Saroj Khan choreographed item song with Heena Panchal & Rajpal Yadav for film “Babuji Ek Ticket Bambai” On 8th & 9th January 2014, At Spring Orchestra Bar. Dahisar

Heena Panchal a Malaika Arora lookalike danced with Rajpal Yadav for a item song “look meri killer o Babuji” choreographed by veteran Saroj Khan. This is Heena’s second song after Anees Bajmi’s ‘Wellcome Back’ where she did a item song with John Abraham choreographed by Ganesh Acharya.

Heena said “It is not my mistake, but I am lucky to be compared with Maliaka Ji”, whereas Saroj Khan said “I am giving Bollywood a new dancing Diva”. Producer Piyush Mundhada expressed his feeling that in spite of being a Mumbaikar Heena has first time said ‘Babuji Ek Ticket Bambai”.

Film based on women’s of Bedni community of M.P, is being Produced by K.K.Mundhada with Piyush Mundhada as co-producer, direction by Arvind Tripathi, story by Nazir Qureshi with screenplay & dialogues by Masood Mirza, music by Nikhil Kamath, lyrics by Kumar, cinematography by Surya Mishra, choreography by Saroj Khan, action by Laddan Quereshi, costume by Deepa, art director is Nazeer Sheikh & Dhansukh Jain as production controller. Songs has been rendered by Mamta Sharma.

Film Stars Rajpal Yadav & Bharti Sharma in lead role with Yashpal Sharma, Milind Gunanji, Sudha Chandran, Ehsaan Khan, Mushtaq Khan, Sandeep Bose, Manisha Maezana, Prem Dubey & Kiran Sharad.

Film is now complete and will be released soon.

Pro Fame Media Wasimbhai mumbaiwale


Sonu Nigam’s Kindest Gesture for his Guru Suresh Wadkar! On “Music Mania”




>>> While Suresh Wadkar gears up to perform for Music Mania’s upcoming musical extravaganza, Sonu Nigam who considers Suresh Wadkar as his Guru, planned a special jamming session designing the concept of the forthcoming show!




>>> It was an evening where the younger generation came forward designing a show for the singing maestro.


>>> National Award winner for the Best Male Playback singer & recipient of many other prestigious awards, Suresh Wadkar has been one of the most respected singers of the Indian Music fraternity & readies himself to drown the audiences through his music in his upcoming musical evening of Music Mania, initiated by Bina Aziz & spearheaded by the Ghazal maestros Talat Aziz, Pankaj Udhas & Anoop Jalota.




>>> Sonu Nigam who highly respects this maestro & has taken fond interest in the unique concept of Music Mania specially called for a jamming session wherein he designed the forthcoming concert, suggesting Suresh Wadkar on the songs he should perform on & other aspects of the musical extravaganza.




>>> Three Ghazal Maestros come together spearheading a different initiative ‘Music Mania’ conceptualized by Bina Aziz, a first time concept to encourage the young singing talent.




>>> A music club ‘Music Mania’, an initiative by Bina Aziz ably supported by the three maestros in her new venture.


>>> Music Mania promises to host the best musical nights in the tinsel town at the plush locations giving the musical treat of all genres .


>>> Drown yourself in the mesmerizing Mushairas, Jugalbandhi, Sufi music, Ghazals, Qawallis,



>>> Conceptualized by Bina Aziz, Director; Bntertainment Global! Managed by Bntertainment Global and spearheaded by Anup Jalota, Pankaj Udhas and Talat Aziz.



>>> Music Mania assures you the best musical evenings you wouldn’t want to miss. Talat Aziz promises us, “We now bring to you Music Mania! It will be the new rage…a mania! Get ready for a music extravaganza!—Music that will keep you asking for more…Music that knows no barriers or boundaries… And music that resonates with souls of all ages.”



>>> Suresh Wadkar to perform live, singing his classic hits & also adding some surprise elements, the concert scheduled on the 16th January ! Watch out








It’s baking time for Krystle’s Dsouza

The beautiful lass with a charming smile and bubblious nature, Krystle Dsouza, who is currently seen as Sakshi in Sony Entertainment Television’s unique Saas Bahu Saga Ekk Nayi Pehchaan, has not only charmed everyone with her acting skills, but also she has impressed the cast and crew of Ekk Nayi Pehchaan with her culinary skills

The sets of Ekk Nayi Pehchaan discovered that the gracious Krystle Dsouza has a knack for baking yummy and delectable cakes. The show was shooting for an interesting sequence where Sharda (Poonam Dhillon) advised Sakshi (Krystle Dsouza) to bake a Chocolate Cake to impress her husband Karan (Karan Sharma). Krystle who baked the delicious cake herself on the sets for the sequence later treated the entire crew and unit with her amazing culinary talent. Everyone from the crew, including the spot boys and the cameraperson, got to taste the Chocolate Cake made by the actor.

To catch this charming actress

Tune into Ekk Nayi Pehchaan from Monday to Friday at 8.30 pm only on

Sony Entertainment Television

Heena Nankani



BIG STAR Entertainment Awards 2013 Garners exemplary ratingS WITH 5.84 tvr!


Mumbai, January 9, 2013: Reliance Broadcast Network Limited and Star Plus’ biggest entertainment extravaganza, the 4th BIG STAR Entertainment Awards 2013 has received outstanding response from television audiences! With lakhs of people tuning in to watch the show, TAM data for Week 1 has revealed that the show garnered an exemplary rating of 5.84 TVRs. The show, which was promoted by 92.7 BIG FM, aired on Star Plus on New Year’s Eve and is India’s first-ever viewer’s choice awards that honours the biggest entertainers in the areas of Film, Television, Music, Theatre and Sports.

Produced by BIG Productions, the 4th edition of the awards honoured the best entertainers of 2013 through 31 unique categories. With an explosive line-up of dazzling and sensational performances by Kareena Kapoor Khan, Salman Khan, Sunny Leone and Elli Avram, the awards this year was indeed a spectacular affair! The extravaganza also attracted India’s leading celebrities such as Amitabh Bachchan, Farhan Akhtar, Shahrukh Khan, Deepika Padukone and Shilpa Shetty Kundra, among others. The show was hosted by the versatile pair of Sunil Grover and Shreyas Talpade. The duo kept the audience entertained throughout the ceremony with their wit, charm and commendable on-stage camaraderie.

