As a marketing company, our clients are always asking how to go about creating products. They’re currently doing one-on-one coaching or live group coaching and they’re ready to create some evergreen products. By creating these evergreen products, it also allows their prospects to get to know them better at a lower price point.
Of course, clients are concerned with spending their time and money creating a product only to find out no one is interested.
In today’s blog post, I’m going to outline five points to consider in while creating your online product.
Know your ideal client/target audience. Is this something they’d be interested in? If you’re not sure, take a survey and ask them. You may think that you are your ideal client, but are you really? Is what you want to create something they want – and more importantly, will pay money to get?
Products can be delivered in multiple ways or in a combination. Will you deliver PDFs, worksheets, audios or videos or a combination? Plan your course outline.
How will the content be delivered? Will it be a weekly (or monthly) drip of content? Or will your customer get everything all at once. The advantage of dripping content to your customer is you don’t have to prepare everything ahead of time. This will save you time and money if the info product bombs. But, like Number 2, you will want to have an outline ready so when you make that sale, you can move on to creating the rest of the content.
You can run your course live the first time around. This gives you an opportunity to get feedback from your customers. You then can either take the live content and turn it into an evergreen product or take some of the live content, edit it but also re-record audio/video presentations based on the feedback you received during the live course.
When writing the sales copy for your landing page, emails, or Facebook ads (or any other promotional material), think about the before and after of your prospect. What does he or she have before he/she purchased your product? And what does he/she have after? How do they feel? What does the average day look like (before and after)? And what is their status? The answers to these questions will help you draft your sales copy.
Now that you’re ready to start creating your product, you’ll want to plan out your launch strategy. For help, click here to download our Launch Sequence Template!