Kareena Kapoor, Imran khan & Director Punit Malhotra of “Gori Tere Pyaar Mein” meet & greet 5 lucky winners of a contest at R City Mall!
The Hottest Bollywood Destination, Mumbai’s largest R City Mall
Kareena kapoor, Imran khan and director Punit Malhotra of “Gori Tere Pyaar Mein” visited R City mall for meet & greet 5 lucky winners of a contest at R City Mall!
Owners Subhash & Chanda Runwal of R City felicitated the star cast.
Every Friday theatres buzzing with crowd coming to watch the latest Bollywood release, the next hot spot in town is the R City Mall located in Ghatkopar where every week people get to see the stars outside the silver screen.
Mumbai’s biggest mall, R City apparently is the favorite destination for the film makers providing them the platform for film promotions amidst crowd of thousands catering to every target group. To join the list of films to promote their film in the plush & spacious mall is Karan Johar’s Gori Tere Pyaar Mein where through a contest run over the week, 5 lucky winners will get the pristine chance to meet & greet Kareena Kapoor, Imran Khan & Punit Malhotra this weekend.
R City Mumbai’s biggest Mall, with over 12, 00,000 sq ft area encompassing over 500 fashion brands, over 300 stores. It is the only mall with 8 departmental stores – Shoppers Stop, Lifestyle, Westside, Marks & Spencer, Pantaloons, Max, Globus, and Splash, It’s a shopper’s delight with fashion brands like Gant, French Connection, Vero Moda, Tommy Hilfiger, Elle, Karmik, Chemistry, Jack & Jones, Calvin Klein and many more.
It’s a heaven for electronics and home décor lovers with Huge Collection of brands like – Reliance Digital, Croma, Samsung, iStore, Bose, Sony, @ Home, Home Centre, HomeStop, and One Stop under one roof. It has the widest range of Coffee Shops to hangout – Starbucks, Mocha, Moshes, Café Coffee Day, Barista, and Le Café
It is a paradise for food lovers with Over 25 Fine Dining Restaurants – Punjab Gill, Indigo Deli, Mainland China, Cream Centre, Urban Tadka, Quattro, Banana Leaf, Rainforest, Zaffran and Mamagoto
The only mall to have India’s first ever edutainment theme park – Kidzania spread over 1, 00,000 sft full of real-life role playing activities. Experience the actual Boeing Airplane only in the Kidzania Air.
Vvikas Aroraa, Director, Marketing at R City Mall mentions, “I take pride in having these celebrities & film makers who choose R City as a platform to promote their films. It is overwhelming to see a huge turn out every time. It is pretty satisfying when the promoters and the consumers & people visiting our mall have a great experience & return home with smiles. That’s what we want to deliver; we want every person visiting our mall to feel good about the entire experience. It would be safe to say that apart from a great retail experience R City offers you the Bollywood experience. Come Visit us.”
Parul Chawla
Piicture N Kraft
Email: parul@picturenkraft.com
Hand Phone : 9833577407 / 9004136155
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Tata Literature Live! The Mumbai LitFest awards New Writers!
Chetan Raj Shreshtha & Ananya Vajpayee receive the Tata Literature Live! First Book Award
~Awards given in two categories, Fiction and Non-fiction~
Mumbai, November 17, 2013: Tata Literature Live! The Mumbai LitFest 2013, today, announced the winners of the Tata Literature Live! First Book Award, an annual award to encourage, recognise and celebrate first-time writers in English, in the Indian literary space across the fiction and non-fiction genres.
Chetan Raj Shrestha, a 34 year old architect from Sikkim, Gangtok, was declared winner in the fiction category for his debut novel, ‘The King’s Harvest’, published by Aleph Book Company. In the non-fiction category, Ananya Vajpeyi, a senior fellow with the American Institute of Indian Studies, won the coveted award for her book, ‘Righteous Republic’, published by Harvard University Press.
Presenting the award along with a cash prize of 1 lakh, each, to the winners, Dr. Mukund Rajan, Brand Custodian, Tata Sons said, “Tata Literature Live! First Book Award is a platform to encourage and discover new literary talent, and in the process bring new readers to these writers. At the Tata group, we are delighted to play our role in preserving, sustaining and in some cases even reviving art, culture and traditions. Our congratulations to Chetan and Ananya for their outstanding debut efforts, and we wish the very best to them for their future works.”