Conceptualized by the largest media conglomerates – Reliance Broadcast Network Limited and Star Plus, the 4th BIG Star Entertainment Awards 2013 were instituted to honour exceptional talent within India’s Film and Television fraternity. It is a continued effort to recognize and reward achievers for work done in the previous year – creative as well as technical. The 4th BIG Star Entertainment Awards 2013 was promoted across multimedia platforms which included Reliance Broadcast Network’s leading radio platform 92.7 BIG FM, print, television, outdoor and digital. A mass voting drive was also conducted where thousands of people participated and voted for their favourite entertainers.

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television and television production. The company houses the following verticals: 92.7BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG RTL THRILL – a dual feed channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC – a General Entertainment Channel featuring family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; The Company has further launched a channel called BIG MAGIC Bihar and Jharkhand, with specifically created programming for the market. BIG PRODUCTIONS – the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes BloombergTV India, the country’s premier business news channel as part of its television bouquet. For more information log on to www.reliancebroadcast.com.

For further details please contact:


Sushma Parameswaran

+91 9987514905


Concept Public Relations Ltd.

Neha Kandalgaonkar / Amrita Shivdasani

neha@conceptpr.com; amrita@conceptpr.com

+91 9892194965 / +91 9820578800

Warm Regards,

Amrita Shivdasani

PR Executive,

Concept Public Relations,

M – 9820578800

Board : 022-40558942 Fax : 022-40558901

Email Id : amrita@conceptpr.com

Queen’s Mansion, 1st Floor, Prescot Road Next to Cathedral School, Fort,

Mumbai – 400001 | www.conceptpr.com



Tata Motors and Total Lubrifiants sign after-market partnership for African market

Mumbai, 8th Jan, 2013: Tata Motors and Total Lubrifiants, signed an after-market partnership agreement to supply Total branded lubricants and special products, across the Tata Motors sales & service points in African markets (other than South Africa), ensuring the right oil grade for delivering stringent lubrication requirements of Tata Motors commercial vehicles. Total Lubrifiants is the market leader in Africa, operating in 43 Africans countries, supporting the Tata Motors service network with high quality lubricants, including a fuel economy range.

The partnership agreement was signed by Mr. R T Wasan, Head – International Business, Commercial Vehicles, Tata Motors, Mr. Sanjeev Garg, Global Head – Customer Care, Commercial Vehicles, Tata Motors, Mr. Yves Jassaud, CEO and Executive Director, TOTAL Oil India Private Limited – Lubricants Division and Mr. Phillipe Charleux, Vice President, Total Lubrifiants, France, in the presence of Mr. B. Vijay Kumar, Chairman and Managing Director of Total Oil India Private Limited (TOIPL) and Mr. Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, in Mumbai.

Mr. Sanjeev Garg, Global Head – Customer Care, Commercial Vehicles, Tata Motors said, “Through our partnership with Total Lubrifiants, we at Tata Motors are pleased to ensure our customers with superior quality branded lubricants, developed specially for Tata Motors Commercial Vehicles, enhancing the performance of our engines, gearboxes and drivelines. These have enabled our customers to lower overall costs of running their vehicles. We at Tata Motors are committed to offering our customers with world-class product and services.

With this partnership Total Lubrifiants will also jointly support in the modernisation of Tata Motors workshops across Africa.

Tata Motors is the first manufacturer in Africa who started offering a pan-Africa warranty called TATA -X-TEND. With TATA -X-TEND customers can avail warranty and service support across Africa, irrespective of the country of purchase within Africa, offering peace of mind motoring.

Thanks & Regards,


Tina choudhury

Carat Fresh Integrated (A Division of Carat Media Services India Pvt. Ltd.)


Double dose of Entertainment on Boogie Woogie

Get ready for some double dose of entertainment in the upcoming episode of Boogie Woogie as the contestants are ready to rock the stage with two different dancing styles. Kathakali with Ballet, Tandav with Afro-Jazz, Dandiya with Robotics, Mujra with Belly dancing are few of the dance fusions that the talented contestants will showcase.

This is not all! Inspired by the episodes theme Rakshit will also try his hands at dancing. He will be so amazed by Priyanka’s belly dancing style that he will be seen wondering as to how did she do it with such ease. After understanding his feelings, Naved will make his way on stage and give Rakshit some private belly dancing lessons.

Catch some exciting fusion performances on Boogie Woogie, this Saturday and Sunday, 11th and 12th January 2014 at 8:30 pm only on Sony Entertainment Television



PRESS RELEASE: January 09, 2014

As part its constant endeavour to set new benchmarks and encourage

innovation year after year, the promoters of the Standard Chartered Mumbai

Marathon today announced the launch of an all-new ‘Bid to Win Training

Session with John’ on the sidelines of the upcoming sporting event scheduled

to be flagged off in Mumbai on January 19, 2014. The charity platform is an

integral part of the Asia’s richest marathon and this initiative will only

reinforce the contributions made towards charity.

The bid opens at 9 am on January 10 and closes at 9 pm on January 12, 2014.

The top 3 bidders at the end of the 3-day period will be entitled to train

with John Abraham, the Event Ambassador of the Standard Chartered Mumbai

Marathon 2014. The minimum bid amount in the auction is Rs, 100,000.

All money raised from the top 3 bidders will be given to charity or to an

NGO of the individual’s choice and all the proceeds will routed through

United Way of Mumbai, the official charity partners.

The top 3 bidders will also be entitled to a 1 night stay at the Trident,

Nariman Point, get invited to attend the special Pasta Party, and enjoy

access to the Grandstand and VIP Marquee on the Race Day.

The Standard Chartered Mumbai Marathon has touched the lives of countless

individuals through its strong charity drive, having helped raise a

staggering Rs 100 crores plus towards charity through its ten editions. The

11th edition has also set a record by registering 269 NGOs supporting

various charities, 115 Dream Teamers and 171 Corporates.

Neha Kandalgaonkar | Principal Consultant

Concept Public Relations Limited

Registered Office: Queen’s Mansion | First Floor | Prescott Road | Next to Cathedral School | Fort | Mumbai 400001

O: 022.40558900| M: +91 9892194965| F: 022.40558901

E: neha@conceptpr.com



Official trailer of Gulaab Gang, film by AnubhavSinha to be launched by WIFT as a tribute to the women in film & television

Film centered around women, to have be launched by women from the film and television industry, worldwide.

