United Kingdom
The Economist Films
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
As a new business venture of The Economist brand within the video space, Economist Films has brought together editorial, creative and commercial talents from within The Economist Group to address how to truly express The Economist brand within moving-image. We are building and producing world-class broadcast content that engages our current audience, attracts new 'fans' of the brand and offers our commercial partners an exciting new product platform.
Our objective is to build a division that produces world-class broadcast content that engages our current audience, attracts new 'fans' of the brand and offers our commercial partners an exciting new product platform.
Currently, Economist Films is seeking a Public Relations Manager to play an essential role in the further development of our brand awareness key objective is to drive awareness, engagement and viewership of Economist Films content across 3rd party and owned channels and integrating this content with consumer and trade press communications, media partnerships, events and social media.
The successful candidate will take responsibility for volume and quality of media coverage, social buzz and website visits generated by inbound content and its ability to convert visitors into engaged Economist Films viewers, social followers and fans.
You will thrive in a team environment where you have the freedom to manage projects from conception to completion. This position reports to the Sales and Marketing Director of Economist Films.
In this role you will be expected to:
• Create and manage a content strategy that successfully attracts a new wider audience to Economist Films
• Integrate with social, press and title-specific promotions
• Strategically advise on best use of creative communications to achieve engagement and commercial results
• Develop and maintain a PR strategy that outlines how press communications, media partnerships and other activities can strategically drive increased awareness, views and Films followers
• Identify and target opportunities to promote Economist Films and its specific releases to trade and consumer press
• Ensure media coverage is aligned with brand, tone and messaging
• Work with other members of the commercial team to integrate group initiatives
• Analyse and generate insight from PR agencies, media monitoring tools, brand research, journalists and other monitoring platforms to evaluate success and drive future decisions
• Write, produce or curate engaging content ideas across owned and earned channels (e.g. The Economist's marketing blog, social, press releases, events)
To succeed in the role you must have:
• Extensive experience in a marketing, PR or content team with most recent role as a Content Manager, PR / Communications Manager, Brand Journalist or similar
• Strong experience managing PR via social media is essential
• Have strong experience in Inbound Marketing or brand storytelling
• Have a passion for moving-image (current affairs/documentaries) and the ability to share that passion with others
• Exceptional writing skills with a proven ability to write copy for specific audiences and deliver authentic, engaging content under pressure and to tight deadlines
• Sufficient gravitas to represent Economist with trade and consumer press
• Experience planning and implementing PR strategies including writing press releases, briefings and putting together press packs
• Experience evaluating and analysing PR results
• Must have an informed opinion about the role of Social Media and brands - how best to drive measurable results while engaging and connecting with audiences in an authentic way
• Have familiarity with digital marketing fundamentals (specifically SEO, conversion strategies, tracking / tagging methodologies and an understanding of online advertising
• Be able to manage conflicting priorities and deal with ambiguity
• Have a good analytical capability and a solid understanding of success metrics
• Have a strong bias for action and ability to get things done
• Excellent organisation and administrative abilities
To succeed in this role you will be able to demonstrate:
• Good knowledge of the publishing industry, particularly publishers, agents and trade bodies; as well as the media who cover them
• Exceptional project management skills
• The ability to work across teams and with different team dynamics
• Good understanding of video, image editing software and also photography and video camera skills
• Good understanding of brand principles, particularly brand identity and tone of voice
• Experience working in digital entertainment businesses
• Proven ability to network with senior industry members and press
• Commercial thinking, with regards to products and services
• Personal pride in producing output of high quality - excellent attention to detail
• Quick thinking, with the ability to work in a fast-paced environment and manage changes often within a short time frame
• Must be a self-starter with the ability to work and lead effectively in team settings
• Strong interpersonal, written and oral communication skills
If this role matches your skills, experience and motivations then please submit your CV with a covering note identifying why you feel you would be a great addition to the team along with your salary expectations to economistfilms/jobs . Please apply via this link.
In return, we provide a supportive and progressive environment for you to grow in both a professional and personal capacity as well as offering a wide range of benefits and opportunities.