HCG Pinkathon – Almost 3000 Women Run for a Cause in the Fight against Breast Cancer

December 15th, 2013, Mumbai – HCG Pinkathon, International Women’s 10K – Run, was held in Mumbai today, to create awareness on breast cancer and promote health & fitness among women. Almost 3000 women from corporates, colleges, nurses, social clubs and Doctors participated in the run under various categories. The event was organised by Maximus MICE & Media Solutions Pvt. Ltd. and HealthCare Global Enterprises Ltd, The Specialist in Cancer Care and was flagged of by Ms. Gul Panag, Actor, Mr. Milind Soman, Actor, Model & Ultra Marathoner, Mr. Dinesh Madhavan, Director – HealthCare Services, HCG & Ms. Deveika Bhojwani, Founder, WCI. The money raised out of the event would be used to treat economically challenged cancer patients.

In the 10K category, the prize was won by Jayshri Borgi with second runner up being Sunita Wagmode and Sweta Devraj as third runner up. In the 5K category, the prize was won by Jyoti Punjabi and 3K category, the prize was won by Sheetal Chavan.

According to Population based cancer registry/ICMR Study, the incidence of breast cancer in Mumbai – 31 per 1, 00, 000/New cases diagnosed per year and by 2015 we will have 1, 06, 214/ new cases will be diagnosed every year in India.

Mr. Milind Soman, Marathon Runner and Founder, Pinkathon, said, “I’m happy to see so many women coming to lend their support. Awareness is the key and events such as these go a long way in creating awareness, early diagnosis and helps in the fight against breast cancer.”

Dr. Nagraj Huilgol, Senior Consultant, Radiation Oncologist, HCG, said, “The incidence of breast cancer among the urban women is on the rise and women in their early 40’s are diagnosed with breast cancer, which is alarming. 90% of the breast cancers can be cured with optimal therapy if diagnosed early and patients can have good quality of life.”

Mr. Dinesh Madhavan, Director, HCG Group, said, “HCG has been at the forefront in the fight against cancer. With increased awareness today most of the cancer cases are diagnosed early. The aim of this event “HCG Pinkathon” is to educate women of the fact that they can make lifestyle changes today that can reduce the risk of developing breast cancer.”

Ms. Reema Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt. Ltd., said, “It is overwhelming to see so many women participate once again for the 2nd edition in Mumbai. Mumbaikars supported last year’s run whole-heartedly and this year more women have come and joined the Pink Band Wagon! Our objective is to encourage women to take up fitness as a lifestyle and we continue to spread awareness on breast cancer and educate women about its causes and prevention by adopting a healthy and active lifestyle.”

Ms. Gul Panag, Former Miss India and Fitness Enthusiast & Event Ambassador said, “Fitness plays an important role in boosting the immunity of the afflicted and running is a great way to stay fit. I feel so glad that the women of Pune came out to spread this awareness today. I am proud to be sharing the platform with many other incredible women who have shown dedication and concern to fight breast cancer in our country.”

About HCG Enterprise:

Health Care Global Enterprises Ltd, (HCG) headquartered in Bangalore, is Asia’s Largest Cancer Care Network, with 27 Cancer Centres, 4 tertiary Care Centres and 4 Fertility Care Centres. HCG has redefined the future of healthcare in India by designing, building and managing centres with a committed vision. The vision of HCG is to make high quality healthcare accessible to all by adopting global innovations.

For Media Queries, please contact: Satish Manjunath, Corporate Communications, HCG Group. Mb: +91 974 1237830

For any further queries, please contact:

Concept Public Relations Ltd.

Neha Kandalgaonkar

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Ethiopian Tsegay wins ADHM 2013 with new course record; Florence is women’s champion

Lakshmanan, Preeja emerge Indian champs

New Delhi, December 15, 2013:

Ethiopian Atsedu Tsegay demolished a highly competitive men’s elite athlete field and also set a new Course Record to win the Airtel Delhi Half Marathon on Sunday.

Tsegay stopped the clock at 59.12 minutes to lower by 3 seconds the course record of 59.15, set by countryman Deriba Merga in 2008. He was followed home by Kenyans Geoffrey Kipsang in 59.30 and Wilson Kiprop (59.49). Kipsang, the fastest athlete of 2013 (58.54) was coping with the loss of his 17-year-old brother Elais, who passed away on Friday and did wonderfully to overcome his grief and run a brave race, but was thwarted in his bid to win the race as a tribute to his brother by a strong running Tsegay.

The women’s race, also chasing a course record, failed in its bid due to a slow start, but picked up in the later stages and was won by Kenyan Florence Kiplagat in 68 minutes. Florence, the 2103 Berlin Marathon winner, led a Kenyan clean sweep, with Gladys Cherono finishing second in 68.03 and Lucy Kabuu taking third place in 68.10.

