C/M/3703. Dissertation. Impact of 2012 Olympic sponsorship on Coca Cola’s brand awareness
WORDS:
9000
DATE:
2015
PRICE:
99.99 GBP
The dissertation looks at the sponsorship of 2012 London Olympic Games by the US company Coca Cola examining its impact on the Coca Cola brand. Literature is reviewed on the theory of brand focusing on the benefits of corporate sponsorships of large scale events for brand building and brand awareness. The influence of Olympic sponsorship on the brand image of sponsors is discussed in the historical context. Coca-Cola’s business activities in the London 2012 Olympics are reviewed, their brand awareness strategies are detailed and evaluated. The methodology of the dissertation is based on secondary research. Conclusions are made about positive and negative impacts of the London 2012 Olympic sponsorship on Coca Cola Company.
KEYWORDS: DISSERTATION, 2012 OLYMPIC, SPONSORSHIP, COCA COLA, BRAND,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/EI/363. Proposal. Role of social media in luxury brands marketing
WORDS:
1000
DATE:
2015
PRICE:
19.99 GBP
The paper proposes to look at current trends in marketing and examine the use of social media as a tool for marketing high street luxury brands. The background of the research is explained, research questions and objectives are outlined, topics of the literature review are defined, the methodology is described.
KEYWORDS: PROPOSAL, SOCIAL MEDIA, LUXURY BRANDS, MARKETING,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/OM/585. Proposal. Drivers of effective food service in Malaysia
WORDS:
2150
DATE:
2015
PRICE:
29.99 GBP
The paper proposes to examine factors that influence the efficiency of the food service industry in Malaysia. A review of literature is provided on the quality of service, customer relationship management (CRM), brand development, etc. The main questions and objectives of the research are outlined, proposed methodology is described.
KEYWORDS: PROPOSAL, DRIVERS, FOOD SERVICE, MALAYSIA,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/EI/359. Proposal. Use of LinkedIn social network by SME
WORDS:
2450
DATE:
2014
PRICE:
29.99 GBP
The paper proposes to look at the marketing channel of online social media suggesting a case study of the social media platform LinkedIn and its use by a small and medium-sized enterprise (SME). The background of the research is described, its aims and objectives are outlined, research hypotheses are formulated, literature is reviewed on LinkedIn domain, the sources and methods of the research are indicated, the schedule of work is presented.
KEYWORDS: PROPOSAL, LINKEDIN, SOCIAL NETWORK, SME, SMALL AND MEDIUM BUSINESS,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/OM/579. Influence of service quality on customer satisfaction and retention: research outline
WORDS:
530
DATE:
2014
PRICE:
9.99 GBP
The paper offers a brief outline of the research into the relationship between customer satisfaction, customer retention and service quality (SERVQUAL) based on the study of the telecommunications company Mobily in Saudi Arabia. Information is provided about the aims, objectives and findings of the research. The paper has no references.
KEYWORDS: SERVICE QUALITY, CUSTOMER, SATISFACTION, RETENTION, RESEARCH OUTLINE,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3664. Dissertation. Consumer attitudes towards online promotions: case study of Groupon UK
WORDS:
24900
DATE:
2014
PRICE:
249.99 GBP
The dissertation looks at the marketing activities of web-based portals and websites focusing on online promotional offers and group buying deals of Groupon UK. Literature is reviewed on the features of online promotions and daily deals highlighting the importance of consumer persuasion, explaining the benefits of the group buying deal proposition, etc. The background of Groupon is described. The methodology of the dissertation is based on secondary research and a questionnaire survey conducted in 50 respondents of varying demographics. Analysis of the findings is performed using statistical methods. Conclusions are made about success factors behind online deal promotions and group buying deals.
KEYWORDS: DISSERTATION, CONSUMER ATTITUDES, ONLINE, PROMOTIONAL, GROUPON UK,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/L/1279. Proposal. Women’s consumer behaviour towards UK fashion industry
WORDS:
1150
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to examine factors that influence the behaviour of UK female customers towards clothes purchasing. The background of the research is described, its aims and questions are outlined, the chapter structure is indicated, literature is briefly reviewed on the theory of consumer behaviour, the methodology is detailed.
KEYWORDS: PROPOSAL, WOMEN, CONSUMER BEHAVIOUR, UK FASHION INDUSTRY,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3658. Proposal. Effect of branding on consumer purchase decisions
WORDS:
2650
DATE:
2014
PRICE:
29.99 GBP
The paper proposes to examine the impacts of branding on the byuing behaviour of consumers. The aims and objectives of the research are outlined, literature is reviewed on consumer perceptions towards branding. Research methodology is described outlining related ethical considerations.