Mumbai, January 9, 2014:Women in Film and Television (India)(WIFT),will launch the first trailer of AnubhavSinha’s Gulaab Gang on their social media pages comprising of over 3000 fans. The trailer will launch at midnight, across the social networking pages of the film’s actors and Producer Anubhav Sinha as well. Inspired by true events, ‘Gulaab Gang’ talks about pink sari-clad women activists who protest against the social injustice in the Bundelkhand region of central India.

WIFT will also send out an emailer to all its WIFT India members requesting to put the first look of the movie Gulaab Gang as their status, on the 10th January, 2014 at 12.00 am IST. The international WIFTI will also do the same across 50 chapters globally.

WIFT is dedicated to providing a dynamic global platform to facilitate exchange of ideas, accelerate professional development and recognize the achievement of women in film, television and other screen-based media. As the film, Gulaab Gang is said to be a tribute to all the women in the country, WIFT aims to pay a tribute to all the women in the entertainment industry—a time when women are spearheading every aspect of entertainment.

AnubhavSinha, Producer of Gulaab Gang said, “I thought that allowing WIFT to release the trailer of Gulaab Gang would be apt as a tribute to the women in our industry who toil for cinematic and television perfection, daily here and across the world. The trailer is our token to them, appreciating their work.”

According to Petrina D’Rozario, Founder president, WIFT (India), “WIFT is so proud to launch the first trailer of Gulab Gang starring strong women in the lead which is a barometer to the rise in women centric movies.”

Produced by AnubhavSinha and presented and co-produced by Sahara Movie Studios and Bharat Shah, Gulaab Gang is directed by first-time director, Soumik Sen. Starring Madhuri Dixit-Nene and JuhiChawla, the two actresses will come together for the first time on-screen in a film that highlights women empowerment in rural India.

Gulaab Gang is slated for a March 7, 2014 release.


Background: Over 30% of India’s population is below 14

― We are beginning to see sub-segmentation, more localized content and characters in 2014

― The TV entertainment space for 4-14 age group will be teaming up with actions

― Pogo’s spokesperson will be happy to talk about the evolution of content and acceptance along with innovation

· Background: A recent survey says 65% parents today involve children in major purchasing decisions and 75%parents spend time watching kids specific channels. This has opened avenues for unconventional advertiser

· Pogo will be happy to talk about

o How is Kids viewership pattern shaping

o What do kids consume

o Strategy of the channel while creating content

o How expensive is it to create an animated show

1. Will 2014 see acquisition from APAC or creation of shows

2. Views on language bifurcation in India

3. Content Innovation brought in by Turner highlighting popularity of Desi Toon Strategy that is being revolutionized by Chhota Bheem

1. Delivering international shows in local languages, acquiring and producing content conceived locally and delivering a platter of hit shows in different formats

2. Reasons for Popularity of long format shows (movies/ marathons) amongst the target audience

3. Popularity of launching animated versions of popular/ well known comic characters. Eg: Pogo recently launched Peter Pan & Tenali Ram animated series

· How will 2014 shape up

o How are the revenues looking this year

o Dependency on fewer shows is a risk

o Strategy for Sustenance of viewership

· Character innovation: Launch of key character costumes to create a higher engagement with the kids

― Pogo has time and again launched various character costumes. In continuation to channels efforts to connect kids closely with characters, Pogo has recently launched a character ‘Kaalia’ and ‘Chutki’

Look forward to your feedback.


Palak Shah

White Marque Solutions

Creative Strategy I Public Relations I Digital Marketing

Landline: 022-26605355-59

Extention: 25

Cell: +91 9819453080

Add: Office No: 104, Kamla Spaces, Khiranagar, S.V Road, Santacruz (West), Mumbai-400054


Vidya Balan works closely with her costume designer in Shaadi Ke Side Effects to get the look right.

It’s no lie that Vidya Balan brought the saree back in vogue and this time around the powerhouse actress may just spark off a trend as she also helped in styling herself in Balaji Motion Pictures & Pritish Nandy Communications’ ‘ Shaadi Ke Side Effects ’ .

Says a unit source, “Vidya had a really realistic perspective when it came to styling her characters onscreen.She sat with Jayati,her costume designer for the film and gave her inputs to come up with a look that was different and individualistic ,yet believable.Director Saket Chaudhary and producer Rangita Nandy sat on several occasions to finalize her various looks in the film and Vidya despite her busy schedule would take personal interest in the styling of her character “.

Says designer Jayati Bose, “”Vidya helped me keep the character of Trisha real. There were times when I would get swayed away with trying to experiment a little. ..but she would always guide me back to the route a “TRISHA” would take.”

Confirming the news says director Saket Chaudhary, “Styling Vidya Balan in the film was relatively easy since she knew her character inside out and knew exactly the kind of clothes to wear with every situation in the film….her inputs took the character to an all-new level.”

Balaji Motion Pictures and Pritish Nandy Communications’ ‘Shaadi Ke Side Effects’ starring Farhan Akhtar and Vidya Balan is scheduled to release on February 28th 2014.


T-Series ties up with WeChat to promote their upcoming college romance ‘Yaariyan’

‘Yaariyan’ has been added to ‘WeChat Blockbuster’ through which users will get exclusive behind the scenes action of the movie

New Delhi, January 7th, 2014: Riding on the wave of successful movie tie-ups with WeChat – the leading social communication app, now, T-Series has tied up with WeChat to promote their upcoming youth entertainer – ‘Yaariyan’. As a part of the tie-up ‘Yaariyan’ has been added to WeChat’s “WeChat Blockbuster” Official Account, through which WeChat users will be able to get exclusive behind the scenes action straight from the movie, simply by following this Official Account. Not only will WeChat users get a sneak-peak into the sets of ‘Yaariyan’, but they also stand a chance to win free movie tickets and movie merchandise by participating in the ‘Yaariyan’ contest on WeChat.

To further promote the movie, T-Series has also launched a co-branded TVC with WeChat starring the young leading stars of the movie including Himansh Kohli, Rakul Preet, Nicole Faria, Dev Sharma and Shreyas Pardiwalla. The 45 second TVC, showcases these young stars using WeChat’s group chat to talk to each other and share their thoughts. The TVC can be viewed at: Yaariyan At WeChat.

