of the companies. Literature is reviewed on B2B outsourcing of the marketing activities and the importance of international brand building for engineering projects in Saudi Arabia. Qualitative and quantitative research of secondary and primary sources is conducted using the data obtained from a questionnaire survey among respondents of varying demographics. Conclusions are made about the effectiveness of B2B marketing outsourcing for Saudi engineering firms.
KEYWORDS: DISSERTATION, BUSINESS TO BUSINESS, B2B, OUTSOURCING, SAUDI ARABIA, ENGINEERING COMPANIES,
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C/M/3432. Dissertation. Gender influence on brand choices and impulse purchasing in UK supermarkets
WORDS:
23500
DATE:
2013
PRICE:
239.99 GBP
The dissertation investigates the role of gender in making brand choices and impulse purchases in UK supermarkets. Literature is reviewed on the theory of consumer buying behaviour and gender differences with regard to the perception of the goods’ visual presentation, brand loyalty, consumption patterns, impulse buying, etc. The background of the UK supermarkets is analysed. The methodology of the dissertation is based on secondary research and primary research conducted via interviews and questionnaire survey among 100 respondents with equitable distribution between male and female shoppers. Conclusions are made about the correlation between gender and impulse purchasing, recommendations are suggested to the marketers of supermarkets’ products in the UK.
KEYWORDS: DISSERTATION, GENDER, BRAND CHOICES, IMPULSE PURCHASING, SUPERMARKETS,
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C/M/3431. Dissertation. Pre-Purchase Attitudes towards Mobile Phones in Mauritius
WORDS:
11800
DATE:
2013
PRICE:
119.99 GBP
The dissertation looks at the factors that determine pre-purchase consumer behaviour towards mobile phones in the Republic of Mauritius. Literature is reviewed on the theory of consumer behaviour (CB), the features of pre-purchase CB, pre-purchase attitudes towards mobile phones, social cognitive theory, etc. The methodology of the research includes the analysis of secondary data and primary data collected from questionnaires distributed among Mauritian consumers who use or intend to use mobile telephony. The strengths and weakness of the research are highlighted. A proposal for the dissertation is available at our website: C/M/3270. Proposal. Pre-Purchase Attitudes towards Mobile Phones in Mauritius
KEYWORDS: DISSERTATION, PRE-PURCHASE, ATTITUDES, MOBILE PHONES, MAURITIUS,
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C/M/3424. Proposal. Public Health Nutrition Policy and Impact of Fast Food Advertisements on UK University Students
WORDS:
3300
DATE:
2013
PRICE:
39.99 GBP
The paper proposes to analyse the impact of public health nutrition policies on university students across the UK by studying their perception of fast food advertisements and establishing its link with the increasing trend of obesity. The objectives and questions of the research are outlined, literature is reviewed on the commercial, ethical and legal perspectives of fast-food advertisements aimed at university students. The methodology of the research is described, its timetable of work is presented.
KEYWORDS: PROPOSAL, PUBLIC HEALTH, NUTRITION, FAST FOOD, ADVERTISEMENTS, UK UNIVERSITY STUDENTS, OBESITY,
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C/M/3419. Proposal. E-marketing and performance improvement in Saudi Arabian SME
WORDS:
1600
DATE:
2013
PRICE:
19.99 GBP
The paper proposes to examine the effects of e-marketing on the performance of small and medium-sized enterprises (SME) in Saudi Arabia. The background of the research is explained focusing on the features of e-commerce in Saudi Arabia. The aims and objectives are outlined, the methodology is described.
KEYWORDS: PROPOSAL, E-MARKETING, PERFORMANCE, SAUDI ARABIAN, SME,
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C/M/3415. Proposal. Effects of media advertising on purchasing intentions in Hong Kong property market
WORDS:
1100
DATE:
2013
PRICE:
19.99 GBP
The paper proposes to examine the effectiveness of media advertising in Hong Kong to determine its impact on the purchase intentions within the property market. The aim and questions of the research are outlined, the features of the Hong Kong property market are defined, the areas and sources of the literature review are indicated, the methodology is described.
KEYWORDS: PROPOSAL, MEDIA, ADVERTISING, PURCHASING INTENTIONS, HONG KONG, PROPERTY MARKET,
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