KEYWORDS: PROPOSAL, BRANDING, CONSUMER, PURCHASE DECISIONS,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3657. Proposal. Impact of event sponsorship on buying behaviour towards sport equipment
WORDS:
1650
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to look at the link between the sponsorship of Olympic games and consumers buying behaviour with regard to sport equipment. A review of literature is presented on the features of the sports market, the sponsorship of sporting events, the development of the consumers’ positive attitudes towards products, etc. Research questions and hypotheses are formulated, the methodology is described.
KEYWORDS: PROPOSAL, EVENT, SPONSORSHIP, BUYING BEHAVIOUR, SPORT,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3647. Dissertation. Traditional marketing planning vs. effectual marketing planning for new ventures
WORDS:
8300
DATE:
2014
PRICE:
89.99 GBP
The paper looks at the principles of traditinal marketing planning (TMP) examining whether they are applicable to new ventures. Literature is reviewed on the concept of TMP, the logic of causation and effectuation, effectual marketing planning (EMP) and its relation to TMP, etc. The dissertation is based on secondary research. Conclusions are made about the effectiveness of EMP for new ventures compared to TMP.
KEYWORDS: DISSERTATION, TRADITIONAL, MARKETING PLANNING, EFFECTUAL, NEW VENTURES,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
S/M/819. Dissertation. Difficulties of Translating Advertising Slogans from English into Romanian
WORDS:
39050
DATE:
2014
PRICE:
399.99 GBP
The dissertation looks at the challenges and peculiarities of translating English advertising slogans into the Romanian language. Literature is reviewed on the key concepts of semiotics, the theory of advertising, the role of images in advertisements, linguistic features of advertising slogans, etc. Factors that influence the effectiveness of communication in international advertising are identified, the issues of translation from English into Romanian are addressed examining lexical, grammatical, stylistic and other challenges associated with ad slogans’ translation. A comparative analysis is conducted between English and Romanian proverbs. Techniques of rendering advertising slogans are explored focusing on slogans associated with the the advertising of food and drinks, beauty products and household appliances. The dissertation is based on secondary research and analysis of advertisements. Conclusions are made about translators’ creative and adaptive approaches to advertising slogans.
KEYWORDS: DISSERTATION, TRANSLATING, ADVERTISING, SLOGANS, ENGLISH, ROMANIAN,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3636. Proposal. Consumers’ motivation for purchasing ethical fashion brands
WORDS:
2100
DATE:
2014
PRICE:
29.99 GBP
The paper proposes to examine factors that motivate consumers to buy ethical products, and to study the influence of demographic and social variables on the intention to purchase ethical fashion clothing brands. The aim and objectives of the research are outlined, literature is reviewed on consumer behaviour towards ethical products, the methodology of the research is described, its schedule is indicated.
KEYWORDS: PROPOSAL, CONSUMERS, MOTIVATION, ETHICAL, FASHION BRANDS,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/EI/348. Dissertation. Online branding and customer loyalty in UK hospitality industry: case study of InterContinental Hotels Group, Lastminute.com and TripAdvisor
WORDS:
10350
DATE:
2014
PRICE:
109.99 GBP
The paper looks at the role of e-commerce in developing a successful hospitality business model. Literature is reviewed on the branding theory including the concept of brand, levels of branding, models of brand development, links between branding and serviceability in the hospitality industry, online hospitality industry, etc. A case study is conducted of online branding and loyalty methods used by three companies operating within the UK hospitality industry, i.e. InterContinental Hotels Group, Lastminute.com and TripAdvisor. The methodology of the dissertation is based on secondary research and primary research conducted via interviews with managers and professionals from the studied companies. Conclusions are made about strategies used by contemporary hospitality companies to achieve sustainable competitive advantage through online branding.
KEYWORDS: DISSERTATION, ONLINE BRANDING, CUSTOMER LOYALTY, UK HOSPITALITY, INTERCONTINENTAL HOTELS, LASTMINUTE.COM, TRIPADVISOR,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3621. Dissertation. Impact of consumer brand preferences on supermarket wars in UK
WORDS:
12350
DATE:
2014
PRICE:
129.99 GBP
The dissertation looks at the UK supermarket industry examining the effects of consumer preferences towards manufacturers and shops’ own brands on the competition between major supermarket chains. Literature is reviewed on the development of the supermarket industry in the UK, its role in the British economy, the war between Tesco and Sainsbury’s, theories of branding and consumer behavior, etc. Research methodology is based on secondary data and primary data obtained from a questionnaire survey held among supermarket shoppers. Conclusions are made on the basis of the research findings suggesting recommendations about the need to diversify supermarkets’ consumer base and own brands.
