TITLE: Director, Growth Strategy
REPORTS TO: VP, Social Strategy
LOCATION: Los Angeles, CA
COMPANY: StyleHaul
StyleHaul
StyleHaul is a leading multi-platform marketing solution for global fashion and beauty brands with scale. StyleHaul, which is the largest fashion and beauty network on YouTube, helps to curate style-centric programming across all of the social platforms that is designed for the 18 to 34 year-old female demographic. The network is home to more than 5200 YouTube creators, including Zoella, Joey Graceffa, iJustine Dulce Candy and more. With more than 60 million monthly unique visitors and 224 million network subscribers worldwide, StyleHaul is leading the next generation of fashion-forward influencers, who come to not only consume, but also to create, share and engage with their communities online.
StyleHaul’s headquarters are in Los Angeles, with additional offices in Chicago, New York and London and content programs running throughout the North America, Europe, Asia and Latin America and Brazil. The company also has a successful original and premium content arm. In 2014 StyleHaul announced an innovative multi-year deal with FremantleMedia North America to develop original content programs. The first program, The Crew, debuted to renown success. StyleHaul is also the new digital home of Showtime Network and Lisa Kudrow’s “Web Therapy.” The company was acquired by RTL Group in 2014.
Position Summary
We are seeking a Director of Growth Strategy to spearhead user adaption and growth for new technology products. This is a leadership role, requiring the ability to manage across team members in the creation of multifaceted digital strategies, product marketing campaign development, tracking and execution.
We are looking for a self-starter to develop a robust product rollout lifecycle, build end-user segments, and accelerate growth among our current user-base. This person should be an expert in product planning, campaign management, and growth marketing. Well-versed in social media and new technologies landscape.
Responsibilities
• Define, build and execute multi-channel product marketing campaigns for existing and new StyleHaul technology products and initiatives
• Define metrics and analyze campaign success, track and forecast user growth and engagement
• Work with Marketing and Talent teams to build incentive programs for network creator base
• Develop and execute growth strategy programs including newsletters, social media, business development partnerships, launch events, etc.
• Work with Sales, Account Management and Brand Strategy teams to qualify new product features for network creators and brand clients
• Work with Product team on new product feature requests and business requirements
• Maintain a thorough understanding of current and emerging trends and technologies; provide thought leadership in relevant areas.
Requirements
• Proven track record of growth marketing success through new product launches and user adaption/adoption
• Always at forefront of latest social media and technology trends and adaption
• A lifelong learner who is curious and passionate about the content business, tech trends, and how to work better with people
• Emphasis on data/analytics, combined with creative thinking, someone who can translate insights into marketing strategies
• Ability to work effectively across Social, Sales, Marketing, Talent and Product/Tech functions
• Experience in product rollout to a global user-base
• “Growth Hacker”
• Heavy Product Marketing and Technical background a major plus