Works were judged for excellence, originality and accessibility, as well as promise. This year, the jury, comprised of the veteran author, Sir Mark Tully; social commentator, Mr. Santosh Desai; senior journalist, Mr. Dileep Padgaonkar; COO, Landmark, Mr. Ashutosh Pandey; and Festival Director, Mr. Anil Dharker.
“The first book is an initial step towards your literary career. Tata Literature Live! First Book Award is an initiative by us to encourage authors on this path and to recognise and reward their efforts,” said Mr. Dharker. “This year the selection that made it to the final list was quite magnificent. The bar was raised like never before this year and as a jury while it was a tough job to select just one book, it made me immensely happy to see such mature writings from a set of new authors.”
Chetan Raj Shrestha has set the story in his native land Gangtok, Sikkim in his debut novel ‘The King`s Harvest’. Shrestha is a trained architect, specialising in conservation architecture. His literary skills makes the picturesque region of Sikkim come alive and the thrill of human emotions are so well etched out in the story, that one lives vicariously as one reads the story. The book traces the story of a woman called Kamala who hacks her husband into forty-seven pieces, then walks to the nearby police station and turns herself in. The mystery unfolds to reveal a world full of deceit by the cop in-charge of the investigation, Dechen. The story showcases Chetan’s enormous gifts as a storyteller. Magical, gritty, nerve-wracking and stylish in equal measure, this is an exceptional debut.
What India’s founders derived from Western political traditions as they struggled to free their country from colonial rule is widely understood. Less well-known is how India’s own rich knowledge traditions of two and a half thousand years influenced these men as they set about constructing a nation in the wake of the Raj. In ‘Righteous Republic’, Ananya Vajpeyi furnishes this missing account, a ground-breaking assessment of modern Indian political thought.
Taking five of the most important founding figures—Mohandas Gandhi, Rabindranath Tagore, Abanindranath Tagore, Jawaharlal Nehru, and B.R. Ambedkar—Vajpeyi looks at how each of them turned to classical texts in order to fashion an original sense of Indian selfhood. In ‘Righteous Republic’, a portrait emerges of a group of original and cosmopolitan thinkers who succeeded in braiding together two Indian knowledge traditions, the one political and concerned with social questions, the other religious and oriented toward transcendence. A Rhodes Scholar, from University of Oxford, Ananya is currently working on a book on the life of Dr. B.R. Ambedkar.
Thrilled with her debut win, Ananya said, “I am an academic by profession and a historian by temperament. With this book both of these have come together with my love for writing. I am thankful to the jury members for appreciating my work and giving me this honour.”
Chetan, who could not be here, messaged saying, “I know how to write but I don’t know what to say. I would just like to thank everyone who has given me this prestigious award”.
Apart from the winners, the other authors on the shortlist of Tata Literature Live! First Book Award 2013, in the Fiction category, were Shovan Chowdhury, a Delhi-based amateur humorist, for ‘The Competent Authority; and Srikumar Sen, ex-journalist from The Times for ‘The Skinning Tree’.
The Non-Fiction category saw names like Saba Naqvi, political editor of Outlook magazine, for ‘In Good Faith’; and Peter Smetacek, an authority on Indian butterflies and moths, for ‘Butterflies on the roof of the world’ in the competition.
Last year, there was only one category, where the author of ‘Breakout Nations’, Ruchir Sharma, won the Tata Literature Live! First Book Award.
The four day festival saw a range of interesting panel discussions, book launches, open house conversations, poetry readings and straight talk with celebrated authors, publishers and literary agents.
The Tata group is the title sponsor for the festival, supported by Landmark and Tata Steel.
The festival website, www.tatalitlive.in
Facebook: www.facebook.com/litlive
Twitter: @tatalitlive
About the Tata group:
The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 100 countries across six continents, and its companies export products and services to 150 countries. The total revenue of Tata companies, taken together, was $96.79 billion (around Rs527,047 crore) in 2012-13, with 62.7 percent of this coming from business outside India. Tata companies employ over 540,000 people worldwide. The Tata name has been respected in India for more than 140 years for its adherence to strong values and business ethics. Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable. There are 32 publicly listed Tata enterprises and they have a combined market capitalisation of about $102.29 billion (as on November 14, 2013), and a shareholder base of 3.9 million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.
