Kambi Sports Solutions will enter the Eastern European igaming market for the first time after agreeing a supplier partnership  deal with Casino Iveria, Georgia’s biggest land based casino operator.

Kambi will serve sports betting provisions to Iveria, as the operator launches Georgian regulated online betting brand Iveriabet. Kambi further confirmed that Iveria, would use its services to provide a retail betting outlet in Georgian Capital of Tbilisi

The sport betting brand will also look to expand its presence in Azerbaijan, Kazakhstan and Uzbekistan.

The partnership with Iveria represents Kambi Sports Solutions first deal since the sports betting software and provision supplier separated from parent company Unibet Plc.

Kristian Nylén, CEO of Kambi commented on the partnership “This further demonstrates Kambi’s ambition and focus on international markets. This agreement is strategically important as it provides an entry point into a newly regulated geographic market,”

Georgian gambling laws permits only operators with land based licenses to offer betting via digital mediums

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