Speaking on the occasion, Mr. Rahul Razdan, President 10c India says, “Today, WeChat is one of the most powerful youth brands in the country. Our constant endeavour to bring our users, innovative and unique features has made WeChat the second most downloaded application in 2013. Our tie-up with T-Series for their upcoming movie “Yaariyan” is another step towards this direction of providing our users fun and engaging social messaging application. We are hopeful that our users will be delighted with the exclusive content and the contests we have planned around the association and benefit from it””

Also sharing his views on this, Mr Vinod Bhanushali (President – Marketing, Promotions & Publishing TV) T-Series said, “WeChat is an extremely popular messaging platform in India especially amongst the youth. Yaariyan is a film that primarily caters to the youth with a completely fresh young starcast. By associating with WeChat, we are directly reaching out to our audience on a personal level beyond the other regular social media platforms. We are happy to be associated with WeChat and are hopeful that our audience will be pleasantly delighted.”

Various movie studios have been leveraging their tie-ups with WeChat to connect with their audience in an innovative way, as WeChat’s unique official accounts, enable movie studios to share movie content like wallpapers, promos, music etc directly with their fans.

Yaariyan is a college-based romance adventure film directed by Divya Khosla Kumar, starring Himansh Kohli, Rakul Preet, Nicole Faria, Dev Sharma and Shreyas Pardiwalla in the lead roles is slated to hit cinemas halls nationwide on 10th January 2014.

About WeChat

WeChat is an innovative mobile social communications application designed for smartphone users. WeChat is free for download from app stores running on Android, BlackBerry, iOS, Symbian and Windows Phone operating systems*. It is the most downloaded mobile social app in many markets with more than 100 million registered accounts in international markets.

WeChat users can add friends via a wide range of innovative actions and methods, including scanning QR codes, connecting users’ phone books and activating location-based functions such as “People Nearby” and “Shake”. The platform enhances social interaction by supporting exchanging of text, voice and video, stickers, and photos with their friends over data networks or under Wi-Fi environments. Users can choose to communicate one-on-one, or within their closed social network through “Moments”.

WeChat also comes with comprehensive privacy setting functions, which enables user to tailor their security level as needed.

For more details and application download, please visit www.wechat.com

*Some features are limited to certain operating systems due to the product development cycle.

Webpage: http://www.wechat.com


Line Up (Watch them live on –17th-18th January’14, Vagator, Goa

It can’t get any bigger than this. India Bike Week’14 promises to bring some of the biggest artists to India. An unforgettable way to start the new year, India Bike Week’14 is proud to announce the smashing music line-up, all set to captivate India to give an experience no music lover will ever forget!!!!!

Highlights- A taste of what’s in store:

· DubVision Netherlands (Headliners Act)

· Andromakers (France)- India Bike Week in association with Alliance Francaise, Panjim for a mutual exchange of culture across the two countries.

· Chris Simmons (UK)

· Dualist Inquiry Band

· The F16s

· Donn Bhat + Passenger Revelator

· The Vinyl Records

· Frisky Pints

· EZ Riser

· The Grind

· Rudy Roots Selekta

· RUN! It’s the Kid.

· Earth Stage

Warm regards,

Description: Description: Committed to being more logo

Shanu Vaid

Description: Description: cid:image003.jpg@01CED0DD.6C879DE0

Chimes, 61, Sector 44, Gurgaon, 122 003 Haryana, India

t +91 124 441 7540 | m + 91 987 308 9693 | Shanu.Vaid@bm.com

www.genesisbm.in | Description: Description: cid:image004.png@01CED0DD.6C879DE0 Description: Description: cid:image005.png@01CED0DD.6C879DE0 Description: Description: cid:image006.png@01CED0DD.6C879DE0


Playboy Girl Shanti Dynamite entering Bollywood to cuddle Ranbir Kapoor like Teddy Bear

The teddy bear is a soft toy in the form of a bear. It’s a sign of love and we can pick it till the end of life. Teddy bears are among the most popular gifts for people you care the most. Adults love receiving these gifts as much as kids do. There is something special about a teddy bear toy. After looking this uber hot pic of Shanti Dynamite many men are wishing they were Shanti Dynamite’s teddy bear right now. The beautiful actress was seen spending her naughty time with teddy bear and she also memorised her childhood days. She spoken about her favourite childhood stuffed animal and her “sweetest person ever”. She admits that she has a serious soft spot for stuffed animals specially “Teddy Bear” in her heart.

Shanti Dynamite said, “My favourite toy is a teddy bear. I still have it and love him a lot. My teddy bears is my warm companions – good listeners, never critical and always reassuring. I’m not going to tell you its name! I’ve had it since I was nine. Maybe one day I’ll share this bear with the world. Maybe. I’ve actually never had a real teddy bear to work with. But I will get him soon in Bollywood the chocolate boy Ranbir Kapoor. I want to cuddle him because he is so cute and lovely like my teddy bear.”

Shanti is waiting for a real life teddy bears in her life. “It is the most huggable and adorable companion weather you’re having a good or a bad time in your life. And having one somewhere nearby, helps you to make that time better and brighter. It’s almost like having someone special friend who is always there to support you”, she added.

Media Contacts:

Scribes INC- The PR Company

Satish Reddy

Mobile : 09167115564

Email : sateshreddy2013@gmail.com

Nilofer Ansari

Mobile : 07666989939

Email : niloferscribes@gmail.com

Abhishek Dubey

Mobile : 09699384240

Email : abhiscribesinc@gmail.com


Parineeti Chopra stayed away from her favorite food while shooting for Dharma Productions & Phantom Films’ Hasee Toh Phasee.

Shooting for Dharma Productions & Phantom Films’ cucking frazy Hasee Toh Phasee was no easy task for Parineeti Chopra, as the actress was given strict instructions to stay away from her favorite foods especially chocolates, cupcakes and pizza which turned out to be quite challenging given that Parineeti is a complete foodie.

If sources are to be believed, certain scenes in the film required Parineeti Chopra to sport a lean look and director Vinil Matthew, who makes his big Bollywood directorial debut with the film , took personal interest in her diet and supervised her meals.

So impressed was the director with her dedication and discipline that he gifted the actress a huge box of her favorite cupcake treats on the last day of the shoot.

Says director Vinil Mathew, “Yes I had banned Parineeti from eating junk food which is her favorite as I wanted her to maintain her look in the film.However,I felt bad about depriving her from her comfort food and rewarded her with a box of cupcakes on the last day of shooting”.