The men’s and women’s winners were richer by USD 25,000.

The Indian category was won by G Lakshmanan and Preeja Sreedharan among the men and women respectively. Lakshmanan, representing the Army, finished in 64.44, followed home by Kheta Ram in 64.49 and Ratti Ram Saini in 64.51. Lakshmanan, finished 15th overall, with Kheta Ram (16th) and Ratti Ram (17th).

Preeja, who has been training at high altitude in Munnar, Kerala, clocked 80.04, followed home by Kavita Raut (80.06) and Lalita Babbar (80.09). The winners took home Rs 2. 5 lakhs each.

A total of 31,000 plus runners participated in the Airtel Delhi Half Marathon 2103, which offered total prize money of USD 210,000.

The men’s race began at a fast clip and was taken through the first 12 kms below the course record pace of 2.48 mins per km by pacers Vincent Rono and Timothy Kiptoo. After the pacemakers dropped out around the 12km mark, the pace fell a bit as the leaders assessed each other, before Atsedu took control of the race. The lead bunch of Atsedu, Kipsang, Kiprop and Kipkemoi were still running strongly and together, before Atsedu ran the 16th km in 2.45 to open up the lead. Both Kipsang and Kiprop pushed hard to keep up with Atsedu till the 18th km, who kept his foot on the pedal and gradually pulled away to win convincingly.

Defending champion Edwin Kipyego finished a disappointing eighth.

Atsedu, the fastest athlete of 2012, had a poor run at this event last year, finishing 20th and suffering an ankle injury, that kept him out of competition for nearly a year. On Sunday he proved that he is back to his top form.

“I am happy to win the Airtel Delhi Half Marathon as I did not run for nearly a year because of an ankle injury. This is only my second race post the injury and am happy with my performance. I paced till 12 km and at 15 km I realized that I have a huge lead and will win the event. The climate was extremely cold so initially it was a little difficult to adjust to the conditions,” said Tsegay.

“This was a tough time for me, as I lost my younger brother two days ago. I was heartbroken, but I decided to stay and compete. I am happy with my performance and I would like to dedicate this race to my younger. While running, I only kept telling myself that I need to run and finish this race for my brother, “said Geoffrey Kipsang.

The elite women had a slow start as they did not keep pace with pacer Alice Kimutai, but picked up the speed and went through the 5km mark at 17.10, much behind course record pace. The next 5 kms were faster and the 10km mark was passed through in 33.17, at which point pacer Kimutai dropped out. It was a bunch of 6 women that went into the lead, among them Lucy Kabuu, Florence Kiplagat, Meseret Hailu, Gladys Cherono and Wude Ayalew. Florence further pushed the pace to take the group through 15km in 49.12 before Meseret dropped back at the 16km mark. The next three kms were run at a fast pace at an average of 3 mins per km and by the 18km mark Florence had opened up a lead of around 100m. Kabuu flagged a bit at this juncture but Gladys kept running powerfully to whittle down the lead, however, she could not catch up with a fast finishing Florence.

Indian men’s winner G Lakshmanan was content to remain behind leader V L Dangi for a major part of the race, before breaking away in the last two kms to win.

“It’s a good feeling to win, especially since I do not really prepare for long distance event. I only prepare for 5 km, 10 km and Asian track events. The weather conditions here were similar to our training camp in Bangalore and that really helped me. I had not expected to win with such good timing and I finished almost two minutes faster than the time I had set in mind,” said Lakshmanan.

The Indian women’s race was a very slow one, with the leading athletes content to bid their time. Preeja broke away in the last km to lead a sprint finish ahead of Kavita.

“I am very excited and happy to win the Airtel Delhi Half marathon. This is the first time I am participating in this event and the conditions here were the same as our camp in Munnar. I think, that was an advantage for me,” said Preeja.

As usual the race witnessed the participation of a large number of enthusiasts and celebrities, among them Anil Ambani, N Chandrasekharan (CEO & MD, TCS), and Rahul Bose. A host of dignitaries including event ambassador Donovan Bailey, besides Bipasha Basu, Gulshan Grover, Rakesh Mittal (Vice Chiarman and MD, Bharti Enterprises Ltd.), Ajay Puri (Director Market Operations, Bharti Airtel), were present to cheer on the participants.

Following are the results:

Overall Athlete Men

Atsedu Tsegay (ETH) 00:59:12 (NCR); Geoffrey Kipsang (KEN) 00:59:30;Wilson Kiprop (KEN) 00:59:49; Kenneth Kipkemoi (KEN) 00:59:55; Nicholas Kipkemboi (KEN) 01:00:24; Philemon Rono (KEN) 01:01:07; Gladwin Mzazi (RSA) 01.:01:12; Edwin Kipyego (KEN) 01:01:21; Leonard Korir (KEN) 01:01:25; Richard Mengich (KEN) 01:01:27.

