Active8me is a digital fitness and health platform for Asia. We are fit, active, healthy, stylish and inspirational.
We provide proactive health solutions for consumers, employers, insurers and health practitioners. We provide:
an engaging, mobile, all-in-one offering for people wanting to get fit and healthy. Like a PT, dietician and life coach in your pocket - take them with you anywhere, anytime!
a total digital health and wellness solution for employers - across exercise, nutrition, mindset and holistic health
a preventative health solution for tackling chronic diseases like diabetes and obesity - See more at:
Our aim is a healthier and more active Asia.
Transforming bodies. Transforming thinking. Transforming lifestyles. Transforming health. Transforming lives.
Want to be part of the fast-growing healthy living movement in Asia-Pacific? Our mission is to inspire and equip people to live active, healthy lives. Active8me is a digital fitness and health platform – like a PT, dietician and life coach in your pocket – available anytime, anywhere. Do you want to join us on this incredible journey that will change lives?
We are looking for an exceptional content creator to write and produce various content in order to expand our company’s digital footprint, awareness, subscribers, and leads!
ROLE AND RESPONSIBILITIES
• Create Content – create content around fitness, nutrition, mindset and holistic health in order to drive leads, subscribers, followers and awareness of Active8me. Content may be both short form (images and infographics with quotes/text for social media) or long form (blog, ebooks, guides, lead magnets, resources, podcasts etc).
• Write Blog – write our blog on an ongoing basis in support of the overall content marketing strategy, customer acquisition and the Active8me brand.
• Collaborate – collaborate with designers, marketing, Active8me executive, industry experts and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience.
• Stay-Up-To-Date– you are responsible for staying up-to-date and informed about the interests and needs of current and prospective Active8me subscribers. You are also responsible for staying up-to-date of the latest trends in content marketing so we can stay ahead.
• Content Marketing– help develop the content marketing strategy and processes to scale and distribute content.
• Evangelist– serve as an evangelist for Active8me’s message, brand, and content through thought-leadership, content curation, social media, and speaking.
KEY SKILLS AND EXPERIENCE
· Demonstrated Excellence and Experience in Content Production – you have past experience producing content for the web specifically, as well as channel-specific knowledge (eg how is Instagram content different from Facebook, blogs, lead magnets etc)
· Demonstrated Experience Building Audiences– you have past experience building audiences either online or offline. You have knowledge of analytics tools to measure and optimize content marketing.
· Demonstrated Experience Creating Content in multiple forms– you have past experience in both short form and long-form content creation. And you love writing!
· Passion for fitness, nutrition and health – our team is made up of some very passionate and impressive individuals. We want our content to reflect this passion and quality. You should therefore be passionate about fitness and active living; nutrition and healthy eating; mindset and behavioral change; and overall balanced healthy living.
· Asian experience – you should have a good understanding of target markets and experience of creating content for Asian audiences. Ideally, you have multi-region experience given the nuances of various Asian territories.
· Strong attention to detail.
· A dual-minded approach – You’re creative and an excellent writer but you can also be process-driven and course-correct using data to guide and optimize decisions.
· Comfortable with the startup environment – while startup experience is not required, experience and comfort working under uncertainty is important..
· Overall marketing understanding – an understanding of overall marketing strategy is desirable eg understanding of SEO, content marketing. Able to utilize web analytics tools to understand how well an article is doing.
LOCATION
In this role we can be flexible on location if we find the right person.
That said, we have a preference to people currently living in Singapore
Ideally the applicant is Singaporean, PR or have an existing ability to work in Singapore.