Dharma Productions & Phantom Films’ Hasee Toh Phasee starring Sidharth Malhotra and Parineeti Chopra hits theaters 7th February 2014.



Mumbai, 7 January 2014: Iconic brand TBZ-The Original has proved once again that when it comes to design, it will always win acclaim and accolades from all stakeholders! Tribhovandas Bhimji Zaveri Limited (the “Company” or “TBZ Ltd.”), a well-known and trusted jewellery retailer in India, has been conferred with three Jaipur Jewellery Show-Indian Jeweller Jewellers Choice Design Awards 2013 – 1. Designer Jewellery Under Rs. 5,00,000 ,2. Best Bridal Design Between Rs. 10,00,001-20,00,000 and 3. Editor’s Choice Award -Best Bridal over Rs.20, 00,000. TBZ-The Original was the only brand to win three awards in multiple Jeweller’s Choice categories.

Mr. Shrikant Zaveri, Chairman and Managing Director, TBZ Ltd. received the awards at a glittering function hosted by actress Mona Singh in the presence of prominent personalities such as Siddharth Singh- Joint Secretary – Ministry of Commerce ; Vipul Shah – Chairman, Gem and Jewellery Export Promotion Council; and Ashok Parnami, MLA, etc. A vibrant fashion show with the best of the gold and diamond jewellery was showcased by professional models.

TBZ-The Original, the wedding jewellery specialist, was chosen in the award-winning categories amongst peers, who submitted their best designs across 24 product categories. The winning pieces from over 500 entries were reviewed and chosen from over 10,000 votes received from retailers across India, in favor of their favourite designs.

Mr. Shrikant Zaveri, Chairman & Managing Director, TBZ Ltd., “TBZ-The Original designs have always been customers’ favourite and now key stakeholders such as the trade and retailers have recognised the brand’s design acumen. We have been crowned as the best designer bridal jewellery for connoisseurs in the premium and luxury category. We have also been acknowledged in the designer jewellery under Rs. 500,000 proving that we are within reach of aspirants. We constantly focus on encouraging innovation and excellence in designer jewellery while being true and relevant to Gen-X. Three awards recognize our efforts to become synonymous with Tradition, Trust and Timeless while being an encouragement for times to come.”

The awards night brought forth a wonderful opportunity for manufacturers and designers of India, to showcase their talent, creativity and products through a unique platform, which was accessible from any part of the country and created especially for them. The sponsors for the event were Presenting Partner JJS; Powered By Partner GIA; Logistics Partner B.V.C Group; Trophy Partner- Swarovski Gems; and Category Partners KGK, HVK and ECLATS. The event was hosted and organised by Indian Jeweller(IJ).

About Tribhovandas Bhimji Zaveri Limited:

TBZ Ltd. (BSE: 534369 | NSE: TBZ) has a 150-year old track-record of trust, quality and purity of its products, TBZ has won several prestigious awards including the Readers Digest Trusted Brand Asia in the category of Jewellery Shop in 2006, 2007 and 2008. TBZ has received other awards for both products and customer service, including the DTC Best Showroom award in 2004 and 2006, the DTC Best Diamond Moments award in 2005 for customer interactions, the DTC Best Showroom and Sales Person award in 2006 and 2007, the Jaipur Jewellery Show Gold Souk Awards 2007, which honoured TBZ’s contribution to the gem and jewellery industry in India, and the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007 – Council for Fair Business Practices Award. Another prestigious win for TBZ-The Original came when it bagged 2 awards under the marketing excellence category along with being awarded as the ‘Best Branded Traditional Jewellery of the Year 2012′ Award from the Bombay Bullion Association at the 9th India International Gold Convention Hyderabad. This year, Mr. Shrikant Zaveri, Chairman & MD, TBZ Ltd., received the coveted prestigious MACCIA Award 2013 for Excellence in Entrepreneurship – Large Enterprise in Gems & Jewellery category award from Hon. Union Minister Mr. Sharad Pawar at a glittering function organized by the Maharashtra Chamber of Commerce, Industry & Agriculture (MACCIA). TBZ Ltd. has 27 stores in 21 cities across 8 States including Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Kerala, Andhra Pradesh, Rajasthan and West Bengal.

Warm regards,

Kirti Gogate

Adfactors PR Pvt Ltd

City Hall, Oasis Complex, Kamala Mills Compound

Pandurang Budhkar Marg, Lower Parel (West)

Mumbai – 400 013

Tel: +91 22 67574444 | Ext: 167

Mob: +919096970447

Fax: +91 22 67574499

Email: kirti.gogate@adfactorspr.com




Witness India’s adrenaline junkies come together with Red Bull athlete from Prague, Maxim Habanec a.k.a Max for the first ever skateboarding workshop as part of the Red Bull Local Hero Tour 2014 that will be held in Mumbai.

Catch some of the best skateboarders in action as they ‘pop’ and perform ‘fakies’ and ‘carve’ dare devilish ‘flips’!

Venue: Ajmera i-Land Sports Academy, Wadala, Mumbai

Date & Time: Tuesday, 14th January 2014, 2:30 – 5:00pm

Entry: Free

For any queries, please contact:

Edelman India

Sana Ahuja

Cell: 09820286866

Email: Sana.ahuja@edelman.com

Red Bull India

Shreya Badola

Cell: 09930666772

Email: Shreya.badola@in.redbull.com


Salman Khan has made a unusual request to the production house distributing the film (Eros).

Salman Khan wants to contribute to a reliable NGO when he is visiting for a promotional visit to a city.

Starting with Nagpur, he would contribute anything between 3 Lacs to 5 Lacs depending on the size of the NGO in every city.

Entire amount would come out from the marketing budget. What’s interesting is that the amount is coming out from savings as in Eros would have hired a charter, Salman is travelling commercial. He is taking minimum people with him. So it’s an amount that would have be spent anyways.

Salman Khan’s interesting idea comes from the central thought of the film. The theme of the movie is everyone should help one person and they would help others.

Following the same rules in his real life too, Salman has taken this initiative.

Salman Khan is coming to theatres after a very long gap of a year.


Sandip Soparrkar wins Family No. 1 Reality Game Show on DD National

DD National’s most awaited program, Family No. 1, becomes one of the most popular shows on television. The show is filled with some fun games for the entire family with prizes such as a Family car, an all expenses paid trip to Hong Kong Disneyland and a full year’s supply of Pepsodent to the entire family. This show is indeed a complete family entertainer.