Overall Athlete Women:

Florence Kiplagat (KEN) 01:08:00; Gladys Cherono (KEN) 01:08:03; Lucy Kabuu (KEN) 01:08:10; Meseret Hailu (ETH) 01:09:05; Wude Ayalew (ETH) 01:09:21; Emily Chebet (KEN) 01:09:22; Alice Kimutai (KEN) 01:10:09; Yebrgual Melese (ETH) 01:11:59; Lineth Chepkurui (KEN) 01:12:01; Paskalia Kipkoech (KEN) 01:12:02.

Overall Indian Athlete Men:

G Laxmanan (IND) 01:04:44 (Overall 15th); Kheta Ram (IND) 01:04:49 (Overall 16th); Rattiram Saini (IND) 01:04:51 (Overall 17th); V L Dangi (IND) 01:04:53 (Overall 18th); Indrajeet Patel (IND) 01:06:04 (Overall 19th); Rahul Kumar Pal (IND) 01:06:17 (Overall 20th); Mukesh Rawat (IND) 01:06:39; Baliappa A B (IND) 01:06:47; Rajesh Thankachan (IND) 01:08:34; Ajay Kumar Patel (IND) 01:09:45.

Overall Indian Athlete Women:

Preeja Sreedharan (IND) 01:20:04 (Overall 15th); Kavita Raut (IND) 01:20:06 (Overall 16th); Lalita Babbar (IND) 01:20:09 (Overall 17th); Sudha Singh (IND) 01:20:20 (Overall 18th); Ritu Pal (IND) 01:20:44 (Overall 19th); Manisha Salunkhe (IND) 01:20:57 (Overall 20th); Swati Gadhwe (IND) 01:21:09; Rohini Raut (IND) 01:21:55; Ranjana Kumari (IND) 01:27:01; Neetu (IND) 01:29:39.

Men: (35 to u-40 yrs)

Basant Pradhan 01:22:27; Mogon Kherkatary 01:22:30; Rabindra Sirka 01:22:30.

Women: (35 to u-40 yrs)

Jayanti Thapliyal 01:36:24; Lalita Madhwal 01:38:44; Shobha Desai 01:39:07.

Men: (40 to u-45 yrs)

Dan Lowson (UK) 01:14:28; Raman Nanda 01:20:22; Bhupender Singh 01:21:21.

Women: (40 to u-45 yrs)

Aurea Muller Dias 01:39:40; Vaishali Kasture 01:43:36; Shubha Bhargava 01:46:26.

Men: (45 to u-50 yrs)

Dinesh Kumar 01:22:32; Shiva Nanda Shetty 01:23:25; Mukesh Rana 01:24:45.

Women: (45 to u-50 yrs)

Roshini Bakshi 01:57:56; Meena Vankawala 01:59:43; Kiran Chulani 01:59:43.

Men: (50 to u-55 yrs)

Gary Hester (SWE) 01:18:41; Ashok Nath 01:24:26; Naresh Chand 01:34:59.

Women: (50 to u-55 yrs)

Asha Aggarwal 01:54:02; Young Yub Kim 02:00:53; Yukiko Yamamoto 02:02:56.

Men: (55 to u-60 yrs)

Sabhajeet Yadav 01:28:16; Ramdev Yadav 01:39:08; Ajaib Singh 01:39:46.

Men: (60 to u-65 yrs)

Bhasker Desai 01:40:45; Ashok Joshi 01:40:49; Subhash Chand Khatri 01:44:30.

Women: (60 to u-65 yrs)

Mala Honnatti 02:06:10

Men: (65 years and above)

Yudhavir Singh 01:51:06; Virendra Singh Rawat 01:53:22; Mahadev Samjiskar 01:59:38.

DHL Corporate Challenge Winners:

1st CASV GROUP INDIA PVT. LTD.-05:06:19.



Kingfisher Ishtyle Wale Winner:

1st (Theme) Queen Mosquito-Amarjeet R Bains ( Individual)

2nd (Theme) Inflation-Pooja Malhotra (Individual)

3rd (Theme) Prakurti-Tamanna Oberoi-(Individual)

Kingfisher Sensation Squad Winner:

1st (Theme) Nirbhaya Damini-The Sovereign School

2nd (theme) Child Labour-Maharaj Darshandas Charitable Trust.

