PUMA evoSPEED, the groundbreaking performance collection that for the first time in the Sportlifestyle brand’s history, features product offerings for all PUMA sport categories. Inspired by the Usain Bolt - the World’s Fastest Man, the collection answers every athlete’s need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for running, football, motorsport, golf and indoor sports. evoSPEED will be available from end of July in
Malaysia
.
Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. For the first time in PUMA’s history, the classic Formstripe has been changed and a new lightening version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection.
World’s Fastest Man Inspires Fastest Performance
Products in the ‘Year of Speed’
The evoSPEED styles will be worn by PUMA’s key athletes in running (Usain Bolt), football (Sergio Aguero and Mario Gomez), motorsport (Fernando Alonso) and golf (Rickie Fowler) this summer and beyond. Meanwhile in
Malaysia
, evoSPEED styles will be seen on national players Khairul Fahmi Che Mat, Baddrol Bakthiar, Mahali Jasuli and Hazwan Bakri (Football).
Called SemuaBoleh Bolt, the Malaysian campaign will kick off in Puma Malaysia’s Facebook fanpage with a surprise from Puma friends. Do Like the page and get the latest update and promotions this month and find out how to stand a chance to win a giant evoSPEED shoes.
Running - BOLT evoSPEED Runner (RM 369)
Inspired by the competitive performance spikes that Usain Bolt will be wearing during the 2012 Diamond League and at the Olympic Games in
London
, the BOLT evoSPEED Runner is a light, breathable and flexible trainer built to enhance speed. Through evoFOAM, a lightweight midsole cushioning, this trainer offers a fast, responsive and smooth ride. The BOLT evoSPEED Runner upper also has a modern and fresh aesthetic, to bring a strong lifestyle appeal to the track.
Motorsport - evoSPEED F1 Mid (RM 349)
The evoSPEED F1 Mid is the newest style in the PUMA Motorsport range, and took its inspiration directly from the Formula 1 race track and the performance of World Class drivers such as Fernando Alonso of the Scuderia Ferrari F1 Racing Team. The shoe features a full EVA comfort midsole, an internal EverFit cage for enhanced fit, and a heel wrap up for better grip. For extra durability, a rubber spray toe-cap has been added. The minimalistic pattern piecing and the asymmetrical lace system showcase the focus on function for this style.
Football - evoSPEED 1 FG (RM529)
Part of this cross category collection is the evoSPEED 1 FG, worn by PUMA’s top football players including Sergio Aguero, RadamelFalcao and Mario Gomez. The next generation in PUMA’s Speed silo, the evoSPEED 1 FG is one of the lightest boots in the market and is designed to help players achieve top speed. The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal EverFit cage.The anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity. The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new PUMA evoAptoLast which provides an industry leading fit.
Golf - FAAS TracevoSPEED
For the golf category, speed is represented with the FAAS TracevoSPEED. The latest PUMA Golf shoe was worn by COBRA PUMA GOLF superstar Rickie Fowler at the U.S. Open and other 2012 golf tournaments. As with the other evoSPEED collection styles, the FAAS TracevoSPEED provides maximum flexibility to enhance a 360° movement as well as very lightweight materials.
These light and highly functional materials deliver unmatched protection through extremely durable waterproofing, taped seams and high breathability to shield the athlete from external forces. The outsole combines directionally molded S2Quill spikes with replaceable S2Quill spikes for ultimate grip on the course. The spikes are situated within a stepped outer frame with additional traction elements to provide a stable, supportive platform. The FAAS TracevoSPEED further provides improved balance, feel and lateral stability.
Indoor – evoSPEED Star (RM199)
An additional part of the evoSPEED collection is the evoSPEEDSpeedstarthat will be worn by many international handball and futsal players. Matching the general evoSPEED criteria, the shoe features very light weight materials, a super flexible outsole and the EverFit cage that offers a perfect fit and support. A mesh tongue further adds breathability whilst the removable perforated sockliners provide additional comfort.
The evoSPEED collection will be available in end July 2012 at selected Puma Stores, Al-Ikhsan, Royal Sporting House and other authorised dealers nationwide.
For more information, please visit
PUMA Website
www.puma.com
PUMA Malaysia Facebook Page
www.facebook.com/PumaMalaysia