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Nothing makes creative types shake in their boots like the thought of writing an executive summary. What do they even mean? How can you come up with one that’s halfway exciting to read? This document, a key part of your proposal package to large corporate...

Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up...

The thing about digital marketing strategies is that every company has one, even if you’re not the one actively controlling it.  Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other web property, customer...

The importance of internet marketing in the world we live in today is astonishing; a good digital marketing strategy has become almost mandatory for any kind of business. The world seems to move faster every day, more connected, and users are getting...

Five Effective Strategies for Digital Marketing for the Legal Industry Profit generation is a major determinant in the success of any business. Recording profits will be the result of having a viable business model. Case in point is the legal industry...