KEYWORDS: DISSERTATION, CONSUMER, BRAND, PREFERENCES, SUPERMARKET WARS, UK, TESCO, SAINSBURY’S,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3589. Proposal. Buying behaviour of online shoppers in developed countries
WORDS:
3600
DATE:
2014
PRICE:
39.99 GBP
The paper proposes to examine the decision making process of online buyers in developed nations describing the background of the study, outlining its aims and objectives, providing a review of literature on consumer buying behaviour, and describing the methodology of the proposed research.
KEYWORDS: PROPOSAL, BUYING BEHAVIOUR, ONLINE, SHOPPERS, DEVELOPED COUNTRIES,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3588. Dissertation. Impact of global financial crisis on consumer confidence in Swiss banks
WORDS:
22250
DATE:
2014
PRICE:
229.99 GBP
The dissertation investigates the influence of the financial crisis of 2007-2009 on Swiss consumers’ confidence in the national banking system. Literature is reviewed on the causes and consequences of the global financial crisis and the theory of customer behaviour focusing on the factors that affect customer confidence. The methodology of the dissertation is based on secondary research and a statistical analysis of primary data obtained from a questionnaire survey in older Swiss consumers to determine their confidence and trust in banks. Conclusions are made about the level of confidence in the financial sector among the studied age group of Swiss customers.
KEYWORDS: DISSERTATION, GLOBAL, FINANCIAL CRISIS, CONSUMER CONFIDENCE, SWISS BANKS,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3587. Proposal. Use of innovation and social media by UK apparel retailers
WORDS:
1300
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to look at technological innovations and social media used in the marketing strategies of fashion retailers to attract female customers. The aims and questions of the research are outlined, its structure is detailed, literature is reviewed on the challenges of online marketing and respective consumer behaviour. The methodology of the research is described.
KEYWORDS: PROPOSAL, INNOVATION, SOCIAL MEDIA, UK APPAREL, RETAILERS, FEMALE, CUSTOMERS,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3578. Dissertation. Marketing strategies of Orthomedical
WORDS:
15050
DATE:
2014
PRICE:
159.99 GBP
The dissertation examines marketing strategies used by the e-commerce website Orthomedical, a provider of healthcare products, to promote their products in the UK. Literature is reviewed on the theoretical underpinnings of marketing strategies explaining the model of marketing mix (4P), defining forms and channels of marketing, and detailing the methods of low cost marketing and pricing strategies. The methodology of the research is based on secondary sources and the analysis of primary data obtained from questionnaire surveys held among the clients and managers of Orthomedical. Conclusions are made about the effectiveness of the word-of-mouth, public speaking, viral marketing, human advertising and pricing strategies of the company. Recommendations are suggested about the use of each marketing method.
KEYWORDS: DISSERTATION, MARKETING, STRATEGIES, E-COMMERCE, WEBSITE, ORTHOMEDICAL, LOW COST, PRICING,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/F/1849. Proposal. Effects of credit crunch and financial crisis on consumer buying behaviour in UK
WORDS:
1500
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to examine the impact of the credit crunch and financial crisis on the buying behaviour of consumers in the UK. The importance of the topic is explained, the theoretical background of the research is reviewed, its position with regard to previous research in the area is considered, the methodology of the research is described.
KEYWORDS: PROPOSAL, CREDIT CRUNCH, FINANCIAL CRISIS, CONSUMER BUYING BEHAVIOUR, UK,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
S/M/802. Dissertation. Consumer behaviour towards ethical fashion: case study of Pants to Poverty
WORDS:
10950
DATE:
2014
PRICE:
109.99 GBP
The dissertation looks at consumer attitudes towards ethical issues that affect the UK fashion industry and bring about new methods of marketing. Literature is reviewed on the theory of ethical consumerism, the questionable existence of ethical consumers, the principles of corporate social responsibility (CSR), the nature of sustainable (green) consumption, etc. A case study is conducted to recommend marketing strategies for the company Pants to Poverty, an ethical and sustainable brand of fashion underwear that has manufacturing factories in India. The methodology of the research is based on secondary sources and primary data obtained from customers via questionnaires to establish their attitudes to ethical fashion. Conclusions are made about targeting and pricing of ethical fashion.