Neha Kandalgaonkar | Principal Consultant

Concept Public Relations Limited

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Neha Kandalgaonkar | Principal Consultant

Concept Public Relations Limited

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DJ AVICII Rocked In Delhi

Some party animals love to bring down the roof, while others like to enjoy quieter gigs. But the DJ party in the capital of India Delhi was meant for both breeds. Showman Entertainment in partnership with Percept Live brings Asias biggest dance music festival presenting the Platinum selling No #03 on the worldwide Dj Mag polls the maker of stupendous hits such as Le7els, Bromance & Silhouettes, artist extra-ordinaire and Wake Me Up super-star of all time favorite DJ AVICII. The venue was throbbing with house and techno beats, as DJ AVICII churned out one foot-tapping number after another. 15000 party people were rocking the stage with one of their all time favorite DJ Avicii. While the dudes took to the dance floor hypnotically, the ladies needed no prompting either. Bigg Boss 7 fame Candy Brar was seen spending her special time with Percept Live Harindra Singh and their friends. Candy Brar said, “It was an awesome night for Delhi people. Grooving on AVICII hits makes people go crazy.”

Showman Entertainments CMD, Mohammad Fasih said, “Fans and followers alike of our festival and Avicii lovers had enjoyed the concert. We bring the magic of Avicii world #3 ranked DJ to India in Delhi who had thrilled the rest of the world for more than a decade with his brand of top class music and now giving Delhi a blasting experience”.

The floor was chockablock Thenny Majia, Rohan Jetley and Mani Sethi was seen dancing and enjoying with their friends. People were enjoying the ambience. Everyone present got on the dance floor as DJ AVICII took his place behind the console.

Media Contacts:

Scribes INC- The PR Company

Satish Reddy

Mobile : 09167115564

Email : sateshreddey2013@gmail.com

Abhishek Dubey

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Nilofer Ansari

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In the Spirit of Science!!!

Dr. M. I. Patel, Chairman of VASVIK and Shri. Nayan Patel held one of its kind VASVIK INDUSTRIAL RESEACH AWARDS!

Vasvik, (Vividhilaxi Audyogik Samshodhan Vikas Kendra) is it’s in 39th edition this year in the previous year’s eminent and respected personalities attended which were APJ Kalam Azad, Manmohan Singh (1993) Narendra Modi, Deputy Prime Minister John Prescott(2000), Lord Dholakia, Morarji Desai when he was Prime Minister in 1976, Dr. Shankar Dayal Sharma(1984)

VASVIK is a non-profit, non-government organization established in 1974 and run by the Patel Family of Mumbai, who are the owners of the Patel Extrusion Group, with ISO 9002 certified companies. The Group has been the winner of various awards including theJamnalal Bajaj award, Priyadarshini award, Arch of Europe award and the Cleo award of the USA.

The VASVIK Research awards are given with the aim of promoting industrial research, Science and technology in India.

The prestigious awards were given away amidst the gracious presence of Dr. R. A. Mashelkar & Director of Bajaj Group; Shri Niraj Bajaj.

Chairman, Dr. M. I. Patel explains the objective of VASVIK “We have instituted nine annual VASVIK Industrial Research Awards, each of Rs. 1, 00,000/-, and a citation to be awarded to an individual or group of individuals, who, in the opinion of our Board of Advisors, have made outstanding contribution to the advancement of science and technology or provided leadership leading directly to national prosperity in India.”

Prof. M. M. Sharma adds, “India is passing through one of its best phase of history; the economic growth, the rising level of the standard of life of our people, the spread of education and involvement of our people in the affairs of the country as never before.”


It is now well realized that in any industrial society or country, economic growth is essential to improve the quality of life. For a country like India striving to achieve economic prosperity and sustainable development, all individuals and organizations, which have the ability to do so, should help the cause of promoting research. The above multi-purpose industrial research promoting centre was founded to contribute towards this end and strengthen the efforts being made in the field of industrial research in India.


Consideration will be given to achievements in design or any production techniques or methods, particularly with regard to their impact on industrial and economic growth, import substitution, saving of foreign exchange, cost reduction, etc. Achievements within the past 10 years will be given priority.

Following Awards of Rs. 1, 00, 000/- each were given to Indian citizens for research in each of the following fields:

1. Agriculture Science & Technology

2. Biological Sciences & Technology

3. Chemical Science & Technology

4. Electrical & Electronic Sciences & Technology

5. Environmental Sciences & Technology

6. Mechanical & Structural Sciences & Technology

7. Information & Communication Technology

8. Materials Sciences & Technology




Youth leader Sanjay Bedia’s Birthday Party hosted by Abhishek Awasthi

Playing a perfect Host to the perfect Host! Abhishek Awasthi hosted a surprise birthday party for his dear friend Sanjay Bedia.

Sanjay Bedia is known in the tinsel town to host the most talked about parties & this time it was for him a party was hosted for by Abhishek Awasthi.

The party was at a plush suburban lounge with music & dance.

The birthday bash saw the attendance of Rumi Jaffery, Raza Muraad, Navin Prabhakar, Gajinder Chauhan, Nilesh Malhotra, Mukesh Bhatia.


Aaman Trikha celebrates birthday with family

Aaman Trikha, well known for his brief stint in Sur Kshetra, had an amazing time with his family. It was his birthday on 12th December and his entire family flew down to celebrate with him.