For further information please contact:
Tata Sons:
Debasis Ray /Sarika Kapoor Chokshi / Arushi Agrawal
dray@tata.com / skchokshi@tata.com / arushiagrawal@tata.com
022-66657209 / 022-66657891 / 022-66657564
Crisscross Communication:
Tejal Daftary / Divya Nandrajog
tejal@crisscross.in / divya@crisscross.in
098204 04621 / 9820978487
Rediffusion/Edelman:
Avanti Shirname/Ami Atha
avanti.shirname@edelman.com / ami.atha@edelman.com
9769229287 / 8765436571
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Inaugural edition of Pinkathon flagged off in Pune
In an overwhelming show of support, 1950 Puneites participated in run
Proceeds to help Women’s Cancer Initiative in their fight against breast cancer
Pune, 17th November 2013: The inaugural edition of ‘Pinkathon – Run to Lead’, India’s only 10K run for women, was flagged off in Pune by avid runner and fitness enthusiast Milind Soman on Sunday. The event began from Pune’s Mahavir Jain Vidhalaya Ground at 6.30 am.
The international running event received an overwhelming expression of support with the participation of more than 1950 women of all ages and from different walks of life. Eminent personalities such as Dr. Shona Nag, Founder, Breast Friends Pune, Mr. Pravin Patil, MD & CEO, Giant Sprint, Mr. Dean Gomes, Marketing Head, Adidas among others were present at the event.
Leading from the front was the Founder, Milind Soman while mascot for the run, RJ Aditi from Radio Mirchi 98.3 FM was seen motivating participants at the event.
The runners included school and college girls, working, pregnant women, cancer survivors, homemakers and waste gatherers, highlighting the inclusive nature of the running event that seeks to encourage women’s health and fitness and create much-needed awareness against breast cancer.
Various Non-Governmental Organisations such as SWaCH, Teach for India, Asha Kiran and Shyamchi Aai Foundation have also extended their supported to Pinkathon.
The event was organised by Maximus MICE & Media Solutions Pvt. Ltd. led Milind Soman together with Reema Sanghavi. For the unique initiative, Maximus Events has joined hands with the Women’s Cancer Initiative (WCI) led by Deveika Bhojwani and the Tata Memorial Hospital.
Milind Soman presented a cheque of Rs 2.5 lakhs to the Women’s Cancer Initiative.
Neera Katwal emerged as the proud overall winner of the 10k run while Taiaba Lokhandwala and Kavita Bhori bagged the 5 km and 3 km titles respectively in the multi-category running event.
The winners were awarded with a trophy, certificate, medal along with Adidas running gear, Gift Vouchers from Soham Spa among others. Pinkathon 2013 winner, Neera Katwal was awarded a with special prize – a 4-day trip to Switzerland and one Giant Sprint bike.
Pinkathon 2013 has garnered support from some of the leading brands in the country. Prominent among these is Adidas, one of the leading sportswear brands in the world.
Commenting on Pinkathon, Pune 2013, Milind Soman said, “We are happy to receive such an overwhelming response from the women of Pune. I am grateful to each participant who has taken time out to come forward, spread the word, and help achieve our goal. After organising successful running events in Mumbai, New Delhi and Bangalore, we are proud to have launched Pinkathon in Pune. Pinkathon has given us a window of opportunity to reach out to lakhs of women, and through it, spread awareness on breast cancer and garner their support to fight the disease.”
Former Miss India and Fitness Enthusiast Gul Panag said, “Fitness plays an important role in boosting the immunity of the afflicted and running is a great way to stay fit. I feel so glad that the women of Pune came out to spread this awareness today. I am proud to be sharing the platform with many other incredible women who have shown dedication and concern to fight breast cancer in our country.”
Ms. Reema Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt. Ltd. said, “I believe we as a populace should do whatever it takes to raise awareness about breast cancer and keep it at bay. Running addresses most of the top 10 ways to help prevent breast cancer, not only promoting well-being but also raising immunity levels and improving health to help fight diseases like cancer. It gives me immense pleasure in saying that, we have successfully completed the first edition of Pinkathon. The response from the city has been commendable and we look forward to the next edition.
The Population Based Cancer Registry Report 2010 estimates that by 2015, more than one-lakh women will be newly diagnosed with breast cancer in India. Pinkathon is constantly working towards breast cancer awareness initiatives and promoting women’s wellness through integrated activities on social media and peripheral promotional ground events. Proceeds raised through Pinkathon International Women’s 10k 2013 will go to the Women’s Cancer Initiative to support their fight against breast cancer and will also contribute to the expenses incurred in organizing and marketing the event.
The official website for Pinkathon is (www.pinkathon.in). Participants can also log onto to https://www.facebook.com/Pinkathon for information about the event. Twitter Handle @Pinkathon2013.
