We had such a great time on the day and it was a very successful event! After such hard work carried out by the VM team, the new collections were a delight to the eye and very appealing to all of our lovely journalists and bloggers! Feast your eyes on the new collections here…
Woodland Scene
Full with shades of cranberry, new green and forest green, our Woodland Scene home collection makes anyone want to cosy up in an autumnal cottage. Patcham wallpaper is ideal for the kid’s room, printed with woodland creatures. Or for a more floral print, Fernshaw is bright with colour! Woodland Scene has colour in abundance, mixed with checks and textural stripes.
Copper Canvas
A very popular collection was Copper Canvas, with thanks to the pineapple features! Giving off a rich and opulent feel, the collection is full of naturals and truffle colours. With gold, bronze, velvets and wool, the room set is a rich and formal story. The Tamara design print is in fact picked straight from our archive, giving each piece that little bit more tradition! The Tarran 2-seater sofa is British made, upholstery is 100% wool and available in 3 colours of plain and 3 colours of check – what a selection!
Now for the pineapples – which brightened everybody’s day! Featuring an embroidered pineapple cushion and pineapple shaped mirror, there is a homeware accessory for every pineapple print lover.
Baroque
Our Baroque collection is a more classic Laura Ashley look, focusing on a more formal and elegant look. Filled with silvers, amethyst and hints of grape, the collection is decorative, modern and oh so pretty!
The Alderney chair is the perfect bedroom accessory, small enough to put in the corner of your room and shown in a gorgeous Katrina silver fabric. Don’t you just want to dive into this bed and sleep forever? Covered with cushions and multi-textural throws, you could lose yourself in here for hours.
Modern Botanic
This collection makes us think of a beautiful coastal house, don’t you think? The main wallpaper being Simone, you also have the choice of Seaspray and Pale Royal Blue. With emphasis on the oversized floral print, the collection is relaxed and calm. Including textural wallpaper, stripes and floral prints to create that graphic look.
A particular favourite of ours is the Evie round mirror which allows you to see the paint colour or wallpaper behind!
With the different chest of drawers range, our Keats furniture selection has something for every room size. Not forgetting the reversible bedding, with the oversized floral print one side and stripes the other. Now you can please everyone in the household!
Montague Feather
Let me introduce you to the fabulous collection that is Montague Feather. Rich and opulent, this home decor is striking and will give your home a glamorous finish! The detailed feather print is available in fabric form, printed on wallpaper and embellished on the cushions. The Montague Feather Ruskin Cushion will add the pop of colour you need for your sofa. Crafted in a ruby red fabric, the Southwold Button Back Chair is classy and elegant, but full of comfort, it goes for the Mayfield 2-seater sofa too! Want to feel even more glamourous and to add drama? Include our black and white framed images of star icons. Grace Kelly and Lauren Bacall certainly enjoyed being there!
Ambleside
Another pretty and calm collection, Ambleside consists of shades of pistachio and duck egg. Also featuring stripes, the collection introduces swans as a conversational print. The artistic, beautiful painted scene is shown on the cushion and jewellery box, with a framed print and sculpted swan tealight. The Thornbury throw and cushions add in an element of check, followed by the Wisteria embroidered cushion and Wisteria Duck Egg Pistachio wallpaper framing the whole scene.
Gifts
Our gifts room was full of cute surprises for the house or thoughtful presents. Showing the thought process and colour inspiration on easels as you walk in, the products were displayed in soft lighting and thoughtfully laid out. Our British Birds range warmed the room with an autumnal wildlife feel, showing great ways to store your home contents. From cabinets, wire storage towers and decorated boxes – we’ve thought of it all!
Our new ranges of fragrance are delicious (only to smell of course). Florist’s Bouquet glows in coral packaging with a summer scent, while White Lily and Amber Musk is bringing in that early Christmas feel. You can take these scents with you in our hand cream range as well.
Cooks Kitchen filled the hearts of our guests, with its dainty and floral prints creating a subtle effect. It includes new shaped mugs, a baking range with adorable measuring spoons and jugs, and mirrored heart shaped trays. Everything you need for a Sunday baking day!
And some more for the pineapple lovers, we have this fun and playful stationary range, which has such a chic look to it!
Christmas
Yes, we are getting into the Christmas spirit already and our Christmas range will definitely do the same to you! Sparkling with glitter, holly, silver, candles, baubles and more. The range is strong in packaging and design, so it will appeal to every Christmas lover, and maybe even the odd scrooge.
Fashion
We are desperate to get our hands on the fashion collection for AW16. The room was transformed into fashion heaven, recreating a fashion design studio, with illustrations on the walls, mannequins hard at work, a strong mannequin army at the rear of the room and the collections displayed either side of the space.
The collection is strongly focused on our original archive collections with a nod to the 1970s, mixing country and heritage pieces. With Laura Ashley being such a strong, traditional heritage brand, the new pieces really portray this and the collection is the bridge to new change and new seasons.
The collections include statement cover-ups, high neck blouses, frilled dresses and fun accessories. The accessories have a new side them and haberdashery influences, featuring new backpacks, check scarves and not forgetting fun felt and knitted animal brooches and key rings. The textures range from tweed to velvet, metallic to shimmers, rich fabrics to lace.
Keep your eye out for the key pieces and new shapes coming your way, including the pinafore dress, culottes and ponchos. We want to buy it all, don’t you?
Keep your eyes peeled for all of our new collections landing soon and let us know what you think of it all below or on Twitter @LauraAshleyUK
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