Last Thursday at the Emirates Stadium in London I had the huge pleasure of being a first time visitor to the UK Search Awards and I have to say without doubt it was one of the best nights I have ever had with the search community – so much fun, such wonderful people to hang out with in bow ties and once again, a superbly organised event from Don’t Panic Projects.
Congratulations to all of the Winners and those on the shortlist – great to see so many happy people. Here’s to next year and of course the next Search Awards Event at RIMC in Iceland for the European Search Awards, where I will be handing over my crown to the next winner!
Great to see so many familiar faces and so many of the State of Digital Team old and new being so visible on stage winning, presenting or in the shortlist. Roll on 2014!
UK Search Awards Winners 2013
Best Use of Search – Retail
Argos – Argos Achieve Record Breaking Growth in Search
BlueGlass – Driving Global Organic Exposure with Content
Brastop – Big Bras Campaign
Mediaworks Online Marketing – Red Hot Sunglasses: Turning up the heat
Mediaworks Online Marketing – ScS
Net Media Planet – Improving performance no matter what the weather!
Stickyeyes and Pure Collection – Pure Collection Biddable Media Campaign
theMediaFlow – When is a bag not a bag? – WINNER
Best Use of Search – Finance
agenda21 – Investec / agenda21 What Best to Wear
Dog Digital – Counting down to the ISA deadline with F&C Investments
Greenlight - L&G Investments: Netting 414% more ROI from Paid Search for ISAs
Latitude Digital Marketing - High rankings and traffic for Asda Money
Performics – Aviva – Exploiting Complexity
Performics – RBS/Natwest – Helpful Banking Through Genuinely Helpful Content
Performics – Aviva Home Partnership PPC – WINNER
Propellernet & MoneySupermarket.com – SuperKid Savers – Enhancing MoneySupermarket.com’s Savings Visibility
Best Use of Search – Travel / Leisure
agenda21 – agenda 21 / Jurys Inn
Club Med / Mediacom – Changing Perceptions of a luxury travel brand – WINNER
DigitasLBi and lastminute.com – lastminute.com Multi Signal Search
iProspect – Thomas Cook New Year’s Resolution Calculator
Performics – Entertainment One – Search Delivering Box Office Success
Propellernet – Making life better for skiers to make results better for Mark Warner
Propellernet – Putting Forest Holidays on the UK holidays map
STEAK – First Choice Happiness Included
Best Use of Search – Gaming
9xb – Playing the game for a Winning Search Strategy
Latitude Digital Marketing – Kerching! Hitting the Jackpot
resolution@ Manning Gottlieb OMD – PlayStation cannibalises Xbox One announcement
MEC Global - Nintendo SEO 2012 – 2013
Stickyeyes – Raising the stakes in search – WINNER
Best Use of Search – Third Sector
agenda21 – agenda 21 / Plan UK
Barracuda Digital Ltd – City & Guilds – Post Re-launch Recovery
BlueGlass – Social Action Charity: From Site Re-launch to Organic Success – WINNER
Performics – AVIVA: Street To School & Railway Children
Best Local Campaign
iCrossing – Value Retail, Globalista
Koozai – Best Local Campaign for The London Foot and Ankle Centre
Mediacom – Nuffield Hospital
Propellernet – Using PPC to drive Christmas shoppers to Westfield London and Westfield Stratford City – WINNER
Propellernet – Using PPC to make Gaydar the biggest gay in the village
RAZSOR SEO – Used Car and Car Supermarket Local Targeting
Tug – Legoland Discovery Centre Venue’s Launch
Best Use of PR in a Search Campaign
Bloom Agency – Scoring search goals: Goal and Bloom’s integrated approach to generating ROI
Epiphany Search – Safestyle UK – The Secret
Greenlight – Greenlight with LV = Putting life back into insurance, online
PR Agency One – Fletchers Solicitors – driving leads and building a brand with SEO PR
Propellernet – Making Christmas Merry for Westfield Shopping Centres and its Customers
Stickyeyes and Motors.co.uk – Motors’ Most Deserving Student – WINNER
Best Use of Social Media in a Search Campaign
Bloom Agency – Scoring search goals: Goal and Bloom’s integrated approach to generating ROI
Blueclaw – Charming Google: social, search and John Greed Jewellery
Caliber – eBay Annunci Facebook and Blog Management
iCrossing – Creating online buzz for the Uniqlo Celia Birtwell range
Performics – Dog Bombing: Only On O2
Propellernet – Snowballing Twitter’s Seasonal SEO Impact for Snow+Rock – WINNER
STEAK – Launch of Allianz Your Cover
Stickyeyes and Maximuscle – The Protein Project
Best Integrated Campaign
Bloom Agency – Scoring search goals: Goal and Bloom’s integrated approach to generating ROI
iCrossing – Ann Summers Sex Toy Stories
MEC – Integrating search activity with the EE media launch
Performics – O2 Refresh: Remarket, Remarket, Remarket
Receptional Internet Marketing Ltd – MajesticSEO & Receptional: An Integrated Marketing Match made in SEO Heaven
Reprise UK – Reprise Encore
Stickyeyes and Motors.co.uk – Motors’ Most Deserving Student
Stickyeyes and Maximuscle – The Protein Project – WINNER
Best PPC Campaign
7thingsmedia – 7thingsmedia for Boux Avenue – Driving triple digit growth through budget blasts
Epiphany Search – Five-star global PPC campaign for Kempinski
Fast Web Media – The Ticket Factory: Personas for PPC Planning
Greenlight – L&G Investments: Netting 414% more ROI from Paid Search for ISA’s
Netbooster UK – What a Smart and Innovative Approach to Paid Search can do for ROI – WINNER
Net Media Planet – Improving performance no matter what the weather!