For more queries please call:
Amol Hande
amol@conceptpr.com; +91 8605979065
Warm Regards,
Madhavi Mhatre Senior Associate Consultant
Queens Mansion| 1st Floor, Next to Cathedral School| Prescot Road| Fort | Mumbai 400001.
O: +91.22.40558900 (ext – 944) | F: +91.22.40558901 | M: +91.9867841985 |
W: www.concept.net
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RAY BAN ANNOUNCES NEVER HIDE SOUNDS 2013
Upcoming folk band ‘Parvaaz’ gives rejuvenating performance with folksinger Raghu Dixit at Hard Rock Café on Saturday, 16th Nov 2013
Mumbai, November 17 ,2013 : Ray-Ban ‘Never Hide Sounds’, the nationwide hunt for the best bands in the country with their fourth leg in the city of Dreams- Mumbai. Parvaaz the upcoming blues/psychedelic rock folk band ‘’ along with Raghu Dixit entertained the crowds with their enthralling folk music at Hard Rock Café on Saturday, 16th Nov 2013
“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. This year “Ray-Ban Never Hide Sounds 2013” in association with MTV will witness selected bands from various genres, perform across cities such as Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.
‘Parvaaz’ -The Bangalore based rock band music can be described as a tasteful blend of blues, elements of rock and the experience of psyche Delia through Kashmiri and Urdu lyrics. The songs explore abstract experiences, ideas and also traditional literature through Kashmiri and Urdu poetry. The Band’s first EP “BEHOSH” was released in July 2012 to become the top selling artist/ album on “OK LISTEN! The track BEHOSH topped the charts on India’s leading music website NH7. Parvaaz is currently working on a full length studio album. A single- “Khufiya Dastaan” was released recently to promote the upcoming album.
The band was mentored by Raghu Dixit, a renowned folk singer. The Raghu Dixit Project, founded by Raghu Dixit (Kannada) is an open house for musicians and artistes from different genres to come together, collaborate and create a dynamic sound and expression. He was a gold medalist in Masters in Microbiology and a proficient Indian Classical Dancer (Vidwat in Bharatanatyam). As the founder-front man of his band Antaragni for more than eight years, Raghu’s singing style is inserting Indian ethnic folk, Sufi and classical phrases cleverly into his songs.
Talking about the event, Shirley Gong, Ray-Ban Business Manager, Emerging Markets said, “Ray-Ban Never Hide Sounds is taking the next step forward, and we are very excited to announce Edition III in 2013. This year we set out to search the most unique and talented voices around the country and believe that the latest edition is sure to reach greater heights”.
After the city events the grand event will take place in Mumbai on November 30th, 2013. The selected bands through Ray-Ban Never Hide Sounds get an opportunity to perform with the renowned mentors and feature in an exclusive TV series on MTV.
Luxottica Group S.p.A.
Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, while licensed brands include Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes,Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group’s product are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than €7.0 billion. Additional information on the Group is available at www.luxottica.com.
Thanks & regards,
Srilatha Nair
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Sunburn ends day 2 with a spanking new property and an electrifying experience with ‘Afterburn’
Bringing its 2 day festival to a close, Headliners Dimitri Vegas and Like Mike along with Adam Beyer left Mumbaikars spellbound
Mumbai, 17th November 2013: Day 2 of the Sunburn festival in Mumbai brought a spectacular end to the music extravaganza in the city. The festival gave way to high energy sets as Mumbaikars bore witness to a brand new property presented by Sunburn- ‘Afterburn’ which truly elevated the festival experience to the next level.
Straight from the sands of Goa and into our own city, the Sunburn Festival Mumbai gave Mumbaikars the ultimate festival experience no less than its Goa counterpart. Day 1 ended on a crescendo and only left fans wanting more. A massive turn- out was seen on day 2 as fans thronged the Mahalakshmi Race Course for the ultimate festival experience.
Premiering for the first time, Sunburn’s new property- ‘Afterburn’ goes beyond mainstream EDM and provides the evolved music lover with a range of some of the best in underground music. It has been launched with the aim to develop a space to showcase the highest levels of artistic talent in this specific music genre, giving fans a mind blowing experience with cutting edge visual and installation art. Day 2 of the Mumbai festival launched this massive property through the ‘Afterburn’ stage with the bang, hosting some of the best global and local talent in the underground music space such as Adam Beyer, Josh Wink, Jitter, Kohra and Arjun Vagale. Fans, took to the stage in hoards as Kohra and Jitter set the tempo for the ultimate underground/ techno experience.
