NBA famous stars Jordan and Kobe almost everyone worn Nike shoes, football players in football field worn Nike more than Adidas. Nike SB shoes, just designed for skateboarding. Also nowadays Nike has expanded its area to Nike golf shoes. All show Nike is the biggest company in the world from long period development. However, memory of Nike history will tell you how Nike from small to biggest so that achieve great success by monumental struggle.
It began in 1964 with a casual agreement and a handshake between University of Oregon track coach Bill Bowerman and Phil Knight, a middle distance runner.
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Looking to expand the line, Bowerman began experimenting with the concept of athletic shoes with rubber spikes. By pouring a liquid rubber compound into his wife’s waffle iron, Bowerman created an innovative running shoe sole. Olympic Trials in Eugene,
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It is a time for Nike to increase visibility. The year 1984 saw the signing of basketball megastar Michael Jordan to an endorsement contract, followed by the 1985 release of his signature shoe, the Air Jordan. Originally, the NBA banned this new shoe because it didn’t match the league’s dress code,
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People in modern society may know how successful Nike company nowadays, but rare know the hard working day of Nike company. But Nike still expend, still runnning(just like Nike running shoes). Today Nike remains its history and successful companies operating.