KEYWORDS: DISSERTATION, CONSUMER BEHAVIOUR, ETHICAL FASHION, PANTS TO POVERTY, MARKETING,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3560. Dissertation. Impact of electronic word-of-mouth on customer choices of smartphones in UK
WORDS:
17350
DATE:
2014
PRICE:
179.99 GBP
The dissertation examines the influence of the electronic word-of-mouth (eWOM) delivered through social networks and Web 2.0 environment on customer behaviour towards the choice of smartphone in the UK. Literature is reviewed on the relationship between eWOM and social networking, customers’ motivation to seek recommendations in online sources (OS), customers’ perception of OS’s credibility, factors contributing to the use of eWOM in purchase decision-making, etc. The methods of the research include the analysis of secondary data and primary data obtained from a questionnaire survey of Facebook users who have smartphones. Recommendations are suggested to UK marketing professionals about smartphones’ promotional strategies.
KEYWORDS: DISSERTATION, ELECTRONIC, WORD-OF-MOUTH, WOM, CUSTOMER CHOICES, SMARTPHONES, UK, SOCIAL NETWORKS, FACEBOOK,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3558. Proposal. Motivations and expectations behind loyalty schemes
WORDS:
1000
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to examine programs that help to enhance customer loyalty focusing on the analysis of motivations and expectations behind loyalty schemes. The rationale, aim and objectives of the research are outlined, the topics of the literature review are defined, the methodology is described.
KEYWORDS: PROPOSAL, MOTIVATIONS, EXPECTATIONS, LOYALTY SCHEMES,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3544. Proposal. Customer satisfaction with O2 mobile service
WORDS:
1300
DATE:
2014
PRICE:
19.99 GBP
The paper proposes to examine factors that affect customer satisfaction (CS) with the performance of the UK mobile service provider O2. The company’s position in the UK mobile phone market is evaluated, the objectives of the research are outlined, literature is briefly reviewed on CS theory, the methodology of the proposed research is described.
KEYWORDS: PROPOSAL, CUSTOMER SATISFACTION, O2, MOBILE SERVICE,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/M/3537. Proposal. Impact of Internet on marketing and promotional practices of Burberry and Oscar de la Renta
WORDS:
2450
DATE:
2014
PRICE:
29.99 GBP
The paper proposes to examine the influence of the Internet on the marketing and promotional strategies of fashion retailers Burberry and Oscar de la Renta in the UK. Literature is reviewed on online sales of luxury brand retailers and the use of the Internet as a marketing tool. The aim, objectives and questions of the research are outlined, the methodology is described, a chapter breakdown and a plan of work are presented.
KEYWORDS: PROPOSAL, INTERNET, MARKETING, PROMOTIONAL, BURBERRY, OSCAR DE LA RENTA,
DOWNLOAD THIS PAPERDOWNLOAD THE REFERENCE LIST
C/B/5802. Dissertation. Impact of Global Changes on Customer Demand: Competitive Position of Lufthansa Airlines
WORDS:
20300
DATE:
2014
PRICE:
209.99 GBP
The dissertation investigates the strategies used by Lufthansa Airlines (LA) to address challenges faced by the company due to globalization and respective changes in demand patterns. Literature is reviewed on the theoretical approaches to strategic management including resource-based view (RBV), collaboration, etc. The concepts of value creation and value perception are explored in the context of the airline industry discussing customer perceptions of airline brands. Competitive advantages of low-cost and full-cost airlines are examined focusing on Lufthansa’ rivals Ryanair and EasyJet. Analysis of Lufthansa is conducted using the models of Porter’s Five Forces, Generic Strategies, SWOT, etc. The methodology of the research is based on the analysis of secondary sources and primary data obtained from a questionnaire survey of customer perceptions towards low-cost airlines and Lufthansa. Conclusions are made about customer demand patterns and attitudes towards Lufthansa.
KEYWORDS: DISSERTATION, GLOBAL, CHANGES, CUSTOMER, DEMAND, COMPETITIVE, LUFTHANSA AIRLINES, RYANAIR, EASYJET, PORTER’S FIVE FORCES, GENERIC STRATEGIES, SWOT,
The post Marketing Dissertations and proposals: Superior Essay Writer appeared first on Superior Essay Writer..