Another first for Sunburn Mumbai, Resident DJ’s at the Tomorrowland festival, Dimitri Vegas and Like Mike premiered their ‘Smash the House Stage’ exclusively at Sunburn, featuring music power house Tom Staar and Wolfpack. The crowd foot stomped for hours at a stretch and left the stage completely entertained with Dimitri Vegas and Like Mike’s antics to get the crowd going.
As the final sets played in the background, bringing the Sunburn Festival Mumbai to a close, Shailendra Singh, Joint Managing Director, Percept Ltd, said, “The premiere of our new property- ‘Afterburn’, saw crowds reach a new level of euphoria. Sunburn has always been for the fans, of the fans and by the fans, this holds completely true with the different dimensions of music and experiences that the crowd at Sunburn Festival Mumbai experienced. We can’t wait to do this again next year!”
The 2 day festival experience inclusive of adventure sports, flea markets and an unbeatable line up of artists is sure to leave Mumbaikars counting down the days till the next Sunburn Festival in their city.
About Sunburn
Sunburn is Asia’s largest electronic dance music brand , ranked as the 4th Best festival in the world (inthemix.au). Inaugurated in 2007, as a 3 day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past six years of its existence, Sunburn has brought together renowned Indian and International artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across the India & Asia. . Sunburn caters to a wide Indian and International audience and it showcases India as a Dance Festival destination to the world.
Sunburn has extended and diversified beyond the festival in Goa in cities like Mumbai, Delhi & Bangalore. Other formats under the Sunburn umbrella include Arena gigs, Club gigs, Campus gigs and the newest edition called ‘Sunburn Reload’ which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.
About Percept Live
Percept Live is a division of Percept Limited, an entertainment, media and communications company founded in 1984. With capitalized billings of about INR 31.40 billion (FY’12).Percept, today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.
Percept Live business includes all Intellectual Properties created and owned by the Percept Group, which include IPs in Live Entertainment, Sports, Celebrity Management, Digital and Media space. Percept Live comprises the following IPs:
· Sunburn – Asia’s biggest and most desired Electronic Dance Music Festival;
· Fight Nights –India’s first ever indoor boxing bouts between leading Indian and International boxers
· Bollywood Live – The first multi-city Bollywood Dance Music Festival
For further information, please contact:
Genesis Burson Marsteller
Lisha Jain
+ 91 9619 308 499
lisha.jain@bm.com
pr@sunburn.in
Padma Rao
+91 9833180409
Padma.rao@bm.com
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Cricket buff Poonam Pandey attends. Sachin Tendulkar’s final match
Poonam Pandey made it a point to attend Sachin Tendulkar’s final match between. India and West Indies held at the Wankhede Stadium, Mumbai.
The five-day match marks the ace cricketer’s retirement and being his and cricket fan Poonam chose to be a part of gaming spirit.
Dressed in a casual blue and white outfit, the actress was seen cheering for the team. The actress had even inked Sachin’s face on her right arm enjoying the match to the hilt.
A source said, “There was no way Poonam wanted to miss this match considering her past association with cricket. She throughly enjoyed the game and. Surprised on lookers with her sporty side.
Regards,
Shrutika
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Hong Kong Tourism Board and Whistling Woods International
Showcase Winter Romance with “Hold My Hand” Short Films
Mumbai, 15 November 2013: This evening, the Hong Kong Tourism Board (HKTB) was joined by renowned Film School, Whistling Woods International (WWI) and bestselling Indian author Durjoy Datta to unveil the colours of its yearly marketing campaign – adapting snippets of ‘Hold My Hand’ into short films to raise awareness of Hong Kong as an exciting, vibrant and romantic travel destination among Indian consumers.
The first wave of promotion of FY 13-14 Campaign witnessed HKTB commissioning a novel, ‘Hold My Hand’ by Indian Author, Durjoy Datta. HKTB took the association forward by collaborating with creative talent house, WWI, to convert the bestselling fiction novel into Short Films. This is a unique promotional campaign for a National Tourism Board to link literature and cinema to promote a destination in India.
Three teams of contestants from Whistling Woods International travelled to Hong Kong and shot at the locations mentioned in the novel, Hold My Hand. The winning team comprising of Arbaaz Shroff, Prachi Sinha, Kaushal. S. Shah, Abhinav Agnihotri and Rishabh Rastogi along with Actors Lianne Texeira and Nakul Sahdev, were awarded by Ms. Daisy Lui, Deputy Executive Director of The HKTB and the Original Showman of Bollywood, Mr. Subhash Ghai who is also the Chairman of WWII. The winning film; Hold My Hand – Altair & Vega (http://www.youtube.com/watch?v=EwKPev5rTP4) received rave reviews from all judges including Chairman of Jury, Mr. Nagesh Kukunoor. The HKTB firmly believes that the passion of Indian consumers for books and cinema will generate huge interest in for Hong Kong, the city known for being a romantic destination.