Recently the show Family No. 1 was graced by the Gurus of Bharat Ki Shaan – Rum Jhum, Sandeep Mahavir and Sandip Soparrkar who make an appearance along with their top two contestants. Show started with a group dance by the top two contestants from each category, Debyashree with Pritesh from Sandeep Mahavir’s Indian team along with Archie and Saddam from Sandip Soparrkar’s Non Indian team.

The two Gurus opened the show with the 90 second game battle in the first segment ‘Ek Se Badhkar Ek,’ followed by the two contestants from each team fighting it out in round two ‘Do Do Haath.’ The battle was not over yet, the next round ‘Hum Saat Saat Hain’ had all the members of the Rum Jhum Family get to the floor with a ball game. ‘Aakhri Daav’ round which is the final decision making round on the show followed, where Sandeep Mahavir and Sandip Soparrkar showed off their childhood skill of bursting balloons by sitting on them. The show was hilarious and complete entertainer till the end with Sandip Soparrkar and his Non Indian team family winning the Family No.1 title.

Kudos to both the Gurus and their dancing families for making the episode a riot of fun and a special congratulation to dance maestro Sandip Soparrkar and his dance family for winning the title of Pepsodent Family No. 1.

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Salman Khan’s new song ‘Photocopy’ from Jai Ho has been received very well.

The song’s lyrics and music have caught on to the fancy of audiences.

Little does anyone know but the song was tweaked at the enth hour.

Earlier, the song had the brand name Xerox embedded in a line instead of the word photocopy, which is in the there in the final edit of the song.

The makers also asked for permission from the required authority to use the word in the song.. But it was a long process to get the required permissions and formalities in place. That is when the makers decided to coin the word photocopy instead.

Sources share that the makers strongly wanted to use Xerox as the word has more of a recall value. However, the lengthy process kept them at bay.

Nevertheless they are happy with the way the song has turned out and are glad audiences have liked it.

Previously as well famous songs from Salman’s films have used brand names like Zandu Baam in Malika Arora Khan’s song in Dabang and Fevicol in Dabang 2.

When contacted Sohail Khan, he confirmed the news and added that “Earlier the word Xerox was decided to be used in the song but getting permission to use the brand name would be very time consuming so we stuck to photocopy and I’m glad the song has got very good response from the audiences.”


Top Consumer Brands In South East Asia And India Bet On Mobile Advertising

Vserv.mobi witnesses 3X growth as major verticals embrace the mobile marketing medium

India, January 09, 2014- Vserv.mobi, an award winning mobile advertising exchange today announced that its client portfolio of advertisers and brands has witnessed 3X growth in the Indian and South East Asian markets over the last one year. With, mobile becoming a dominant factor in the media consumption habits of consumers across India and South East Asia, advertisers are aggressively using Vserv.mobi mobile ad exchange to implement mobile ad campaigns to reach their users effectively.

The availability of interactive rich-media mobile ads is driving especially the FMCG and retail sectors to adopt mobile advertising. Amongst the front runners in exploring new marketing frontiers though the mobile medium is the FMCG behemoth – Unilever. With one of the world’s widest brand and product portfolio, Unilever continues to utilize the effectiveness of the mobile medium to reach its audience.

Vserv.mobi has been mandated to work on various Unilever campaigns in markets across Southeast Asia and India. One of the many successful campaigns executed by Vserv.mobi included a comprehensive mobile campaign for Sunsilk Black in Indonesia targeting young women. The campaign’s dual objective was to drive product usage while promoting Sunsilk’s range of ‘Black’ products. A combination of message simplicity, innovative of medium and creativity of the approach led to a click through rate (CTR) of 6.9 per cent for the campaign.

Another notable campaign, this time for the Indian market was to drive greater engagement for Pond’s Gold Radiance day cream, via the mobile medium. Vserv.mobi developed a click-to-expand banner with an embedded video to entice women into clicking to find out more. The campaign was able to generate a phenomenal 1.6 million impressions in just seven days.

As part of this association, Unilever is working with Vserv.mobi across South East Asia & India with many campaigns active on the network. Speaking about the partnership, Rahul Welde, Vice President – Media (Asia, Africa, Middle East & Turkey) Unilever, said, “Unilever has consistently been at the forefront of innovative means of consumer engagement. We are driving mobile activation across geographies. It is an exciting journey as we endeavour to engage the next billion consumers. We are glad to partner with Vserv.mobi and leverage their expertise in Asian markets.”

Vikas Gulati, VP, Southeast Asia, Vserv.mobi, said, “We are thrilled and proud to establish this unique marketing partnership with Unilever. The strategic nature of the relationship clearly signals the mainstream stature mobile marketing has achieved. Mobile platforms are favoured by brands to achieve higher levels of engagement with customers across product categories, geographies and demographics. Our constant endeavour is to ensure that we spread campaigns across smart feature phones, smartphones and tablets for maximising ROI for clients. Backed with smart advertising via use of rich media, Unilever brands will garner greater impact and drive engagement from their consumers.” ”

Talking about previous Unilever campaigns handled by Vserv.mobi, Gulati added, “These campaigns suggest that greater brand awareness, recall and engagement can be achieved by combining consumer insights and constant innovation. As a market leader we will continue to raise the bar and make our contribution to growing the size of the mobile ecosystem.”

About Vserv.mobi

Vserv.mobi is an award winning mobile advertising exchange focused on Emerging Markets that maximizes the value of mobile media for advertisers, developers, publishers and telecom operators. Powered by the award winning AudiencePro™ and AppWrapper™ platforms, Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands and digital media companies across 200 countries. AudiencePro™ leverages privacy -compliant operator subscriber data and user profiling to enable credible audience targeting capabilities on the Vserv.mobi advertising exchange. AppWrapper™ is an independent platform that enables the “One Click” integration of SDKs for app developers across advertising, in-app purchases, analytics, bug tracking and more. The company was founded in January 2010 and has a global presence, with offices across the US, UK, South Africa, India, Singapore, Indonesia, Malaysia and Vietnam. For more information, please visit www.vserv.mobi.


For media enquiries, please contact:


Rachita Vaid


Text100 India

Lohit Chandran



7th January 2014 saw a grand song launch of Gunday with Ranveer, Arjun, Priyanka and the director at Yash Raj Film’s studio.

