The Salvation Army’s Red Kettle is a tradition more than 120 years strong. Each winter, those kettles collect millions of dollars in donations across America. And The Salvation Army depends on volunteers to ring the bells that bring in change.
At Summit Marketing, we know volunteers are vital to fulfilling the mission of The Salvation Army – and to staffing Red Kettles. Our newly updated Register to Ring℠ 2.0 platform helps The Salvation Army recognize their volunteers’ valued contributions and cultivate their loyalty for future investments of time, talent and treasure.
The updated Register to Ring™ 2.0 platform now collects more information than ever before about volunteers so you can keep in touch with them, give them well-deserved praise and recognition, and also pass along information about other great opportunities to volunteer — and to give to the Army — throughout the year. Our customized platform and specialized marketing materials will support your volunteer management efforts to bring you the best results.
With our volunteer management solutions, you can enjoy increased giving and growing lifelong advocates, because Register to Ring maximizes your resources. As part of Summit Marketing’s Praise Program, it’s a valuable resource that helps you expand a successful bell-ringing season into long-term volunteer cultivation!
Register to Ring Benefits at a Glance:
• Save time by allowing volunteers to sign up online with minimal assistance from Salvation Army staff.
• Post results and analyze income by time slot and location.
• Export volunteer and paid ringer schedules to Daily Route sheets.
• Conduct multi-year comparisons of multiple metrics.
• Gather valuable information for future year outbound marketing campaigns.
• Allow staff to see daily ringer schedules and avoid time conflicts.
• Appeal to a volunteer’s sense of achievement and inclusion with a special thank-you letter or certificate.
• Show each volunteer how they’ve impacted their community by providing information on the total hours donated and amount raised.
• Customized emails to volunteers specific to your local Corps
• Email confirmations and reminders to volunteers for special events year-round and during Red Kettle season.
• Social media sharing functionality to create viral awareness
Check out this infographic to see how The Salvation Army Northern Division uses Register to Ring to recruit 99% percent of their volunteers – and has increased their bell ringing income by 85% from 2006-2012.
Check out this infographic to find out how Register to Ring has boosted Northern Division’s bell-ringing efforts.
Integrated Campaigns
When it comes to recruitment, Summit Marketing offers multiple solutions. Our suite of integrated marketing campaigns is designed to help you raise community awareness and drive volunteer participation through easy online scheduling to specific demographics.
For example, our Ring It On℠ campaign increases teen participation in Register to Ring with vibrant colors and an enthusiastic, upbeat vibe. Meanwhile, the Make Change Happen℠ senior campaign attracts volunteers in older demographics.
Get Started Now!
If you would like to schedule a demonstration of Summit Marketing’s exclusive Register to Ring™ 2.0 platform or to preview our exciting integrated campaigns, please contact Teri Buek at teri.buek@summitmarketing.com or 800.843.7347 (ext. 3419) today!
Summit Marketing can help you maximize, energize, and monetize your Red Kettle efforts this holiday season! So don’t delay – contact us today!