According to the sources, Aaman had already planned a quiet, hush-hush party with close friends and a humble dinner followed by that. But, when the door bell rang, he froze. His family flew down from to Mumbai to celebrate his birthday. There they stood, giving him a warm smile. He was as chirpy an exuberant youngster. They had a gala time. Chatting with his dad after a long time, reminded him of his engineering days, wanting to be a singer and the following struggle. His mom has always been appreciative and supportive of her son`s dreams and ambitions. He too, has proved his prowess in singing, time and again.

After delivering five hits this year, that including ‘Hookah Bar’, ‘Go Go Govinda’ and ‘Rani Tu Mai Raja’ etc., he is on the top of his game now. With his family backing him, he is eyeing for the no.1 spot.

Aaman is a trained in Hindi classical.

Vedant Mishra

Shamrock Communications

Media Consultant



Preview of Airtel Delhi Half Marathon

World’s best to run in Airtel Delhi Half Marathon

The world’s finest distance runners will take center stage on the grand platform that has been set up for the Airtel Delhi Half Marathon, the world’s most prestigious half marathon, which will be flagged off from the iconic J N Stadium on Sunday.

Keeping them company will be India’s best long distance athletes as well as 31,000 plus participants, competing in the different categories on race day.

Weather predictions for Sunday’s race are good with temperatures expected to range between 8 and 12 degrees during the race. In the men’s elite race, 18 international men will be paced by Timothy Kiptoo and Vincent Rono through around 12kms in 59.00 minutes pace, en route to attack the current Course Record of 59.15. It is expected to be a tight and competitive race amongst some of the key figures, including 2013 World Leader Geoffrey Kipsang (58.54), 2012 World Leader Atsedu Tsegay (58.47) and 2012 ADHM Champion Edwin Kipyego. Some dark horses in the packed elite field are 2013 Bangalore 10km Champion Alex Oloitiptip and 2012 Seven Hills Race champion Nicholas Kipkemboi.

The women’s elite field is not to be underestimated either. Having defending Champion Wude Ayalew, 2013 World Leader Lucy Kabuu (66.09), 2012 World Half Marathon Champion Meseret Hailu, 2013 Berlin Marathon Champion Florence Kiplagat and Silver Medalist of the 2013 World Championships 10,000m Gladys Cherono competing for high honours, it is also expected to be close race. The outsider on the women’s side is double World Cross Champion Emily Chebet.

The Indian men’s race is also expected to be a close race with no clear favourite, though defending champion Rahul Kumar Pal and his teammates from the Army, Kheta Ram V L Dangi, G Lakshmanan and Irappa D Akki, are expected to hold sway over the field. In good form is also Indrajeet Patel of ONGC and Rati Ram Saini of Railways, who are also a part of the Indian camp.

The Indian women’s race will see a fight between the big three of Indian distance running, defending champion Sudha Singh, Preeja Sredharan and Kavita Raut. Former winner Lalita Babbar and Manisha Salunkhe can be expected to chase the lead pack closely.

Sudha Singh said, “I have been practicing for the last month at our national training camp in Bangalore and I have been working hard for the Commonwealth and Asian games. This time too, I will try my best to come in the top 3.”

Preeja Sreedharan stated, “This is my first time in Delhi, and I have been training hard at our camp in Munnar. This event will serve as a good practise race for me as I prepare for the Commonwealth and Asian Games.”

The Half Marathon for Elite men will start at 7.20 am, followed by the Half Marathon for Elite women at 7.25 am. The DHL Corporate Champions race will be flagged off at 7.30 am, followed by the various timed categories in the Open Half Marathon, which will be flagged off between 7.40 am and 8.00 am. These will be followed by the Champions With Disability at 8.10 am, the Senior Citizens’ Run at 8.20 am and the Great Delhi Run at 9.30 am.

As part of the distance running tradition, promoters Procam International organised the ‘Pasta with Pundit’s. The event witnessed a live pasta cook-out involving event ambassador Donovan Bailey, the face of the event Bipasha Basu, Milkha Singh, Rahul Bose, Frank Schloder – Director Marketing, BMW, Meena Bhatia of Le Meridien, Mukul Chowdhury, Director General, NADA, Anil & Vivek Singh from Promoters, Procam International as they wore their toque’s and experimented their culinary skills.

The race day will also see in action different personalities from India Inc. and Bollywood.

Representing India Inc, will be the country’s top honchos and running enthusiast Anil Ambani, Gopal Vittal and N Chandrasekaran.

The Bollywood fraternity would be represented by Bipsha Basu, Face of the event along with Rahul Bose, Manisha Koirala, Mahima Choudhury and Gulshan Grover among others.

Race Day proceedings will be telecast live on Star Sports 4, the Channel Partner from 7.00 am to 10.00 am with a simulcast on DD Sports, the Broadcast Partner.

The event will also be streamed live on www.procamrunning.in/adhm

Warm Regards,

Madhavi Mhatre Senior Associate Consultant


Bollywood Too Ready To Fight Against Corruption

Not only Aam Admi Party ( AAP) but others Too are fighting against crruption. A bollywood film-maker is ready to fight against all evil elements of society and to cure people from this chronic dieseases. She (producer) presenting a messageful movie. The film advocating the neat-clean society and call on youths. Producers M. Shobhaa & M. Kiran Ranihave produce a youthfull entertainer titled- ‘’ Boyfriend.com ‘’- Beginning of change, under the banner of South Paw Creations. The film is being written-directed by L.N. Masade&nbs p;and introducing a new talent Ajay kumar with Robin Chourasia along with Swapnapati, Deepti and V.S. Sharma. Harish scores melodius music of new modern style. In the beginning of new year, you’ll watch ‘’ Boyfriend.com ‘’- Beginning of change, in theateres. Now, wait-n-watch for your boyfriend or girlfriend.

P.R.O.Santosh Raj


POGO and Mumbai kids Go Green with Chhota Bheem

~ Bheem’s Green Team distributed 5000 saplings amongst kids ~

~ Chhota Bheem and Chutki entertained kids & costume of Kalia unveiled ~

Mumbai, 14 December 2013: POGO, India’s leading kids’ channel, culminated its annual on-ground innitiave with a mega event in Mumbai. The month long activity called Bheem’s Green Team crescendoed with an engaging, entertaining & insightful extravaganza in the city replete with games, workshops, performances by superhero Chhota Bheem and Chutki and the surprise element of unveiling Kalia’s costume.

Organized by POGO, Bheem’s Green Team is the first of its kind “Go Green” event themed around kids’ favorite superhero, Chhota Bheem. The event undertaken at a mall in Mumbai on December 14 & 15, 2013 saw participation from over 5000 kids and their parents. The two day event taught kids ways to protect the environment through games and workshops designed to entertain and be insightful. Additionally, POGO and Chhota Bheem distributed over 5000 saplings amongst children encouraging them to proactively make their green contribution.

Highlight of the activity was an entertaining performance by Chhota Bheem and Chutki. Furthermore, kids were elated to meet and watch Kalia perform on-ground for the first time ever!

The Bheem’s Green Team campaign targeted kids and families across India via on-air promotions, online games and School Contact Programs culminating in a massive 2-city event with a single focus of encouraging kids to save the environment. On-air promotional spots drove kids www.pogo.tv, where the Bheem’s Green Team microsite hosted green tips, fun trivia, videos, etc. However, the biggest eye-catcher on the microsite was the game application that allowed kids to grow and take care of their digital sapling. Finally, on-ground School Contact Programs in Mumbai and Delhi targeting over 10,000 students strengthened this message and invited kids to the ultimate event to meet Chhota Bheem and interact with him.

Mr. Krishna Desai, Senior Director & Network Head -Kids, Turner International India Pvt. Ltd. said, “As India’s leading kids’ channel, we strive to preserve POGO being a responsible brand. To this end one such endeavour was Bheem’s Green Team, a multi-platform “Go Green” initiative. Kids were given the opportunity to sign up to be a part of this initiative with their superhero and protect the environment while being creative and having fun.”

Bheem’s Green Team is powered by Thomas & Friends with associate sponsors Junior Horlicks, Kellogg’s Chocos and Zandu Sona Chandi Chyawanprash Plus.

About POGO:

POGO, a multi-genre channel created exclusively for kids in India, launched successfully by Turner on January 1, 2004 and is distributed by Media Pro Enterprise India Pvt. Ltd. POGO is available in over 27 million cable & satellite homes. Today, it is the leading channel in the kids’ genre. www.pogo.tv is a hugely popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 5 lakh* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: Omniture SiteCatalyst, October 2013).

Look forward to your feedback.


Palak Shah

White Marque Solutions

Creative Strategy I Public Relations I Digital Marketing

Landline: 022-26605355-59

Extention: 25

Cell: +91 9819453080

Add: Office No: 104, Kamla Spaces, Khiranagar, S.V Road, Santacruz (West), Mumbai-4


Nisha JamVwal heralds the festive season embracing the winter chill

Mumbai, 13th December 2013: On Friday night, Nisha JamVwal hosted a very high-end corporate feel party to bring in the festive season with panache and for a special celebration for her husband. Nisha sparkled in a Tarun Tahiliani ensemble and Prashant Chaudhri of Le Mangii saw to it that everyone was looked after. In attendance were Mumbai’s corporate bigwigs, builders, industrialists, several Consul Generals and a smattering of Bollywood enjoying the delectable fare of the newly launched restaurant, Le Mangii, at Kamala Mills, Lower Parel. Nisha JamVwal’s was in fact the first party to be hosted at this outlet of Le Mangii, and guests who had even flown down from other countries to be with the couple were seen enjoying the edgy decor and international cuisine.