HKTB Deputy Executive Director Ms. Daisy Lui said: “We are hounoured and thankful for the love and support shown towards us by WWI and Durjoy Datta. We hope that through our associations and cutting edge PR initiatives we will be able to consolidate Hong Kong’s presence in India and attract more visitors to Asia’s World City.”
Bollywood Producer Director and Chairman of Whistling Woods International, Mr. Subhash Ghai said, “We at WWI are glad to be associated with HKTB. Adapting a novel into short films of 5-6 minutes is never easy. After months of hard work, the students have come out with fantastic results. We wish the best for HKTB and hope to associate with them in the future as well.”
Leveraging the campaign, the HKTB will spin off a series of promotional activities, using Social Networking Services (SNS) and mobile apps, with a view to raising awareness of Hong Kong as an exciting, vibrant travel destination among Indian consumers. Using digital platforms to drive traffic to www.discoverhongkong.com, the HKTB has also collaborated with major attractions and other trade partners in Hong Kong to develop a special “Hold My Hand” Travel Package that features the romantic places visited by the novel’s protagonists. The package will be launched in winter, which is a popular season for Indian honeymooners and young couples to travel abroad, to reinforce the HKTB’s marketing effort.
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For further information, please visit http://www.discoverhongkong.com
For media inquiries, please contact:
BUZZ
Rohan D’souza
Tel: 9833834146/ rohan.dsouza@buzzpr.in
Prioska Uke
Tel: 9833430483/ prioska.uke@buzzpr.in
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For every young girl, her wedding is, undoubtedly, the most eagerly awaited day of her life. She has a million little hopes and dreams about her marriage … a vision of what her husband should be like, her own thoughts on the kind of life she wants to live once she moves into her sasuraal … However, the picture-perfect life she envisions for herself and what destiny has in store for her may not always be the same! Set in Jhansi, ‘Doli Armaanon Ki’ is the story of one such starry-eyed, small-town bride Urmi who enters the institution of marriage, her eyes brimming with hope. Will Urmi find her knight in shining armor who will sweep her off her feet and whisk her away into a fairytale wedding only to live happily ever after or will she end up disillusioned?
Speaking of the new show, Ajay Bhalwankar, Head- Content, Hindi GECs, ZEEL said, “There are very few young women in the country who haven’t seen the dream of a fairytale wedding … most women, particularly from smaller towns, have a rather innocent, idealistic view of life after marriage. ‘Doli Armaanon Ki’ tells the story of Urmi who, like most other girls her age, wants a wonderful, happy married life. Will Urmi’s husband turn out to be the ideal partner she’s always pined for? Family audiences the world over will be able to relate to Urmi’s journey as the sentiment is universal.”
Starting on 2nd December at 10:30 PM every Mon-Fri on Zee TV, the show sees the comeback of two of television’s favorite faces. Neha Marda returns after a hiatus as the lead of the show – the bright-eyed bride Urmi. Talking about the show, Neha said, “This show is more or less a comeback show for me since the shows I did post my wedding were all cameos. I am glad to be playing the lead protagonist in a show that is so relevant to every young girl in the country.” Playing the lead opposite Neha is the ruggedly handsome Mohit Mallik. His character of Samrat Singh Rathore is that of a young, ambitious go-getter businessman who has achieved plenty at a young age and even employs his own elder brother. He has strong views on how a man and his wife must relate to each other. Veteran actors Geeta Tyagi and Anjali Mukhi will be seen essaying important roles.
‘Doli Armaanon Ki’ is produced by Pearl Grey’s Spellbound Productions. About the show, Pearl says, “Having been a part of Zee TV’s own in-house programming team, it is an absolute pleasure to associate with the channel once again – this time as a producer. ‘Doli Armaanon Ki’, as a subject, will find an instant connect with the audiences as every young girl has her own ideas about what her dream man and ideal marriage should be like. So, viewers will be able to identify with Urmi. ‘Doli Armaanon Ki’ beautifully captures a bride’s journey of hope.”
Starting 2nd December, tune into ‘Doli Armaanon Ki’ at 10:30 PM
every Mon-Fri, only on Zee TV.