Over 15 years experience in the internet fields in South East Asia, we are the best to listen and understand clients needs and access to the largest database of candidates in the region. We are fully committed to exceptional service as we understand that recruitment is a key decision for a company success.
Department: Executive Management
Nationalities: All
Salary: open for negotiation
Work Location: Thailand, Bangkok
Job Description
Company Description
The leading eCommerce and Digital Services business in Southeast Asia covering 6 countries and over 1800 employees regionally and growing rapidly.
Job Purpose
As the Chief Marketing Officer, you will work closely with the senior executive team and report directly to the President. You will drive the marketing roadmap and the strategic vision for all companies’ business units regionally in APAC. Your role will be responsible to accelerate our traffic, brand and revenue growth, and build and lead a world-class marketing organization in Bangkok. You will pioneer the next generation of marketing platforms, build programs that scale, emphasize speed to market, and drive ROI across the organizations portfolio of businesses which includes: eCommerce (B2C, B2B, C2C), cloud computing and data center, epayments, digital agency, logistics and supply chain management.
Duties
The CMO will lead all marketing disciplines including brand, design and copy, PR, CRM, Traffic Acquisition, Social Media, SEM and SEO. The right candidate will use his/her extensive online marketing knowledge and expertise to grow ST’s portfolio of brands.
Strategic vision and strong communication and relationship-building are only part of what will determine success in this role---success will also be measured on achieving these goals on an budget—and measuring the success of these goals on a regular basis. We’re looking for someone who can make the connections between user needs, our assets and attributes, and the right messages and methods to get our brands out there. Our ideal candidate has worked in a fast-paced, metrics-driven and product-driven environment to build successful and memorable online brands. The right candidate also has a proven track record collaborating effectively cross-functionally with Product, Sales and Engineering and other parts of the business outside of marketing.
Responsibilities
Leading, motivating, and mentoring the growing marketing team to develop, implement, and measure marketing strategies and initiatives at a regional level
Driving strategic direction and execution for all aspects of marketing including online direct response marketing, SEM, SEO, traffic acquisition, public relations, email, social media and targeted brand-building initiatives
Building awareness for portfolio brands with creative, low-cost methods
Creating and owning business metrics and goals to determine what will move the needle
Able to move from the strategic to the tactical and back again while being effectively pro-active and not simply reactive.
Requirements
12+ years of relevant experience as a marketing professional showing upward growth to the VP or Senior Director level, primarily in the consumer-facing internet space with a career mix of start-ups and highly recognized consumer brands known for outstanding, creative, and cost-effective marketing strategies
Proven ability using analytics to inform and influence decision-making
Proven success in direct to consumer marketing
Experience in ecommerce marketing
At home in a fast-paced, high growth, product-driven environment
Entrepreneurial and analytical; effective at managing change in a fast-moving and constantly evolving business
MBA or advanced degree preferred
sense of humor preferred
In addition, the ideal candidate will demonstrate the following competencies and skill sets:
Able to be creative, take initiative, take risks and a commitment to a ‘speed wins’ philosophy
Recognizes own strengths and weaknesses
Able to understand and drive organizational change
Able to effectively develop strategic business objectives and influence others
Able to create and implement new cutting edge initiatives
Collaborative; able to build trusting relationships and deliver projects on time and within budget
Able to problem-solve effectively and quickly
Able to display sound judgment through well informed decision-making
Able to develop strategies using the most effective technology
Able to respond appropriately to needs, feelings, and capabilities of different people
Can guide others toward goals and can coach and mentor employees
Understands and utilizes metrics relevant to role
Can express facts and ideas in a clear, convincing and organized manner
Strong networking and recruiting skills and able to develop, and retain a high quality diverse team
Can partner with other departments and varying levels of staff and management
Able to communicate effectively and set appropriate expectations
Takes direction as needed and effectively leads projects and people to achieve department/company goals
Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment