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When it comes to marketing a large organization or small startup, the issue is always the same: How do I divvy up and stretch my budget to make sure we meet our goals and utilize all of our channels effectively? This leads to prioritization of tactics...

Today we announced the results of the 2014 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. Congratulations to this year’s winners: Allegiance Clarabridge...

Big data. Predictive analytics. Machine learning. We’ve all heard these technology buzzwords tossed around, but what do they really mean? To think clearly about the increasing role of data in business, organizations must navigate a new world of tools...

By DAVID CHASE Few argue that we have a fully optimized healthcare system. In fact, many argue the opposite. I have good news for you. All of the components of a high achieving health ecosystem have not only been created — they have been proven with...

If you could talk to your most loyal mobile customers, what would you ask? How would you engage them? What could you learn from them? Every marketing team dreams of identifying and activating this loyal group, although few take the time to really get...