Performics – AVIVA Home Partnership PPC
Propellernet – Using PPC to drive Christmas shoppers to Westfield London and Westfield Stratford City
Best SEO Campaign
agenda21 – Investec / agenda21 What Best to Wear
Auto Trader – Evolving a market leading SEO strategy – WINNER
Barracuda Digital – Barracuda Digital’s Caravan Club Insurance SEO Campaign
DigitasLBi and Kuoni – Kuoni multi-signal search
Greenlight – Retail Therapy: Transforming RS Components into a £12 million online retail powerhouse in 6 months
resolution@ Manning Gottlieb OMD – Bathstore Vertical Bath Campaign
Performics – RBS/Natwest – Helpful Banking Through Genuinely Helpful Content
Visibilis – Room to Grow Campaign by Visibilis – Ben Wolfenden & Ryan Dearlove
Best Blog
Fabric Digital LTD – The Thoughts & Musings Blog by Fabric Digital
Holistic Search – Holistic Search
Koozai – Koozai Pull No Punches With Their Blog and TV Channel – WINNER
Martin Macdonald – WebMarketingSchool.com (formerly Martin Macdonald.net)
Pierce Communications – BarryAdams.co.uk
Receptional Internet Marketing Ltd – The Receptional Daily
Innovation
Barracuda Digital – Panguin 2.0 – Google Algorithm checker
CMA Digital – CMA Digital for the Chocolates Campaign
Found – Transforming Data Feeds for Search Success
Hydra – Hydra: The multi-faceted data aggregation and visualization platform
IgnitionOne – Search for brand awareness - WINNER
Kenshoo – Kenshoo SmartPath Dynamic Attribution
LinkRisk – A link auditing and management suite
theMediaFlow – Mind Your Language! The hreflang Sitemap Tool
Zazzlemedia – Debt and Football – An Innovative Approach to a New Domain ‘Launch’
Best PPC Management Software
Acquisio – Acquisio Bid & Budget Management (BBM)
Kenshoo – Kenshoo Search
Lakestar McCann – Feed Auto Optimiser for Paid Search
Marin Software – Marin Software – WINNER
Best SEO Software
Barracuda Digital Ltd - Panguin Tool 2.0
Hydra - Hydra: A Scientific and Intelligent Approach to SEO
Linkdex - Enterprise SEO Software 2014 and Beyond – WINNER
LinkRisk – LinkRisk: A link auditing and management suite
Searchmetrics Northern Europe – Searchmetrics Suite
WooRank – WooRank – The virtual SEO assistant for SMEs
Best In-House Team
Aviva – nominated by Performics
Met Office – Met Office Content Marketing Strategy
Moneysupermarket.com – Moneysupermarket’s Organic Performance Team
O2 – nominated by Performics
Reed Business Information UK – RBI Digital Optimisation Team
RS Components Ltd – A force for change, the RS Components SEO Team – WINNER
RBS - nominated by Performics
Smart Traffic Ltd – The Smart Traffic Technical Team
Best Agency
Epiphany Search
iCrossing
resolution@ Manning Gottlieb OMD
Performics
Periscopix
Propellernet – WINNER
Stickyeyes
Verve Search
Young Search Professional
Jenny Bacon – Keel Over
Niall MacKenzie – MEC Global
Matt Leaver - Netbooster
James Newhouse – Receptional
Sohaib Siddique – Verve Search
Laura Morris – Walker Media
Maeve Ayton – Performics
Marcus Taylor – Venture Harbour – WINNER
Search Personality of the Year
Kelvin Newman - WINNER
Grand Prix Award
Stickyeyes and Maximuscle – The Protein Project – WINNER
Lots of fun as you can see – we’ll update you when the official photos go live but for now you can view them on Facebook - will be uploading to G+ and Flickr also
Post from Jackie Hole on State of Digital
UK Search Awards 2013 – Results (and Photos!)