For the same, the ambience was recreated like the Kolkata streets. The marketing team of YRF got in touch with J.J school of Arts, whose students painted all four walls of the studio for the big event.

The makers showed them the trailer, visuals, posters and other pictures of the film to understand the theme and recreate the studio in the same way.

They painted buildings, people and cars typically of the Kolkata style of 80’s, which is where the story line of the film belongs.

The Arts students had three days to turn around a 15000 sq. ft area into a beautiful and colourful street of Kolkata. It was painted entirely from ground level to a height of 4 – 5 floors.

It gave a very aesthetic look to the whole event. The masala film is slated to release on 14th February 2014.


Awards & Recognition for Hospitality Industry’s Digital Leap

Hi Again,

Recently, IMPACT magazine from the exchange4media Group released a list of 100 Digital Media stars at the Court House Marriott. It was the second year of the magazine’s list and the event was attended by the who’s who of the digital domain. It is with great pleasure and joy that I am informing you that I was ranked 93 among the Top 100 Digital icons of the digital ecosystem. Since the award, I have received a zillion congratulatory e-mails & calls with heartfelt appreciation and till today I’m getting them on my Facebook wall, LinkedIn, BBM and text messages. It is with your support that I have reached this milestone and hope that your continued love and support will take me higher and higher.

In the year 2009, we started Internet Moguls with the agenda to assist the members of the travel and hospitality fraternity understand, adopt and thrive on digital. It’s been 4 years and 5 months and constant recognitions from within and outside, from India and Overseas, gives me and my team the much needed impetus to grow further and reach out to tourism boards, travel agents, airlines, hotels – big and small and help them get onto the digital bandwagon. The journey was tough but it was a good learning curve and I am thankful to the entire travel and hospitality fraternity for supporting us in bringing digital to this Industry.

For the sole purpose of educating the community, we launched our own informational magazine called Digital Hospitality and circulated it free of cost the assist hotel professionals and travel agents in grasping the nitty-gritty of digital marketing. Digital Hospitality is a magazine dedicated to the hospitality sector including hotels, hotel chains, airlines, travel agents and travel agencies. With the focus on digital marketing, this magazine is intended to not only report latest developments in the field of online marketing but to also empower hotel owners and professionals in travel and airlines industry to make informed decisions when it comes to the virtual world. A one of a kind magazine in India, it showcases choicest of tools and technologies which are shaping the digital marketing world and emphasizes on the need for the hospitality sector to stay abreast with the changing times. Digital Marketing for hospitality is not a challenge, it is an opportunity to transform marketing dollars into real revenue and this magazine will be the perfect guide for marketers to achieve this end objective. Those benefitting from this initiative include Revenue Managers, General Managers, Travel agents among other hospitality and travel professionals.

Click here to read the complete story…


Chief Mogul

First Impression on your Guests – The Moment of Truth

Recently at Youth Marketing Summit & Awards 2013, I was invited for…

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Jo Dikhta Hai, Wo Bikta Hai – Why Hotels Need Professional Photography

The run up to the New Year’s eve is usually quite exciting and this…

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Synechron opens eighth US office in Dallas

Second in the state of Texas

Pune, January 09, 2014: Synechron, Inc., a New York based high-end software solutions and services provider focusing on the Capital Markets, Insurance, Mortgage Banking & Digital Media verticals, has strengthened its geographic reach by setting up a new office in Dallas. Its eighth office in the US, the move is in line with Synechron’s continued focus on leveraging its technology delivery and IT expertise towards building upon its long-term goal of strategic geographical expansion and diversification.

Synechron’s Dallas office is located in Urban Towers, Las Colinas Downtown, which is at the heart of the corporate landscape in DFW metroplex. Home to over 2,000 companies, headquarters for four Fortune 500 companies and a regional address for 30 Fortune 500 companies, Las Colinas has established itself as one of the premier business addresses in America.

Commenting on this latest move, Faisal Husain, Chief Executive Officer, Synechron, said, “Opening of Synechron’s office in Dallas is an important step towards catering to the growing needs of our clients in the region. This on-the-ground presence enables us to improve service delivery to our clients and explore new growth opportunities.”

The Dallas office will operate as a full-fledged, local delivery center, adding ever increasing value to clients. It will enable Synechron to provide a more holistic range of services to its existing and new clientele. Commenting on the development, Pradeep Pise, Director – Client Services, Synechron said, “This latest move in the steady geographical expansion highlights our commitment to the region’s emerging markets. Our new office in Dallas will help ensure faster ramp-up and enhanced onsite/same-shore project service delivery capabilities to existing clients.”

Synechron’s key focus areas include services such as Business Process Management (BPM), Customer Relationship Management (CRM), Application Development and Quality Control (Microsoft, Java, open source technologies), Data Architecture and Governance (Oracle, SQL Server, mySQL, Hadoop, Big Data), IT Risk management, Remote Infrastructure Management, and Mobile Application Development.


About Synechron

For the last two decades, the IT services industry has been the poster-boy of the Indian economy. Amidst the big guns of this sector, there has been a company which broke away from the ‘cookie cutter’ approach with the vision of bringing value added top down advice and the ability to generate creative business, technology and commercial solutions for customers. Synechron is one of the fastest growing IT companies, that offers customized, high-end technology solutions & services specialised in two main verticals- BFSI- (Capital Markets, Insurance, Mortgage Banking Commodities, Insurance) and Digital Media Technology. It has significant presence in US, Canada, UK, The Netherlands, UAE, Japan, Hong Kong, Singapore, and state-of-the-art Development Centres based in Pune, India. Synechron has a broad portfolio of core enterprise and industry specific services including: IT Strategy and Architecture, Application Development / Maintenance, Mobile Application Development, Business Intelligence and Data Warehousing, QA Service Offerings, Business Process Management (BPM), Remote Infrastructure Management, Cloud Computing & Business Process Outsourcing Services. It is a privately held company that has grown from scratch to being a $200m strong global entity within the span of 12 years. For more information visit www.synechron.com.

For media queries, please contact:

Text100 for Synechron

Arlette Gomes

M: +91 8149200015 / E: arlette.gomes@text100.co.in


Lay’s launches ‘Lay’s Best Buddies’- all set to create magic with Ranbir Kapoor

New Delhi, January 8, 2014: Lay’s, the leading potato chip brand from PepsiCo India and amongst leading snack brands in the country, is refreshing its communication for 2014. The brand is all set to launch ‘Lay’s Best Buddies’ – the coolest group on campus, starring Ranbir Kapoor in the lead role as the loveable rascal ‘Sid’.