It was a party off the beaten track, not your regular fare, with some emotional speeches by Nisha and special moments celebrated with close friends who. Suleman and Christine Jamal put up a special performance for the couple on the harmonica, and friends stayed until the wee hours of the morning. Guests included Gauri Pohoomal & Mohan Pohoomal, Manisha Girotra, MD HDFC Aditya Puri, Manish Kejriwal, Madhur Bhandarkar, Sunil Shetty with Mana, Poonam Dhillon and Rishma Dhillon Pai with Hrishikesh Pai, Niranjan, Kamal, Surendra and Alka Bhatia Hiranandani, Suresh Raheja and Meena Raheja, Niraj Bajaj, Mohit Burman, Sweetie & Vivek Burman, Deepti Bhatnagar, Kainath Arora, Amrita Raichand, Roopa & Haresh Fabiani, Top Cop Javed Ahmed with Shabnam Ahmed, Traffic Commissioner Brijesh Singh with his wife Anjali.

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Celebrities Join Dr. Sunita Dube Medscapeindia for awareness on AIDS…

MedscapeIndia in association with Aryan Education & Medical Trust conducted a Rally spreading the message ‘HIV Go Away’. Where Chairperson of MedscapeIndia Dr. Sunita Dube initiatiated a rally ‘HIV Go Away’ starting from Lokhandwala; Andheri it was a success & bagged a certificate for excellence par initiative by Lov Verma; Secretary of Ministry of Health & Family Welfare; Department of AIDS Control. The Rally spearheaded by an HIV Positive patient; Sanjeevani accompanied by orphans from the trust & other volunteers of the organizations spread the message of ‘HIV GO AWAY’ giving away Red Balloons with the message to the pedestrians & the commuters who stopped by the Rally in support for the cause. Also Mrs. Vandana Sajnani an actor member of the MedscapeIndia came forward with her husband actor Rajesh Khattar along with Ramji Gulati to participate in the Rally.

Focusing on their agenda Sunita enlightens us about the aim of MedscapeIndia for AIDS Awareness & Eradication, “We want to Promote HIV/AIDS awareness among young people and empower them to take action to fight against HIV/AIDS influencing the Influence the policy-makers and key stakeholders at national, state and district levels to influence the policy, promote multi-sectoral response and increase & use the government resources to fight against HIV/AIDS. HIV is a sensitive issue & it is very important for us to educate people who have wrong connotations about the disease. This year we are focusing zero discrimination zero newborn infection. ”

MedscapeIndia spreads HIV awareness along with doctors and celebrities. Celebrities has shown their eradicate support in the HIV Awareness. After the rally the event was shifted to a venue where a fashion show was by Designer Khushiz Shah. She has donea brilliant and fabulous job where she made the doctors and the celebrities to walk the ramp with ethnics. Present at the event were Nagma Morarji, Madhushree, Gurmeet Choudhary, Vandana Sajnani, Rajesh Khattar, Sangeeta Vardhne, Debina Bonnerjee, Ashish Sharma. & many Renowend Doctors as Dr Nandita Palsetkar, Dr Turel Rajendra, Dr Mamatha, Dr Nupur Krishnan and Dr Saple.

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The songs of Dhoom 3 which have been recently released has caught upon by the audience and how. Even when the makers have only given out the 30 seconder teaser promos of each song, it has created immense hype amongst the audience and are now wanting to watch the entire video of all the songs.

So much so that the audience have started searching for “Dhoom 3 full songs” and “Dhoom 3 complete songs” on various search engines.The search has been done so frequently, that these engines immediately throw up the data when one types Dhoom 3 full song.

Audiences are searching for the entire video of the song online. However, the marketing plan of the film has been such that the makers are creating immense mystery around the content. Even though the 30 seconder teaser promos have been really liked by the audience, they still can’t get enough of it.

Dhoom 3 which is regarded as the biggest release of 2013 has left no stone unturned in respect with it’s marketing and promotion.

From the very start, Dhoom 1 and Dhoom 2 have been extremely liked by the audience. Not neglecting the fact that the tracks of both these film were equally loved. However this time, the makers have come up with an entire unique strategy. Audiences will only get to witness a 30 seconder teaser cut of all the tracks in the film. This only makes the viewers more curious and eager to get a firsthand experience of the tracks in the theater hall.

In order to experience the entire song, audiences will have to catch the movie in the theaters which is set to release on 20th December.


Sunny Shah the lucky mascot of Irfan Khan

Sunny Shah, is a name that does not ring a bell. But, for some actors, he is no less than a father, who looks after them, advices and guides them. And for some, he is like an elder brother, talking them out of their miseries, placing his hands over their shoulders, saying “It`s fine.” and always believing in them. For some he is an agony aunt (no pun intended). He is a manager, who plays an important role in an actor`s career. He is a close confidante and shows him the correct path.

