On Thursday, Shares of Alibaba Group Holding Ltd (NYSE:BABA), declined -0.75% to $84.71, during its current trading session.
Current Trade Update: The firm opened its current trade at $85.22, and as of now, it is trading at $84.90. The total volume traded for the day is 3.23M, as compared to its average daily volume of 17.63M shares. The stock is floating in a range of $84.82 – $86.42. The stocks hold the market capitalization of $211.79B.
According to news report, Alibaba Group’s (BABA) 2015 11.11 Global Shopping Festival – the world’s largest shopping day – will commence on November 11 at midnight, China time. Alibaba Group will use this occasion to launch a new series of initiatives in globalization, logistics, and mobile and omni-channel commerce to improve the shopping experience for buyers and sellers.
Highlights from last year’s 11.11
November 11, 2014 was the biggest global shopping day in history as measured by gross merchandise volume (“GMV”),1 with over US$9.3 billion settled through China’s leading mobile and online payments platform, Alipay. Other highlights comprised:
More than 27,000 merchants from around the world take partd, counting global brands such as Nike, Levi’s, Proctor & Gamble, Costco, Muji, Desigual, ASOS and The North Face, among others.
Shoppers placed some 278 million orders in the 24-hour period.
6% of total GMV was transacted on mobile devices, up from 21% of total GMV during the 11.11 sale in 2013.
Consumers from 217 countries and regions were able to purchase more than 1 million products available on Alibaba platforms.
This year’s 11.11 Global Shopping Festival will feature more than six million products from over 40,000 merchants and more than 30,000 brands from 25 countries, counting the United States, European countries, Japan, China, and South Korea. Merchants will sell directly to consumers in more than 200 countries and regions through Alibaba’s China and international marketplaces. In China, where the majority of transactions are predictable to occur, key product categories comprise baby and maternity, fashion and apparel, cosmetics, electronics and home appliances, health and nutrition, grocery, and fresh foods. Participating international brands comprise P&G, Unilever, Burberry, Estee Lauder, Zara, Huggies, Macy’s, Costco, Apple, Nike, Friso, Topshop, Uniqlo and many more.
Mobile commerce, as evidenced in Alibaba Group’s latest September quarter earnings results, is predictable play a prominent role in this year’s 11.11 Global Shopping Festival. Alibaba Group has created a variety of marketing campaigns geared specifically for mobile shoppers. For example, the “shake shake” campaign will offer special promotions and coupons to users who shake their phones while using the Taobao or Tmall mobile applications during promotional periods. Another example is the “Blue Star” program, in which users are able to scan designated mobile QR codes to verify the authenticity of featured products from select merchants. The Blue Star program also serves as an effective tool for sellers to gain more in-depth customer insights, such as consumer preferences and demographics.
In addition, Cainiao has developed a wide-ranging suite of proprietary logistics applications that utilize big data technology to enhance efficiency. These comprise an e-Waybill system that shares shipping information among delivery firms, customers and merchants; a digitized parcel sorting solution that assists to sort packages and optimize delivery routes; and a parcel forecasting application to assist delivery companies better manage their resources. Cainiao’s network comprises more than 3,000 logistics partners to serve customers in China and worldwide.
Alibaba Group Holding Limited, through its auxiliaries, operates as an online and mobile commerce company in the People’s Republic of China and internationally. It operates Taobao Marketplace, an online shopping destination; Tmall, a third-party platform for brands and retailers; Juhuasuan, a group buying marketplace; Alibaba.com, an online wholesale marketplace; Alitrip, an online travel booking platform; 1688.com, an online wholesale marketplace; and AliExpress, a consumer marketplace.
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