This group – like the youth today – is full of chutzpah, a zest for life and above all, spontaneity. With their attitude and energy, they can turn any spontaneous ordinary moment into a magical one – one that you will never want to forget… one that you will want to capture and put in a scrap book so you can go back to it every now and then.

Each member of the group has a distinct identity and together they make for a group that youngsters will want to be part of. Ranbir (a.k.a Sid), leads the gang with his lovable rascal-like qualities. Kaira is the sexy and stylish diva of the group who has every chance of becoming Sid’s love interest in the future. Vir is the macho stud who believes that nothing, not even girls, can match up to the high that sports can give you. Sushi is the tom boy of the group. And then there’s Ragz, the small town boy who is also the tech junkie of the group. Together, they make up the ‘Lay’s Best Buddies’ – a group that most bunches of friends in colleges across India would aspire to be like.

“At Lay’s we believe in making life’s spontaneous ordinary moments magical and memorable. The brand is about youthful optimism and carefree fun, and this is exactly what the ‘Lay’s Best Buddies’ represents in the campaign. This group personifies our brand philosophy of ‘Pal banaye magical’ in every sense. In addition to helping us target new platforms & consumer groups, Ranbir and his best buddies will also act as a creative unifier as we strengthen our position as one of the largest snack brands in the country. Taking forward our brand strategy, consumers will see a lot of excitement from the Lay’s brand over the coming months and this campaign is a step towards it,” said Gaurav Mehta, Category Director – Western Snacks, PepsiCo India Foods.

“I am excited to be associated with Lay’s. The brand’s philosophy of ‘Pal banaye magical’ is something I can identify with. Youthfulness, spontaneity and seeking joy in life’s ordinary moments is something I believe in and my character in this new campaign is all about a college kid who is out for some carefree but harmless fun with his best buddies who form the ‘Lay’s Best Buddies’. I had a great time during the shooting of this commercial during which I have shared many a magical moment with my new friends and look forward to a great journey ahead,” said Ranbir Kapoor, actor and the face of Lay’s new campaign.

With a bag of Lay’s on their side, fun comes naturally to the ‘Lay’s Best Buddies’. According to them, it doesn’t take a lot to have fun and make each day memorable. They believe that there is magic hidden in the regular, simple moments of life that is just waiting to be discovered. Lay’s – with its Magical Flavours and irresistible taste, only acts as a catalyst for fun. It is when they fight over a bag, beg for it, hide it never wanting to share it, that their most spontaneous selves come out. The fun and therefore the magic simply follow.

Lay’s signed on Bollywood’s young superstar Ranbir Kapoor as the face of its brand new campaign. Lay’s, which has wide variety of delicious flavours, has stood for great quality & taste & International Advertising. Lay’s advertising has always been about youth and moments of friendship and the celebrated actor fits in perfectly with Lay’s persona of youthful energy & international appeal that has continued to grow in the minds of consumers.

“For us it was a challenge to come up with an idea for the brand that takes our communication to another level. And when one of our country’s biggest stars signed up for us, magic was bound to follow. It was a pleasure to chart the journey of five friends who with their witty antics make every moment magical. We could not have been happier with the end result,” said Surjo Dutt, Associate Vice President and Senior Creative Director, JWT.

As we celebrate each of life’s spontaneous ordinary moment and make it magical alongside the Lay’s Best Buddies, Lay’s is the brand to watch out for in 2014 with its promise of ‘Pal banaye magical’.


Warm regards,

Outlook Signature pic

Sanjana Chopra


Chimes, 61, Sector 44, Gurgaon, 122 003 Haryana, India

t +91 124 441 7529 | m + 91 999 988 6574 | Sanjana.Chopra@bm.com

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Have you seen our new positioning video? How we are Being More for our clients.


Neha Kakkar Profile:

The power house of live performances. Created a buzz in the second season of Indian Idol and was known as the Indian Shakira for her mesmerizing performances and peppy moves on her own beats. Her perky singing style and exemplary performance in “Comedy Circus Ka Tansen” season 2 was highly appreciated. Created euphoria on Youtube when she dedicated a song to her favorite superstar Shahrukh Khan known as the “SHAHRUKH KHAN ANTHEM.” Sang some of the best numbers in movies as a play back singer. Her songs include Second Hand Jawani from the movie “Cocktail” featuring Saif Ali Khan, Deepika Padukone & Diana Penty. Sang the Tile song for the movie “Blue” starring Sanjay Dutt, Akshay Kumar, Zayed Khan & Lara Dutta. She also sang some very catchy numbers like Node baare from Tamassu (kannad) and Neeve na from kedi (Telugu) down south. Her recent songs Jadoo Ki Jhappi, Dhating Naach, Sunny Sunny have been her claim to fame in the recent past. She has also collaborated with singer Meiyang Chang for a single “Hanju.”

Warm Regards,

Mousufa Mukadam


PR Trainee

Percept Talent Management (A Division of Percept Ltd.), P-2,Level C2 Raghuvanshi Estate, 11/12 SB Marg, Lower Parel (West),

Mumbai – 400013, INDIA. Tel:+91-22-30428822 Fax: +91-22-24922023 Web: www.ptmindia.com



Popular TV Actress Shilpa Shinde, who was last seen in SAB TV’s show ‘Chidiya Ghar’, is all set to team up with SAB TV once again as she makes an entry into Lapataganj – Ek Baar Phir. Shilpa, who in her last show, played the character of a very traditional ‘Koel’, will be seen playing a Christian girl named Marry Demello in Lapataganj.

A source from the sets tells us that before shooting for the look test, Shilpa suggested few fashion ideas to the production team to get the perfect look of a modern Catholic girl. Shilpa even got some of the outfits from her sister’s boutique and was pretty excited to mix and match dresses for the perfect combinations. Shilpa’s character Marry has funny mannerisms and a very peculiar catholic tone.

Excited about her new role, Shilpa says, “I am happy and excited to be part of SAB TV once again. My character Marry is similar to that of a modern urban woman of today. With a positive approach towards life and filled with energy, she knows her traditional values. I have lot many friends who are catholic and I have observed and seen them very closely. So it was easy for me to get into the character and get my dialect and the tone quickly”

Viewers will be in for a surprise as they see Shilpa Shinde in a

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