Sunny shah channelized his career as Celebrity Manager with his company, SHAH ENTERTAINMENT MEDIA (Mumbai). After frenetically working for 25 years, he is popular in the media fraternity. Many TV and film actors were expertly mentored by him. Presently, he is managing Irrfan Khan, Veena Malik, Arya Babbar and many more. He is of the opinion that, every artist has a special trait and a unique quality in them and his aim is to explore that more. He looks to shape and manage their careers simultaneously. Being a veteran in the film industry, he knows the pros and cons, and knows the art of dealing with people efficiently.


Saturday, 14 December 2013: The GUNDAY trailer was unveiled at the decennial edition of Dubai International Film Festival (DIFF) yesterday in the presence of the film’s stars Ranveer Singh, Arjun Kapoor and leading lady Priyanka Chopra along with director Ali Abbas Zafar.

Watch the trailer exclusively on: yrf YouTube Channel

The much awaited trailer proved to be an explosive and delightful treat for fans and press alike, leaving the audience eagerly anticipating the release worldwide on 14th February 2014.

The trailer unveil was followed up by an ‘In Conversation with Gunday’ session which included a lively discussion between Priyanka Chopra, Ranveer Singh, Arjun Kapoor and Ali Abbas Zafar who discussed the making-of and all components of the film.

Directed by Ali Abbas Zafar and produced by Aditya Chopra, the screening of the GUNDAY trailer marked a key Festival milestone as the first Indian Film to have its trailer premier at DIFF.

Based in Calcutta during its most unsettled times in the ‘70’s, the film deals with the inseparable life of Bikram and Bala. The story of 2 boys, boys who became refugees!

Refugees who became gun couriers… Gun Couriers who became coal bandits and coal bandits who became Calcutta’s most loved, most celebrated, most reckless, most fearless, most powerful!

A story of two happy-go-lucky renegades who came to be known as… GUNDAY!

Celebrate this Valentine’s Day – GUNDAY style!

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Shahid Kapoor’s infectious smile is back. Shahid’s first full on action role R… Rajkumar has been loved and appreciated by the audiences

Shahid is the only young star to try a mass film like this and garner audience acceptance.

The young actor has been elated with the response he has been getting and threw a impromptu party to celebrate the occasion.

The party was held at Olive, Bandra last night.

Shahid personally looked into arrangements and also simultaneously inviting close people. It was a small gathering of friends and co -stars he has worked with.

Present were Genelia D’souza, Ritesh Deshmukh, Sonakshi Sinha, Pritam, Vikramaditya Motwane, Krishika and Sunil Lulla, Archana Puran Singh, Ayan Mukherjee, Prabhu Deva, Sandhya Mridul, Vishal Bhardwaj, Parmeet Singh and Archana Puran Singh, Anurag Kashyap, etc etc….


People Inspire People At Johnnie Walker The Journey

A country-wide audience pours in to be a part of inspiring performances and enriching stories

Mumbai, 14th December 2013: The city of Mumbai played host to the first edition of Johnnie Walker -The Journey, an exciting and unique one day festival that celebrated the brands legacy and philosophy of inspiring personal progress through enriching performances and stories by The Alan Parsons Live project, the heartwarming ‘Ouroboros’ performed by The Handspring Puppet Company and the earnest films of Shane Carruth and the liberal Qaushiq Mukherjee. Held at Mehboob Studios on Saturday, 14th December 2013, Johnnie Walker hosted a pioneering platform for its audience to interact with experts, share progressive ideas and connect with like-minded people through performances, workshops and demonstrations. Informative sessions like that of John N Hart’s engaged the audience with a wealth of cultural knowledge and inspiring content.

The event saw a turnout of people from all parts of the country who participated in the stimulating journey. Audiences who did attend, left the festival feeling greatly inspired and eager to see it take flight to other cities in India.

Each of the performing artistes shared an inspirational and exciting story of personal and social progress which truly brought the festival to life and made it unforgettable for those in search of unique experiences. Among the audience were Kiran Rao, Priya Dutt, Alka Yagnik, Mukul Deora, Anil Dharker, Sapna Bhavnani and Miss Malini among others who took the festival to a social media platform with excited tweets and sharing of their experiences at Johnnie Walker The Journey.

Speaking at Johnnie Walker the Journey – Bhavesh Somaya, Marketing Director, Diageo India said, “We are delighted that the first edition of Johnnie Walker The Journey has taken off with much enthusiasm. It has set a new benchmark in the industry and hope for it to lead a progressive movement among the Indian audiences,encouraging them to be part of intriguing stories of personal progress.We have built this platform from the ideology that people inspire people and we are confident that the festival resonated that.

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About Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s andBushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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